Adrienne Reisinger
Valencia,CA
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
31
31
years of professional experience
1
1
Certification
Work History
SMALL BUSINESS OWNER
M2C1 Designs
01.2021 - Current
- Grew new business to over 1,275 sales within in first year of operations.
- Promoted business via social media to generate leads and maximize brand identity.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Designed business plan to define concept, short-term and long-term goals and strategies.
- Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
- Participated in business events, conferences and trade shows to promote products and network with business owners and prospective clients.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
SOUTHWEST REGION TAX MARKETING LEADER
PricewaterhouseCoopers
01.2016 - 01.2020
- Marketing Leader and business development for tax clients in the West Region which included Southern California, Arizona, Utah, Idaho, Nevada, and Colorado.
- Managed and provided oversight to over 70 tax executives portfolio of clients.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Consulted with product development teams to enhance products based on customer interest data.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Compiled product and customer data to generate informed profit projections.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
- Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Utilized specialized software to capture and process data.
- Tracked key metrics and developed spreadsheets and data models.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Skilled at working independently and collaboratively in a team environment
BUSINESS DEVELOPMENT CLIENT STRATEGIST
PricewaterhouseCoopers
01.2013 - 01.2016
- Constructed persuasive presentations to gain consensus among diverse group of individuals.
- Assessed existing available data to identify data gaps.
- Created communications and presentations to share initiative plans.
- Provided data analysis and reporting solutions based on business needs, highlighting key trends within business development.
- Created and maintained database containing information on business proposals and contacts.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Worked with existing customers to increase purchases of products and services.
- Created reports and presentations detailing business development activities.
- Maintained high level of integrity by keeping sensitive client data and corporate information confidential.
- Represented company and promoted products at conferences and industry events.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Kept meticulous client notes and updated account information in company databases.
- Devised effective marketing, sales, and other promotional initiatives.
MARKETING AND PURSUIT MANAGER
KPMG LLP
01.2010 - 01.2013
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
MARKETING COMMUNICATIONS MANAGER
Botticelli Design
01.1993 - 01.2010
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Coached executives on key talking points and communication strategies for different audiences.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Managed consistent design theme, look and content of organization's online presence.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Devised and executed integrated, online and direct marketing campaigns.
- Led strategic development and implementation of clients' branding and marketing plans.
- Designed concepts and layouts using Adobe InDesign and Illustrator.
- Developed, utilized and reviewed yearly customer satisfaction surveys.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
COMMUNICATIONS SPECIALIST
Coleman Design and Construction Management
08.2008 - 06.2009
- Answered client queries and complaints to provide strong customer service.
- Took photographs and videos during special events for promotional materials and social media pages.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
- Maintained corporate website using content management systems and associated plugins.
- Developed ideas and leads for new stories according to industry trends.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Made cold calls and created email lists for marketing campaigns.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Produced and distributed brochures, newsletters and press kits.
- Conducted media relations and responded to media requests for information.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
PROJECT ASSISTANT, VICE PRESIDENT
David Evans and Associates, Inc
08.2003 - 12.2005
- Completed multiple tasks simultaneously to optimize project completion.
- Handled administrative duties, filing, and errands.
- Provided assistance with preparation of project-related reports, manuscripts and presentations
- Performed work according to project schedules and established quality standards.
- Created and updated records and files to maintain document compliance.
- Worked with senior leadership to complete complex projects on time and under-budget.
- Offered technical support and troubleshot issues to enhance office productivity.
- Conducted research to assist with routine tasks and special projects.
- Tracked and recorded open and closed orders and change requests to prevent errors, keeping all team members aligned with current demands.
- Researched and analyzed data to support project-related decisions.
- Monitored and reported on project risks and proposed solutions.
- Identified opportunities to improve business process flows and productivity.
MARKETING AND ADVERTISING MANAGER
ZymaX Envirotechnology, Inc
01.2000 - 03.2001
- Developed and implemented marketing programs involving laboratory services for a forensic geochemical consultant laboratory
- Devised and generated new technical literature for tradeshows, direct mailings, services, and pricing handbooks
- Coordinated advertising campaigns, conference packets, catalogs, logos, announcements, newsletters, and corporate literature
- Collaborated closely with expert witnesses and technical staff to provide support information for presentations, client projects and new client proposals
- Responsible for all aspects of the three corporate websites for ZymaX including planning, design, graphics, implementation, programming, and maintenance
- Shaped marketing strategies that focused on a target database of over three thousand environmental agencies, attorneys, and law firms
- Implemented marketing program advertisement in over two hundred monthly trade publications
- Provided computer technical support to staff regarding new software implementation and education, in addition to general problem solving.
MARKETING COMMUNICATIONS MANAGER
Mountain Cycle
04.1994 - 03.2000
- Formulated strategies and action plans that increased consumer awareness and improved margins
- Integrated technical knowledge related to marketing and the internet for product branding
- Development and implementation of product marketing campaigns for new products, ecommerce, developed collateral, articulated product messaging, and positioning products within market segments
- Player in business development as well as overall strategic planning and office management
- Contributed to the development of the product line vision for seven models of bicycles and communicate this vision to management, sales and to dealer and distributors
- Collaborated with manufacturing design engineers to write technical support for five product manuals
- Wrote employee reference manual, which aided employees’ comprehension of company policies, operations, and procedures
- Managed consistent design theme, look and content of organization's online presence
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure
- Developed, utilized, and reviewed yearly customer satisfaction surveys
- Led strategic development and implementation of clients' branding and marketing plans
- Devised product pricing strategies and trade marketing investments to support growth
- Supervised onsite team of caterers, audio-visual technicians, and facility management team
- Organized coordination and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show coordination and booth functionality needs to meet demands
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement
- Managed administrative coordination of events planning, event booking and event promotions
- Prepared a variety of different written communications, reports, and documents to ensure smooth operations.
Education
Associate of Arts - General Education
Bachelor of Science - Textile Science and Merchandising
Skills
- CRM Expert
- Marketing Initiatives
- E-Commerce Strategy
- Strategic Vision
- Business Growth and Retention
- Business Management and Development
- Training and Development
- Business Marketing
- Promotional Events
- Administering Social Media Accounts
Accomplishments
- Collaborated with pursuit team of 25 and won several multi-million dollar opportunities with financial services client.
- Successfully restructured and implemented in-house business development training series for over five year.
- Achieved expert Salesforce implementation and training status for senior leadership with the rollout of firmwide new CRM software.
Certification
- Digital Acumen Issuing authority - PwC Issued Apr 2019
- Microsoft Office Suite August 2004 (certified expert)
- Shipley Proposal Certification (advanced) September 2010
Additional Information
PATENTS Reisinger, Adrienne. 2023 ETCHING A DESIGN ON A METAL SURFACE COVERED WITH A PIGMENTED LAYER. U.S. App No.: 18/189,793, file March 24, 2023, Patent Pending.
Timeline
SMALL BUSINESS OWNER - M2C1 Designs
01.2021 - Current
SOUTHWEST REGION TAX MARKETING LEADER - PricewaterhouseCoopers
01.2016 - 01.2020
BUSINESS DEVELOPMENT CLIENT STRATEGIST - PricewaterhouseCoopers
01.2013 - 01.2016
MARKETING AND PURSUIT MANAGER - KPMG LLP
01.2010 - 01.2013
COMMUNICATIONS SPECIALIST - Coleman Design and Construction Management
08.2008 - 06.2009
PROJECT ASSISTANT, VICE PRESIDENT - David Evans and Associates, Inc
08.2003 - 12.2005
MARKETING AND ADVERTISING MANAGER - ZymaX Envirotechnology, Inc
01.2000 - 03.2001
MARKETING COMMUNICATIONS MANAGER - Mountain Cycle
04.1994 - 03.2000
MARKETING COMMUNICATIONS MANAGER - Botticelli Design
01.1993 - 01.2010
Cuesta College - Associate of Arts, General Education
California Polytechnic University - Bachelor of Science, Textile Science and Merchandising