Adrienne Reisinger
Valencia,CA
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
31
31
years of professional experience
1
1
Certification
Work History
SMALL BUSINESS OWNER
M2C1 Designs
Los Angeles, CA
01.2021 - Current
- Grew new business to over 1,275 sales within in first year of operations.
- Promoted business via social media to generate leads and maximize brand identity.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Designed business plan to define concept, short-term and long-term goals and strategies.
- Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
- Participated in business events, conferences and trade shows to promote products and network with business owners and prospective clients.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
SOUTHWEST REGION TAX MARKETING LEADER
PricewaterhouseCoopers
Los Angeles
01.2016 - 01.2020
- Marketing Leader and business development for tax clients in the West Region which included Southern California, Arizona, Utah, Idaho, Nevada, and Colorado.
- Managed and provided oversight to over 70 tax executives portfolio of clients.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Consulted with product development teams to enhance products based on customer interest data.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Compiled product and customer data to generate informed profit projections.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
- Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Utilized specialized software to capture and process data.
- Tracked key metrics and developed spreadsheets and data models.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Skilled at working independently and collaboratively in a team environment
BUSINESS DEVELOPMENT CLIENT STRATEGIST
PricewaterhouseCoopers
Los Angeles, CA
01.2013 - 01.2016
- Constructed persuasive presentations to gain consensus among diverse group of individuals.
- Assessed existing available data to identify data gaps.
- Created communications and presentations to share initiative plans.
- Provided data analysis and reporting solutions based on business needs, highlighting key trends within business development.
- Created and maintained database containing information on business proposals and contacts.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Worked with existing customers to increase purchases of products and services.
- Created reports and presentations detailing business development activities.
- Maintained high level of integrity by keeping sensitive client data and corporate information confidential.
- Represented company and promoted products at conferences and industry events.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Kept meticulous client notes and updated account information in company databases.
- Devised effective marketing, sales, and other promotional initiatives.
MARKETING AND PURSUIT MANAGER
KPMG LLP
Los Angeles, CA
01.2010 - 01.2013
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
MARKETING COMMUNICATIONS MANAGER
Botticelli Design
San Luis Obispo, CA
01.1993 - 01.2010
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Coached executives on key talking points and communication strategies for different audiences.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Managed consistent design theme, look and content of organization's online presence.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Devised and executed integrated, online and direct marketing campaigns.
- Led strategic development and implementation of clients' branding and marketing plans.
- Designed concepts and layouts using Adobe InDesign and Illustrator.
- Developed, utilized and reviewed yearly customer satisfaction surveys.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
COMMUNICATIONS SPECIALIST
Coleman Design and Construction Management
Pasadena, CA
08.2008 - 06.2009
- Answered client queries and complaints to provide strong customer service.
- Took photographs and videos during special events for promotional materials and social media pages.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
- Maintained corporate website using content management systems and associated plugins.
- Developed ideas and leads for new stories according to industry trends.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Made cold calls and created email lists for marketing campaigns.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Produced and distributed brochures, newsletters and press kits.
- Conducted media relations and responded to media requests for information.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
PROJECT ASSISTANT, VICE PRESIDENT
David Evans and Associates, Inc
Portland, OR
08.2003 - 12.2005
- Completed multiple tasks simultaneously to optimize project completion.
- Handled administrative duties, filing, and errands.
- Provided assistance with preparation of project-related reports, manuscripts and presentations
- Performed work according to project schedules and established quality standards.
- Created and updated records and files to maintain document compliance.
- Worked with senior leadership to complete complex projects on time and under-budget.
- Offered technical support and troubleshot issues to enhance office productivity.
- Conducted research to assist with routine tasks and special projects.
- Tracked and recorded open and closed orders and change requests to prevent errors, keeping all team members aligned with current demands.
- Researched and analyzed data to support project-related decisions.
- Monitored and reported on project risks and proposed solutions.
- Identified opportunities to improve business process flows and productivity.
MARKETING AND ADVERTISING MANAGER
ZymaX Envirotechnology, Inc
01.2000 - 03.2001
- Developed and implemented marketing programs involving laboratory services for a forensic geochemical consultant laboratory
- Devised and generated new technical literature for tradeshows, direct mailings, services, and pricing handbooks
- Coordinated advertising campaigns, conference packets, catalogs, logos, announcements, newsletters, and corporate literature
- Collaborated closely with expert witnesses and technical staff to provide support information for presentations, client projects and new client proposals
- Responsible for all aspects of the three corporate websites for ZymaX including planning, design, graphics, implementation, programming, and maintenance
- Shaped marketing strategies that focused on a target database of over three thousand environmental agencies, attorneys, and law firms
- Implemented marketing program advertisement in over two hundred monthly trade publications
- Provided computer technical support to staff regarding new software implementation and education, in addition to general problem solving.
MARKETING COMMUNICATIONS MANAGER
Mountain Cycle
04.1994 - 03.2000
- Formulated strategies and action plans that increased consumer awareness and improved margins
- Integrated technical knowledge related to marketing and the internet for product branding
- Development and implementation of product marketing campaigns for new products, ecommerce, developed collateral, articulated product messaging, and positioning products within market segments
- Player in business development as well as overall strategic planning and office management
- Contributed to the development of the product line vision for seven models of bicycles and communicate this vision to management, sales and to dealer and distributors
- Collaborated with manufacturing design engineers to write technical support for five product manuals
- Wrote employee reference manual, which aided employees’ comprehension of company policies, operations, and procedures
- Managed consistent design theme, look and content of organization's online presence
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure
- Developed, utilized, and reviewed yearly customer satisfaction surveys
- Led strategic development and implementation of clients' branding and marketing plans
- Devised product pricing strategies and trade marketing investments to support growth
- Supervised onsite team of caterers, audio-visual technicians, and facility management team
- Organized coordination and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show coordination and booth functionality needs to meet demands
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement
- Managed administrative coordination of events planning, event booking and event promotions
- Prepared a variety of different written communications, reports, and documents to ensure smooth operations.
Education
Associate of Arts - General Education
Bachelor of Science - Textile Science and Merchandising
Skills
- CRM Expert
- Marketing Initiatives
- E-Commerce Strategy
- Strategic Vision
- Business Growth and Retention
- Business Management and Development
- Training and Development
- Business Marketing
- Promotional Events
- Administering Social Media Accounts
Accomplishments
- Collaborated with pursuit team of 25 and won several multi-million dollar opportunities with financial services client.
- Successfully restructured and implemented in-house business development training series for over five year.
- Achieved expert Salesforce implementation and training status for senior leadership with the rollout of firmwide new CRM software.
Certification
- Digital Acumen Issuing authority - PwC Issued Apr 2019
- Microsoft Office Suite August 2004 (certified expert)
- Shipley Proposal Certification (advanced) September 2010
Additional Information
PATENTS Reisinger, Adrienne. 2023 ETCHING A DESIGN ON A METAL SURFACE COVERED WITH A PIGMENTED LAYER. U.S. App No.: 18/189,793, file March 24, 2023, Patent Pending.
Timeline
SMALL BUSINESS OWNER - M2C1 Designs
01.2021 - Current
SOUTHWEST REGION TAX MARKETING LEADER - PricewaterhouseCoopers
01.2016 - 01.2020
BUSINESS DEVELOPMENT CLIENT STRATEGIST - PricewaterhouseCoopers
01.2013 - 01.2016
MARKETING AND PURSUIT MANAGER - KPMG LLP
01.2010 - 01.2013
COMMUNICATIONS SPECIALIST - Coleman Design and Construction Management
08.2008 - 06.2009
PROJECT ASSISTANT, VICE PRESIDENT - David Evans and Associates, Inc
08.2003 - 12.2005
MARKETING AND ADVERTISING MANAGER - ZymaX Envirotechnology, Inc
01.2000 - 03.2001
MARKETING COMMUNICATIONS MANAGER - Mountain Cycle
04.1994 - 03.2000
MARKETING COMMUNICATIONS MANAGER - Botticelli Design
01.1993 - 01.2010
Cuesta College - Associate of Arts, General Education
California Polytechnic University - Bachelor of Science, Textile Science and Merchandising