Adrienne Mireau
New York,NY
Summary
Dynamic and driven marketer, with 7+ years of experience building brands through advertising across healthcare and CPG industries. A collaborative and thoughtful account lead, developing and managing media strategies across traditional, digital and performance marketing to support business goals. Proven track record in driving brand health growth across multiple clients, with ability to balance multiple projects and deadlines at a time.
Overview
6
6
years of professional experience
Work History
ACCOUNT MANAGER
Junction37
02.2022 - Current
- Develop paid media and marketing plans for 6+ CPG and tech clients, managing budgets up to $6MM and driving campaign successes like:
- Omnichannel campaign launch for organic milk brand, leading to Brand Development Index growth in 3 of 4 key markets, and lifts in brand health metrics 2x benchmarks in new audio tactics.
- Launched Streaming TV campaign for challenger sauce brand, driving brand health and sales lifts above benchmark in 3 of 4 platforms.
- Analyze client brand health and category trends to assess brand's market presence.
- Operate in-platform campaigns across digital platforms (paid social, programmatic, CTV, YouTube) and traditional (print, OOH, radio), optimizing tactics, collaborating with vendors and compiling reporting deliverables.
- Manage client relationships, working as extension of their team to guide through media strategy, planning and execution of marketing plan tactics from start to finish.
ASSISTANT MANAGER, MARKETING
Memorial Sloan Kettering Cancer Center
02.2018 - 01.2022
- Supported development and project management of 5 ad campaigns targeted to potential patients, including messaging positioning and media strategy, brief development, qualitative/quantitative market research, shoot production and asset creation
- Drove campaign shoot production, including sourcing patient stories, conducting interviews, location scouting, director/photographer selection, timeline management, and creative review
- Launched and managed first Spanish-language ad campaign, including audience segmentation, messaging development, media strategy, language transcreation and execution
- Led translation strategy with cross-functional team of web developers, copy editors and patient educators to develop online content into Spanish, including patient journey FAQs and disease areas with greatest need
- Supported and manage day-to-day planning for research, including ad concept testing and brand health analyses for General Market and Spanish-language audiences.
Education
Bachelor of Science - Design & Merchandising, Promotion and Special Events
Drexel University
2014
Skills
- Facebook/TikTok Ads Manager
- Amazon DSP
- GoogleAds (YouTube)
- YouGov Profiles BrandIndex
- Google Campaign Manager 360
- Pollfish
- Account Servicing
- Project Management
- Storytelling
- Public Speaking and Presenting
- Growth Mindset
Timeline
ACCOUNT MANAGER
Junction37
02.2022 - Current
ASSISTANT MANAGER, MARKETING
Memorial Sloan Kettering Cancer Center
02.2018 - 01.2022
Bachelor of Science - Design & Merchandising, Promotion and Special Events
Drexel University