Adrien Ordorica

• Designed and animated large format DOOH creative for The Tonight Show Starring Jimmy Fallon in New York's Times Square. Delivered additional motion creative, including triptychs, for NBC shows across facility screens and major transit locations.
• Created original motion and static social content supporting show launch campaigns, along with broadcast graphics that included snipes and on air assets. Pitched early key art and logo mock ups, collaborating across creative teams and presenting work to leadership for review and feedback.
• Owned social creative for The Voice across nine seasons, leading design across YouTube (9.46M+ subscribers) and Instagram (2.8M+ followers). Art directed and designed thousands of thumbnails across The Voice and NBC flagship shows, improving design creative, keeping visual consistency, and increasing CTR.
• Built templates, style guides, and production assets for internal teams and external agencies to help maintain consistency across multiple shows, platforms, and high volume creative campaigns.

• Art directed and designed n key art and photo shoots for original Fuse programming, partnering with cross-functional teams to develop visual storytelling from concept through final delivery. Evolved the art direction and design for returning series across multiple seasons.
• Art directed and designed the brand identity for a Fuse FAST channel, including its on-air system, motion package, brand guidelines, templates, and launch deliverables.
• Designed an experiential activation for the show T-Pain's School of Business, creating a range of campaign assets including an interactive GIF photo booth, digital displays, print collateral, environmental graphics, and branded signage.
• Provided on-set art direction across multiple YouTube series, including BTS photo shoots, interviews, and social-first content featuring high-profile talent.

• Led promotional campaigns for major labels and artists across social platforms and influencer collaborations, developing concepts and creative direction for a fast growing brand that has since reached 32M+ followers.
• Developed and produced original short-form social series from concept through platform launch, collaborating with writers, influencers, talent, and video production crews to create high-volume content on fast turnarounds.
• Oversaw multiple artist and label promotional campaigns at once, keeping creative consistent and projects moving from concept through delivery.
• Onboarded and mentored designers, expanding team capacity as the volume of artists, labels, and social deliverables grew.

• Designed artist release campaigns across cover art, social, digital, print, and DSP platforms, developing creative from initial concepts through final assets while working directly with artists and internal teams.
• Designed ongoing creative for the Dim Mak brand, including social content, digital graphics, promotional materials, and website assets, maintaining a consistent visual identity across the label's channels and marketing.
• Guided a design intern on day-to-day creative while supporting multiple artist releases and fast-moving design needs across the label.

Studied Graphic Communication