Adrienna Reed
Summary
Dynamic marketing leader with over a decade of experience in event strategy and field marketing across tech sectors. Specializes in creating scalable processes and driving high engagement through strategic events. Proven track record in budget management and team leadership to deliver innovative experiences that meet client goals.
Overview
13
13
years of professional experience
Work History
Sr. Field and Partner Marketing Manager
Akeyless Security
10.2024 - Current
- Led end-to-end planning and execution of strategic field events, roadshows, trade shows, and partner activations across North America and EMEA, driving pipeline generation and accelerating deal velocity.
- Managed all aspects of event logistics, including venue selection, vendor negotiation, budget management, registration, staffing, and post-event ROI analysis.
- Developed and executed joint marketing initiatives with strategic partners and channel teams to increase brand awareness and expand market reach.
- Collaborated cross-functionally with sales, product, and executive leadership to align events with business goals and messaging.
- Created and managed annual event calendar and field marketing plan, ensuring alignment with GTM strategies and regional priorities.
- Implemented scalable processes for event operations and reporting, improving efficiency and data visibility across marketing and sales teams.
- Tracked event KPIs, lead conversion, and influenced revenue, providing actionable insights to optimize future programs.
- Represented the Akeyless brand at industry events, acting as a spokesperson and relationship-builder with prospects, partners, and customers.
Director of Events and Field Marketing
Catchpoint
11.2023 - 08.2024
- Successfully launched the global high-end event series, PEAK: IT Performance Summit, targeting industry leaders and decision-makers.
- Oversaw and managed the global event budget, optimizing for cost efficiency while delivering high-impact results.
- Led the onboarding project for a new storage warehouse and swag vendor, resulting in significant cost savings.
- Developed scalable processes for event planning and execution, ensuring seamless coordination across regions.
- Collaborated closely with sales and marketing to drive event success, achieving key pipeline and engagement goals.
Sr. Field and Channel Marketing Manager
Sonrai Security
12.2022 - 11.2023
- Aligned with sales management to set quarterly priorities, developing and executing strategic field marketing plans.
- Led Sonrai Security’s presence at AWS re:Inforce 2023, driving audience engagement, building pipeline, and strengthening brand presence.
- Spearheaded internal Sales Kickoff events, coordinating logistics and content development across teams.
- Managed regional and partner marketing budgets, delivering high ROI through targeted events and campaigns.
- Collaborated with cross-functional marketing teams to ensure strategic alignment with sales objectives and pipeline growth.
Sr. Field and Channel Marketing Manager
Cymulate
02.2021 - 10.2022
- Led a team of Field/Channel Marketers, executing high-profile field marketing programs including third-party sponsorships, tradeshows, and self-produced events.
- Partnered with product marketing to develop content and collateral for strengthening partner relationships.
- Managed relationships with vendors and partners, driving effective marketing programs and optimizing budget usage.
- Supervised event logistics and operations, ensuring seamless execution from inception to completion.
- Generated reports on event performance and ROI, making data-driven decisions for future campaigns.
Field Marketing Manager
Skybox Security
05.2018 - 01.2021
- Developed and executed comprehensive field marketing plans for Central and West regions, driving significant regional pipeline growth.
- Spearheaded the company’s participation in major industry events, including Black Hat 2019 and AWS re:Invent 2019.
- Managed logistics and execution for Skybox’s President’s Club, a recognition program for top-performing sales professionals.
- Collaborated with sales and leadership to align marketing strategies with company objectives, fostering cross-functional success.
- Delivered detailed Salesforce.com reports to analyze campaign performance and optimize marketing efforts.
Field and Channel Marketing Manager
Centrify
05.2017 - 05.2018
- Led field marketing efforts across five sales regions in North and South America, creating and executing regional pipeline growth strategies.
- Partnered with the Channel team to develop and implement campaigns aimed at lead generation, driving strong ROI.
- Managed event logistics and coordinated third-party and Centrify-hosted events, ensuring high participation and engagement.
- Fostered key relationships with clients and prospects, contributing to business development and customer success.
Field Marketing Manager
Equinix Inc
08.2015 - 05.2017
- Implemented campaigns supporting Central Sales and Partner programs, contributing to significant lead generation.
- Orchestrated event series across major cities, collaborating with internal and external stakeholders for seamless execution.
- Identified new market opportunities, increasing sales across the Central region.
- Managed the marketing budget efficiently, ensuring optimal resource allocation for lead-generation activities.
Sales Operations Specialist
EMC Isilon
07.2012 - 08.2015
- Utilized Salesforce.com for content management and reporting, streamlining sales operations and contributing to $7M in cost savings.
- Cultivated strong relationships with sales leaders and representatives to support sales processes and drive customer satisfaction.
- Led collaboration across teams to address customer satisfaction issues, enhancing the overall sales process.
Education
Bachelor of Arts - Psychology
California State University Chico
Chico, CAChico, CA
Skills
- Event strategy
- Team leadership
- Vendor negotiation
- Strategic planning
- ROI analysis
- Budget management and allocation
- CRM management (SFDC and HubSpot)
- Marketo
- Cross-functional collaboration
- Pipeline generation
- Relationship management
- Brand awareness
- Project management tools (Monday, Asana, ClickUp, Wrike, etc)
- Design tools (Canva and Figma)
- Creative direction
- Direct mail campaigns
- Trade show management
Timeline
Sr. Field and Partner Marketing Manager
Akeyless Security
10.2024 - Current
Director of Events and Field Marketing
Catchpoint
11.2023 - 08.2024
Sr. Field and Channel Marketing Manager
Sonrai Security
12.2022 - 11.2023
Sr. Field and Channel Marketing Manager
Cymulate
02.2021 - 10.2022
Field Marketing Manager
Skybox Security
05.2018 - 01.2021
Field and Channel Marketing Manager
Centrify
05.2017 - 05.2018
Field Marketing Manager
Equinix Inc
08.2015 - 05.2017
Sales Operations Specialist
EMC Isilon
07.2012 - 08.2015
Bachelor of Arts - Psychology
California State University Chico