ADRIENNE L. LUCAS, JD

• Promoted from Global Director, Strategic Partnerships & Programs (2023-2026); Global Director, Culture & Strategic Initiatives (2020-2023); Global Manager, Cultural Initiatives (2019-2020)
• Lead multiple six figure partnership portfolios spanning Fortune 500 companies and creator-focused platforms, including ByteDance's TikTok and CapCut.
• Secured and managed partnerships with Capital One, Estée Lauder, and WPP, overseeing proposals, negotiations, and activations that enhanced brand visibility.
• Grew annual WAATBP sponsorship revenue from approximately $200K to $500K and doubled sponsor participation from 30 to 60 organizations.
• Expanded WAATBP from a New York conference into a year-round platform across New York, Los Angeles, Atlanta, and Toronto, attracting 850+ in-person attendees and 3,000+ virtually for flagship event.
• Co-developed Delta Air Lines' inaugural presenting partnership with WAATBP, integrating live brief competition, executive dinner, cash prizes, and event activations to enhance participant engagement.
• Founded The One Club's Los Angeles Advisory Board, bringing senior leaders from agencies including Anomaly, Deutsch, 72andSunny, Mother LA, and TBWA/Chiat/Day together to support local programming and strengthen industry connections.

• Founded platform connecting professionals across industries through curated gatherings and conversations, fostering collaboration and knowledge sharing. Hosted launch event at Verizon Innovation Lab featuring networking and a fireside chat on preserving human craft in the age of AI, enhancing dialogue on industry challenges. Engaged IP attorneys, PR professionals, Chief Creative Officers, and representatives from companies including Netflix and Disney, facilitating high-level discussions and networking opportunities.

• Advised Unilever, Lockheed Martin, and Beiersdorf on cultural programming and leadership development to enhance organizational performance.

• Launched law school engagement roadshow at eight top 10 law schools, supporting recruiting and professional development initiatives across 19 global offices.

• Led five annual conferences for 60+ student organizations and up to 1,100 attendees, managing budgets of up to $51K; supported outreach efforts associated with a 14.8% increase in first-year enrollment.
• Co-developed a mentorship pilot connecting 40 students with alumni and secured $15K to expand cultural learning and leadership programming.

Selected by Dean of Students to co-lead 8-day NYU Abu Dhabi study abroad trip for Presidential Scholars Program. Managed academic pipelines including the Pre-Law Advisory Board and Pre-Business Minor.