Adriel Gonzalez

• Lead the creative direction, production, and post-production of high-profile branded campaigns and commercials for top global brands such as Apple, Samsung, and Disney+.
• Manage end-to-end production workflows including concept development, budgeting, casting, filming, and final editing.
• Collaborate with cross-functional teams of creative directors, agency teams, and clients to deliver engaging, innovative content.
• Utilize extensive knowledge of visual storytelling to craft unique narratives, blending technical expertise with artistic vision.
• Direct a wide range of formats including TV commercials, branded content, digital series, and social media content.

Key Achievements:

• Successfully directed and shot high-impact campaigns for product launches and multiple seasonal commercials.
• Developed creative strategies that enhanced brand identity and engagement, contributing to a 25% increase in client campaign ROI.
• Spearheaded the production of branded content that reached millions of viewers globally, delivering exceptional results for brands like T-Mobile and Microsoft.

• Oversaw the production of TV and digital advertising campaigns from pre-production to post-production.
• Managed multiple projects simultaneously, maintaining a focus on quality, timeline, and budget adherence.
• Worked closely with clients, creatives, and production teams to craft and execute visual strategies aligned with client objectives.
• Produced and shot high-level video content for national brands in fashion, food & beverage, and lifestyle sectors.

Key Achievements:

• Shot and produced award-winning campaigns for brands like Campbell's, Ocean Spray, and Samsung, significantly boosting online engagement.
• Produced content featured across major social media platforms with viral success, contributing to the success of numerous campaigns.

• Created titles, captions, graphics and templates in After Effects to give edits additional visual flare.
• Edited together video, audio still imagery and motion graphics for creative and informational multimedia projects.
• Utilized the Adobe Software Suite to manage and complete multiple projects simultaneously.
• Reviewed and approved other editors' work to maintain quality of final product.
• Compressed, converted and uploaded video files for distribution and broadcast.
• Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.