Adrianne Smith

• Member of the senior leadership and reporting to Vice President for Student Affairs and Enrollment Management, contribute to overall success of the division
• Provide strategic leadership for student engagement, campus events, facility operations, event and conference services, retail operations, campus mail and central receiving, gardens and grounds, and marketing
• Responsibilities include compliance, revenue generation, fiduciary of student fees, and free speech activity management
• Ensure policy adherence, risk management, and resource allocation
• Negotiate and approve rental contracts, lease agreements, and vendor contracts
• Oversee major space renovations and construction
• Write emergency action plans and continuity of operations plans
• Fiscal oversight of a multi-million budget, managing campus spaces, negotiating contracts, and leading a multi-faceted organization that supports student success and a vibrant campus community
• Cultivating a culture of innovation by promoting creative thinking and encouraging problem solving, oversight of an organization with professional contract staff, classified (union and non-union) employees, and student employees
• Establish performance goals for employess and establish team priorities

Selected Achievements

• Implemented sustainable infrastructure and mechanical upgrades resulting in annual energy savings of 19%
• Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization
• Fundraised, secured sustainable funding and space for food pantry and multi-cultural center
• Spearheaded innovative approaches to resource allocation and strategic planning
• Partnered with academic program Game Development to launch a successful Esports program, increasing revenue and engagement
• Secured funding and managed deployment of software for student engagement, increasing involvement, tracking, group management, and campus-wide event calendar (GrizHub)
• Introduced composting program resulting in reduced garbage removal and expenses by 59%

• Provided leadership, direction, and vision of a comprehensive Office of Student Life that included Fraternity and Sorority Involvement, Game Room, Art Gallery, Move Theater, Multi-Cultural Space, Leadership, and Campus Activities Board
• Developed policies, budgets, and strategic goals to enhance student life
• Ensured compliance with governance documents, conduct policies, and Title IX
• Designed inclusive learning environments and implemented assessment strategies to improve student engagement and leadership programs
• Led teams of up to (5) classified staff members and (30) student employees, supervising daily performance as well as training and improvement plans
• Oversight of major campus events such as Week of Welcome, WelcomeFeast, Shakespeare in the Parks, Fall Fest, Friendsgiving, Lavender Graduation, DiverseU, Student Achievement Awards, and Winter Welcome Back.
• Established strong relationships with key campus partners, creating mutually beneficial opportunities for growth and collaboration
• Applied assessment, evaluation, research methods, and best practices in order to provide relevant learning environments and engaging activities responsive to individual student needs and skills

• Oversaw human resource development, including staff training, on-boarding procedures, role descriptions, compensation plans, recruitment, and workplace quality assessment
• Led programs to enhance campus outreach and student experience
• Conducted market research, developed strategic marketing plans, and evaluated effectiveness
• Managed institutional communication through various media, social platforms, and press releases to engage diverse audiences

• Managed operations for multiple student union services, including Conference and Event Services, Marketing, Campus Mail Services, Information Desk and Box Office, and Technology Support
• Provided leadership through staff hiring, development, and performance evaluation
• Ensured high customer service standards, optimized service delivery, and aligned operations with organizational goals
• Authored and awarded grant for a student laptop check-out program
• Oversaw budget management, ensuring financial resources were allocated effectively to support strategic goals
• Developed strong relationships with community partners to enhance student and staff opportunities
• Spearheaded and implemented campus-wide deployment of EMS Enterprise Software, significantly improving event scheduling, service delivery, and space management
• Oversaw the construction of a new information desk and box office

• Managed overall operation of conference and events in the student union and campus outdoor space; supervised full-time and student staff; interpret and apply campus policy and procedures; responsible for budget development and implementation, forecast revenue; facilitated a myriad of conferences, meetings, and events held on campus and in the student union
• Trained and supervised event staff to complete tasks on time
• Utilized job-related software to create standard guidelines, calendars and budgets for each event
• Managed administrative logistics of event booking and event planning
• Collaborated with cross-functional campus teams to align event goals and objectives, ensuring smooth execution and positive outcomes

• Sales and marketing included qualifying, soliciting, targeting, and capturing business; developing and maintaining client relationships; developing and implementing business plans; attending tradeshows; writing quarterly newsletter; negotiating and signing contracts; revenue management and forecast
• Handled customer relations issues, enabling quick resolution, and client satisfaction
• Increased sales revenue by developing and implementing effective sales strategies
• Built long-lasting client relationships through excellent customer service and consistent followups

• Management, supervision, hiring, and training of front desk, bell staff, and reservations; accountable for budget including revenue, labour expenses, and operational expenditures; member of the revenue management team making overall business decisions that included budgeting, pricing, and marketing
• Developed a high-performing team through regular communication, goal setting, and performance evaluations

• Managed sales for corporate, consortium, and leisure market; managed incentive program for key travel planners; negotiated and sign contracts; wrote quarterly newsletter
• Handled customer relations issues, enabling quick resolution, and client satisfaction
• Increased sales revenue by developing and implementing effective sales strategies

• Responsible for maximizing revenue between leisure, business and group sales by applying disciplined tactics such as maintaining a balance between group and transient sales; understanding transient trends at the micro-market level; develop budgets and forecast revenue; accountable for average daily rate (ADR) and revenue per available room (RevPAR); processed travel agency commission; hire, supervised, and trained staff
• Assisted front office staff in managing walk-ins or last-minute changes during peak periods, maintaining smooth operations and guest satisfaction levels
• Maintained strong relationships with key clients, resulting in repeat business and increased bookings