ADRIANNE WARREN
Westlake,LA
Summary
Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.
Overview
2026
2026
years of professional experience
Work History
Regional Marketing Manager
Southern Air LLC
03.2023 - Current
- Direct marketing strategy for a region projected to generate $100M+ in 2025 revenue across multiple brands and service lines.
- Led comprehensive marketing strategy and execution across traditional and digital channels to drive brand visibility, lead generation, and revenue growth.
- Launched and promoted new services across regional brands, aligning messaging with market demand and operational capacity.
- Managed all regional campaigns, budget allocation, and performance tracking to ensure marketing efforts aligned with capacity and business objectives.
- Oversaw brand consistency, reputation management, and rebranding initiatives.
- Collaborated with field leadership to tailor strategies to local market needs.
- Monitored KPIs and provided data-driven insights to optimize performance across paid search, SEO, and LSA.
- Maintained up-to-date knowledge of industry trends and market dynamics.
- Managed full-scale rebranding, overseeing complete transformations of brand identity including visuals, messaging, and marketing assets.
Sr. National Accounts Specialist
Waitr Lake Charles
11.2016 - 03.2023
- Succeeded in growing account revenue by an average of 78% within first six months
- Managed 150 National brands
- Developed strategies to increase revenue and sales while managing, supporting, and cultivating relationships with new and existing clients
- Contributed to team objectives in fast-paced environment
- Prioritized tasks and projects to meet tight deadlines
- Collaborated with the sales team to achieve goals, routinely exceeding or meeting personal objectives
- Efficiently managed decisions and operations in a self-directed work environment
- Resolved sales, service, and account issues quickly and effectively
- Identified profitable business leads and built pipeline of prospective customers
- Tracked sales data to assess trends and make proactive strategy changes
- Managed rollout of all new product lines and program updates.
- Built relationships with customers and community to establish long-term business growth.
Executive Assistant
- Responded to emails and other correspondence to facilitate communication and enhance business processes
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
- Efficiently coordinated domestic and international travel arrangements that included booking airfare, hotel, ground transportation, meals, and meeting rooms
- Developed and updated spreadsheets and databases to track, analyze, and report on performance and sales data
- Allocated executive tasks, managed complex calendars, and coordinated administrative functions
- Transcribed minutes of meetings and executed meetings and events for company to support sales, business development and senior management teams
- Provided administrative support to senior leadership while maintaining confidentiality
Lead Success Manager
- Grew and managed a team of 25 Restaurant Success Managers
- Provided daily supervision, feedback and oversight to direct reports
- Processed all financial account changes for restaurant partners
- Developed and updated spreadsheets to track, analyze, and report on performance of direct reports
- Led weekly meetings to ensure team was up-to-date with the rapidly changing environment
- Conducted monthly 1:1 performance reviews of employee goals, objectives, and performance expectations
- Managed and led the partnerships and projects with Coca-Cola
Restaurant Success Manager
- Served as the point of contact for multiple large-volume corporate accounts
- Built and grew grocery delivery
- Built and maintained relationships with restaurant partners
- Assisted with restaurant launch events
- Managed and trained partner accounts
Customer Success Manager
- Dispatched and managed drivers
- Managed and edited menus
- Managed workflow
- Provided excellent customer service to restaurants, drivers, and customers
Intergenerational Program Coordinator
The Columns Community Care Center Jonesville
01.2016 - 09.2016
- Organized program for nursing home residents and children
- Planned events and activities for residents and children
- Worked daily with staff, volunteers, residents, and family members
Restaurant Manager
Roux 61 Baton Rouge
05.2014 - 01.2016
- Managed hospitality and culinary aspects of restaurant
- Managed inventory and vendors
- Hired and trained new staff
- Developed hiring packets, employee manual, and other essential documents for opening a new branch of company
- Counseled and disciplined staff, addressing issues promptly and providing constructive feedback
- Performed restaurant walk-thoroughs to gauge timeliness and excellent service quality
- Maintained cleanliness and sanitation across all food service, storage, and preparation stations
Education
Bachelor of Science - Business
Louisiana State University And A&M College
Baton Rouge, LA05-2014
Skills
- ServiceTitan
- Power BI
- Microsoft Suite
- Google Suite
- Report Development
- Brand Development
- New Business Opportunities
- Process Improvement
- Excellent Communication Skills
- Strategic Marketing Campaigns
- Developing Targeted Leads
- Marketing Plan Development
- Reputation Management
- Campaign Development
- Promotions and Marketing Strategies
- Budgeting and Allocation
Timeline
Regional Marketing Manager
Southern Air LLC
03.2023 - Current
Sr. National Accounts Specialist
Waitr Lake Charles
11.2016 - 03.2023
Intergenerational Program Coordinator
The Columns Community Care Center Jonesville
01.2016 - 09.2016
Restaurant Manager
Roux 61 Baton Rouge
05.2014 - 01.2016
Executive Assistant
Lead Success Manager
Restaurant Success Manager
Customer Success Manager
Bachelor of Science - Business
Louisiana State University And A&M College
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