Summary
Overview
Work History
Education
Skills
Timeline
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ADRIANO DE FILIPPIS

Henderson

Summary

Strategic and results-driven sales leader with a proven track record of accelerating revenue, scaling cannabis brands, and launching standout products in highly competitive markets. Skilled in building long-term partnerships, opening new accounts, and executing go-to-market strategies that drive visibility and sustained growth. Known for blending data-driven decisions with deep industry knowledge to identify trends, grow market share, and elevate brand positioning. Equally effective working independently or leading teams to outperform expectations.

Overview

8
8
years of professional experience

Work History

Sales Director

Matrix NV
05.2024 - Current
  • Generated over $4.4M in sales from May 2024–July 2025, driving explosive growth after joining — up from $1.43M in the 4 months prior.
  • Led a +118% YoY increase in sales during H1 2025 vs. H1 2024 — scaling revenue from $1.18M to $2.58M in six months.
  • Opened and reactivated 30+ wholesale accounts, bringing dormant shops back to life and expanding Matrix NV’s footprint across Nevada with high-performing, top-tier partners.
  • Spearheaded the successful launch of Doinks and executed targeted promotions that accelerated sell-through while preserving margin.
  • Accounted for 67% of 2024 Rippers revenue, generating over $1.3M and nearly doubling YTD performance post-hire.
  • Streamlined sales operations by refining reporting tools and optimizing deal flow structure.
  • Manage and mentor a sales representative, whose performance grew by 19% under my guidance through support in strategy, territory planning, and deal execution.

Wholesale Account Manager

AYR Wellness
09.2022 - 05.2024
  • Demonstrate a forward-thinking approach to business development by devising and executing comprehensive business
  • Oversee setup and ongoing support for a robust portfolio of over 90 wholesale accounts, contributing decisively to revenue growth through effective management and sustained client support
  • Produced sales reports to monitor sales growth, aging, and accounts receivable
  • Used consumer insights and analyzed market conditions to develop effective sales and marketing strategies
  • Addressed each customer’s needs and wants to recommend suitable product options
  • Managed sales plan activities, promotions, and product launches resulting in expanded revenues and branding
  • Negotiated the best cost of goods for materials within established product specifications.

Sales and Marketing Manager

Mammoth Distribution
09.2021 - 09.2022
  • Launched Heavy Hitters (Mammoth Distribution) in Nevada, helping the California brand break into a new market and climb to #7 in vape sales statewide by May 2022 — the top-performing non-vertically integrated brand at the time.
  • Cultivated and maintained strategic alliances with key partners and vendors
  • Managed sales promotions and marketing strategies on major social media sites
  • Leveraged direct marketing, industry partnerships, and social media platforms to maximize marketing strategy success
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
  • Created and expanded sales presentations to new and existing customers, increasing net sales revenue by 30% in sales.

Senior Sales Associate

1933 Industries
07.2020 - 09.2021
  • Trained new sales personnel in company policies, customer acquisition strategies, and successful sales techniques
  • Met or exceeded sales objectives consistently to drive company growth
  • Reported sales data to upper management as directed
  • Promoted brand awareness and utilized networking to increase brand development
  • Negotiated contracts and sales terms with new and existing clients
  • Trained, coached, and mentored new sales associates for maximum performance.

Brand Sales Manager

NV Organic Remedies
06.2018 - 07.2020
  • Analyzes market, identifies viable target clients, reaches decision-makers, and drives closure
  • Develops viable sales forecasts and associated sales strategies
  • Maintains accurate sales documentation
  • Establishes sales quotas and manages overall sales goals
  • Increased revenues by 20% within the first year as Sales Manager
  • Encouraged cross-selling of additional products and services through relationship-building and an acquired understanding of customer business needs
  • Coordinated staff sales meetings to discuss developmental strategy, best practices, and process improvements.

Senior Account Executive

Cura Cannabis Solutions
08.2017 - 06.2018
  • Plan, strategize and execute ways to achieve company and individual sales goals
  • Built relationships with customers and the community to promote long-term business growth
  • Consistently hit and exceeded sales goals by 20%
  • Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
  • Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.

Education

Some College (No Degree) -

Suffolk University
Boston, MA

Skills

  • Sales Strategy & Execution
  • Key Account Development
  • Revenue Growth & Forecasting
  • High-Impact Sales Presentation
  • Team Training & Mentoring
  • Deal Structure & Closing
  • Industry Networking & Partnerships
  • Product Launch & GTM Strategy
  • Market Analysis & Competitive Research
  • CRM & Sales Reporting

Timeline

Sales Director

Matrix NV
05.2024 - Current

Wholesale Account Manager

AYR Wellness
09.2022 - 05.2024

Sales and Marketing Manager

Mammoth Distribution
09.2021 - 09.2022

Senior Sales Associate

1933 Industries
07.2020 - 09.2021

Brand Sales Manager

NV Organic Remedies
06.2018 - 07.2020

Senior Account Executive

Cura Cannabis Solutions
08.2017 - 06.2018

Some College (No Degree) -

Suffolk University

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