Adrienn Massaglia
Hot Springs,AR
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining new and repeat account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
12
12
years of professional experience
1
1
Certification
Work History
DIRECTOR OF SALES
Oaklawn
09.2022 - Current
- Achieved goals and annual budget projections of $1.2 million within the first 6 months of 2023 by developing and implementing successful strategic business plan and revenue management
- Introduced newly built hotel with attached Conference Center to meetings industry in the South/Midwest Region by joining industry related organization as ASAE and Dallas/Ft Worth Chapter of MPI
- Provided leadership in developing long-term business objectives while maintaining short-term profitability goals by rebooking 80% of Association and Corporate meetings successfully executed between October 2023 and June 2024
- Designed various reports - financial P&L, mix of sales, forecasting, group pace/position and transient guests tracking
- Developed and maintained market awareness to predict revenue opportunities and set proactive strategies
- Recruited top talent for open positions within the Sales department and provided ongoing mentorship and coaching support, in addition to creating and establishing standard operating procedures and action plans
- Negotiated contracts with potential clients while ensuring compliance with organizational policies and procedures
- Skilled in using various software applications and programs including Microsoft Office, Delphi FDC, Agilisys SCS, Infor SCS, Salesforce, Adobe
- Committed to delivering excellent customer service while working in a fast-paced environment
- Experienced with social media and communications platforms
- Demonstrated ability to manage multiple tasks while remaining adaptable and flexible
- Managed preparations and training to accomplish 4-Star Forbes rating for Hotel, Restaurants and Spa (only venue with 4-Star Forbes rating in the state of AR).
NATIONAL SALES MANAGER
HVMG | Embassy Suites by Hilton Scottsdale Resort
01.2022 - 09.2022
- Identified new opportunities for business growth by researching markets in specific regions of Midwest and East Coast
- Led daily business reviews and weekly strategic sales meetings to approve hotel room rates, meeting space rental fees and food/beverage minimums by comparing historical data, future bookings, repeat business current trends
- Utilized expertise in Delphi for reporting, forecasting, monitoring sales activities
- Created strategic and marketing plan to penetrate new territories by assessing competitor offering and approaches
- Built group rates and worked with revenue management to make strategic decisions
- Ensured effective communication of client needs from sales to appropriate operational departments
- Inspired results-based sales culture
- Designed marketing materials in addition to overseeing marketing efforts on social media and website
- Managed the IBT Market in addition to Regional/National Associations east of CO/NM/WY/MT, HPN, Corporate Pharmaceutical/Medical, Finance, Insurance, Bank, Manufacturing, Automotive, Transportation and Government Markets
- Represented Resort at industry related networking events and part of local Chapters of industry organizations (MPI, ASAE, HSMAI, SGMP).
COMPLEX SALES MANAGER
Highgate | Crowne Plaza PHX Airport, Holiday Inn & Resort Airport North, Holiday Inn & Resort Ocotillo
08.2021 - 01.2022
- Developed marketing plan by gathering historical and competitive data to determine the appropriate action plan to meet revenue goals for all three properties focusing on the Government and Association markets
- Increased new business through obtaining accounts from competition, lateral development of existing accounts and contacting new customers in the market
- Solicited new and sustained existing business through a combination of in-house appointment, telephone, and personal calls as outlined by the marketing plan and budget
- Worked closely with the property support teams to ensure the selling strategies are understood and revenue is maximized
- Maintained detailed records of all customer interactions utilizing Salesforce automation tools
- Conducted complex negotiations with potential partners, achieving successful deals that met company objectives.
PROPERTY SALES MANAGER
Caesars Entertainment | Harrah's Ak-Chin
01.2018 - 12.2020
- Gained market share in new sales performance through successful marketing and business plan
- Capitalized and researched on emerging opportunities to build business and expand customer base for a newly built convention center and hotel tower, addition to existing hotel tower, resort and casino
- Projected more than $1,000,000 in sales during opening year in 2019 and achieved 140% of target
- Generated sales by executing complete sales cycle process through contract negotiations and close
- Managed remote sales team members to drive group/convention business to Southwest Region.
PROPERTY SALES MANAGER
Caesars Entertainment | Harrah's North Kansas City
06.2014 - 01.2018
- Generated revenue growth and successfully established repeat clientele for 4 consecutive years through market expansion and sales
- Supported and managed 10+ remote sales team members to drive growth and development
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends
- Catapulted hotel and conference group sales, resulting in $1,000,000.00 in yearly banquet revenue
- Assisted in developing annual forecasts by analyzing current market conditions and trends.
ASSOCIATION ACCOUNT MANAGER
Intercontinental Kansas City at the Plaza
01.2013 - 06.2014
- Cultivated long-term relationships with clients to accurately quote pricing and terms that achieve customer objectives
- Maintained strong understanding of competitors' mission, offerings and presence in assigned territory
- Increased revenue by cultivating and securing new accounts while providing value-added services to existing clients on a 5-Diamond Level.
SALES MANAGER
Holiday Inn Country Club Plaza
01.2012 - 01.2013
- Supported all sales team members to drive growth and development
- Formed and maintained exceptional relationships with surrounding attractions
- Exceeded sales goals and improved customer service by aligning sales/services strategies and business plans with market trends.
Education
BACHELOR OF ARTS (B.A.) IN POLITICAL SCIENCE -
Kodolanyi Janos College University Budapest
05.2006
Skills
- Strategic Selling/Planning
- Client Relationship Management
- Revenue Forecasting
- Profitability Optimization
- RFP Responses
- Pipeline Development
- Sales Reporting
- Account Management
- Client Base Retention
- Inspirational leadership, mentorship
- Tradeshow Events
- Sales Team Training
Accomplishments
- Successful Site Award by Caesars Entertainment 2016
- Venue of the Year Award by MPI Kansas City Chapter 2017
Certification
- Certified Meeting Professional
Languages
Hungarian
Native or Bilingual
German
Elementary
French
Elementary
Timeline
DIRECTOR OF SALES
Oaklawn
09.2022 - Current
NATIONAL SALES MANAGER
HVMG | Embassy Suites by Hilton Scottsdale Resort
01.2022 - 09.2022
COMPLEX SALES MANAGER
Highgate | Crowne Plaza PHX Airport, Holiday Inn & Resort Airport North, Holiday Inn & Resort Ocotillo
08.2021 - 01.2022
PROPERTY SALES MANAGER
Caesars Entertainment | Harrah's Ak-Chin
01.2018 - 12.2020
PROPERTY SALES MANAGER
Caesars Entertainment | Harrah's North Kansas City
06.2014 - 01.2018
ASSOCIATION ACCOUNT MANAGER
Intercontinental Kansas City at the Plaza
01.2013 - 06.2014
SALES MANAGER
Holiday Inn Country Club Plaza
01.2012 - 01.2013
BACHELOR OF ARTS (B.A.) IN POLITICAL SCIENCE -
Kodolanyi Janos College University Budapest
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