Adrienne Rimmer

Manages internal + external Executive Communications and Thought Leadership on behalf of BMC Software's Chief Product Officer as well as its three product solution General Managers. (Part-time role for maternity leave.)

Managed Executive Communications and Thought Leadership program for GibLab's c-suite executives; "operationalized" full Global Communications team (PR, AR, Social) on behalf of the VP of Global Communications.

Overview:

• Managed full Global Communications team $4 million budget.
• Monitored and analyzed full Global Communications team business performance towards yearly KPIs, provided quarterly key reviews with executive summary.
• Built integrated FY strategy for full Global Communications team (PR, AR, social).
• Led strategy execution for executive communications program, focused on thought leadership and storytelling, to build upon and elevate the company's reputation as a leader in DevSecOps and remote work.
• Managed speaking engagements for designated c-suite executives (e.g., talking points, slide development, rehearsals, event staffing, on-site media interviews, etc.).

Accomplishments in first FY of program:

• Momentum in new message pull-through on topic of DevSecOps platform from 0% to: 44% of CEO media opps; 56% of CMSO media opps; 40% of CFO media opps; and 100% of CPO (Product Officer) media opps. Efforts contributed to Gartner creating a new category for DevOps Platforms in 2023 (with GitLab recognized as a Leader) - a company-wide goal.
• Successful message pull-through on topic of Future of Work: 76% of CEO media opps, 67% of CMSO speaking opps, and 100% of CPO (People Officer) media opps.
• Momentum in elevated message pull-through on topic of open source/open core communities: 44% of CEO opps; 75% of CMSO speaking opps.
• Momentum in elevated message pull-through on topic of product-led growth (CMSO goal only for FY23): 78% of CMSO media opps.

Established and managed Executive Communications and Thought Leadership program for Epicor's c-suite executives.

Overview:

• Established external executive communications program designed to increase overall brand awareness of Epicor as well as elevate each c-suite executive's “eminence” in their respective field (e.g., sales, marketing, IT).
• Collaborated with key internal stakeholders to ensure company messaging consistency, with all executive comms efforts tying back to brand vision, mission, and/or promise to customer.
• Designed programmatic strategy for FY to support key marketing campaigns, then tailored overall executive comms strategy into individual plans for each executive.
• Partnered with brand team to amplify compelling customer stories in events, speaking engagements, etc.

Accomplishments:

• Executive Communications program contributed to 8% increase in total SOV for FY21 (Global: 14%; US: 15%, International: 11%, Tier 1: 13%).
• Executive communications program successes increased 50% from FY20 to FY21 (i.e., award wins, bylines,
  podcasts/media interviews, events, speaking engagements, media commentary).
• 19 total award wins in targeted industry + field categories (e.g., multiple Stevie Award wins over three consecutive years, Globee Awards, Best in Biz Awards, Transform Awards, etc.).
• 40+ published bylines in targeted tier 1 business + industry outlets (e.g., Forbes, Entrepreneur, Medium, ERP News, etc.).
• Joint effort with brand team to execute video news release for Epicor Industry Insights Report FY21, resulting in 175 online placements, 345 broadcast mentions, 16,000,000+ impressions.
• Managed, produced CEO keynote for The Economist Innovation@WorkSummit virtual event in Oct. 2021. Session was 2nd highest attended sponsor breakout, beating Microsoft and Google, with 10.5% conversion to CEO's presentation from total attendees and 9% from presentation to virtual booth visits.

Led the press shop for Rep. Sam Johnson, coordinating both D.C. and local district office efforts.

Overview:

• Devised, developed, implemented, evaluated marketing/communications strategy.
• Counseled Congressman + senior office staff on messaging strategy, including interview prep.
• Managed/mentored 3-12 team members in multiple office locations, time zones.

Accomplishments:

• Collaborated to innovate, promote five new local outreach programs to broaden Congressman's brand reputation.
• Spearheaded, organized nine Tele-Town Halls (one in conjunction with AARP) to increase visibility within community.
• Penned, placed 20+ op-eds in prestigious publications (e.g. Wall Street Journal, Dallas Morning News, etc.).
• Strategically doubled Facebook followers within first year in office, by approximately 350% at time of Congressman's retirement.
• Created, oversaw long- and short-term communications calendar for Congressman's final, successful election bid
  (2015-2016).

Led the press shop for Rep. Ralph Hall, coordinating both D.C. and local district office efforts

Accomplishments:

• Recruited by Congressman's Chief of Staff to establish, manage press shop.
• Awarded “Silver Mouse Award” by Congressional Management Foundation in 2014, ranked in top 5% of House websites (final year of award).
• Wrote 150+ speeches, including Congressman's acceptance of Frontiers of Flight Haddaway Award.

Part of a two-person team, worked with the Communications Director to support the Science, Space, and Technology Committee's press shop.

Overview:

• Executed communications strategies, promoted policies/goals of Ranking Member + Committee.
• Edited press material (e.g. press releases, opening statements, internal communications, etc.).
• Website management.
  

Accomplishments:

• Production of press material + media outreach for high-profile hearings/markups (e.g. 2010 BP oil spill, witness actor Kevin Costner; funding for U.S. space program, witness astronaut Neil Armstrong).

Supported the Communications Director of the Science, Space, and Technology Committee's press shop.

Overview:

• Shared Press Intern for Committee on Science, Space, and Technology + Ranking Member, Rep. Ralph Hall.
• Supported Committee website management, editing of press material.
• Provided private, guided tours of U.S. Capitol for visiting constituents.

Accomplishments:

• Wrote 50+ Extensions of Remarks on Congressman's behalf, which were published into Congressional Record.