Achieved project objectives by troubleshooting experiments and testing practical and creative solutions.
Guided development of adaptive systems framework that integrated data from multiple sources to augment training and operational performance.
Directed, guided and delegated tasks to teams and developed project schedules, resource requirements and timelines to maintain productivity on goals and objectives.
Initiated, planned and executed research projects under supervision of senior scientist.
UX Researcher
WALMART | Domestic Marketplace & Enterprise
03.2024 - 08.2025
Served as the primary point of contact and research lead for projects involving Item Setup for Sellers and partnered with internal teams such as Data Ventures.
Managed end-to-end research projects (25+ in the last year), including proposal creation, questionnaire design, programming, fieldwork oversight, and strategic readouts.
Led research for the Item Setup by Match initiative, resulting in a 35% increase in adoption within the first two months post-launch through actionable insights and stakeholder collaboration.
Spearheaded UX alignment between U.S. and International teams, driving the first formal bridge between these groups and increasing cross-team efficiency and consistency.
Led a product optimization project that reduced the 'No-Match' error rate from 78.74% to 11.51% within one fiscal year by iterating on customer perception findings.
Built strong, long-term relationships with internal stakeholders to support annual research planning, guide business strategy, and drive product improvements.
Acted as a product ambassador by developing training materials and educating business partners on the impact and value of customer perception research.
UX Researcher, Rapid Lab
WALMART | Connect & Advertising
11.2022 - 02.2024
Led rapid research, adopted and executed a three-tiered research model to quickly conduct and showcase findings.
Completed over 50 evaluative research studies.
Was part of peer-mentoring programs for designers that enabled them to do unmoderated studies and increased productivity by 10%.
Proactively identified product updates and opportunities based on user feedback, competitive benchmarks, and internal priorities.
Managed stakeholder relationships across product, design, and engineering to ensure consistent engagement with research throughout the product lifecycle.
Created tailored reporting dashboards and data visualizations to communicate insights to both technical and non-technical audiences.
Research & Strategy Consultant
FREELANCE
10.2022 - 03.2023
Delivered end-to-end client research engagements, addressing strategic business questions and providing high-impact insight to startups and growing organizations.
Supported clients with proposal writing, questionnaire design, fieldwork execution, insight delivery, and executive readouts.
Led client education initiatives including workshops and long-term planning aligned to customer and market trends.
Research & Strategy Consultant
MAYFAIR HOTELS
02.2021 - 08.2022
Conducted guest research and internal evaluations that improved operational efficiency and enhanced service experience.
Identified customer perception trends that led to refined staff training programs and updated service offerings.
Delivered recommendations that design team implemented, resulting in a 5% increase in customer pickup of the new mobile app.
Education
Bachelor of Arts - Political Research & Writing
ROLLINS COLLEGE
Orlando, FL
Certificate - Anthropology
MAYNOOTH UNIVERSITY
Maynooth, IR
Certificate - UX Research & Design Methodologies
GOOGLE UX DESIGN
Remote
Skills
GENERATIVE
Benchmarking
Card Sort
Competitive Analysis
Contextual Analysis
Contextual Inquiry Interview
Ethnographic Research
KANO Analysis
Participatory Design
Surveys
EVALUATIVE
A/B Testing
Cognitive Walkthrough
Heuristic Evaluation
Tree Test
Usability Test
ANALYSIS & VISUALIZATION TECHNIQUES
Customer Journey Mapping
Jobs-to-be-Done (JTBD)
Qualitative Coding
Persona
Statistical Analysis
Stakeholder Map
CLIENT & STAKEHOLDER MANAGEMENT
Client Consultation & Account Growth
Strategic Insight Storytelling
Research-to-product feedback loops
TOOLS
AI Tool & Analysis
Dscout
Figma
Microsoft Office (Excel, Outlook, PowerPoint, Word, Visio)