Adrienne Triplett
Herriman,UT
Summary
With over two decades of experience as an intellectual property paralegal, I've led high-impact trademark lifecycle projects and managed extensive portfolios. Providing expertise that spans trademarks, copyrights, and brand enforcement, focusing on delivering exceptional results and ensuring maximum protection for clients' intellectual property assets.
Overview
14
14
years of professional experience
Work History
Senior Trademark Paralegal, Brand Protection
Franklin Covey Co
Salt Lake City, Utah
01.2016 - 06.2023
- Established and led high-performing intellectual property team, managing global portfolio of over 500 trademarks and copyrights.
- Directed comprehensive trademark clearance and availability searches, drafted and filed applications with USPTO and WIPO, and collaborated with international counsel on brand protection strategies. Conducted knock-out and ownership searches to mitigate infringement risks and assess trademark viability.
- Oversaw all aspects of developing, maintaining, policing, and enforcing trademark, copyright, and domain name portfolios. Prepared and filed prosecution documents, affidavits of use, and declarations of incontestability.
- Managed trademark status and docketing, conducted market research and managed global risk for proposed trademark use. Worked closely with in-house counsel to analyze and resolve complex legal issues, developing strategic solutions in collaboration with business departments and global licensee partners.
- Directed third-party trademark conflicts, achieving successful resolution rates in oppositions, cancellations, and infringements.
- Provided domain management services, including brokering, anonymous purchases, and dispute resolution, with 100% UDRP success rate. Collaborated and drafted cease and desist letters, DMCA notices, takedowns, and monitoring social media for trademark abuse and IPR infringements.
- Thrived in fast-paced environment, managing multiple projects and adapting to changing priorities. Conducted legal research to document legitimate IP ownership, gather evidence of use, and support intellectual property rights comprehensively.
- Served as liaison between attorneys, clients, USPTO examiners, and other parties involved throughout entire lifecycle of each trademark matter.
- Performed thorough due diligence reviews on potential acquisitions involving intellectual property assets such as trademarks or copyrights
- Provided support during litigation proceedings by gathering evidence, preparing exhibits, and assisting with discovery requests.
Director of Brand Management
SCIURID
Draper, UT
11.2014 - 12.2016
- Director of Brand Management at Sciurid, leveraging over two decades of expertise to spearhead strategic partnerships, enhance brand visibility, and drive business growth for diverse portfolio of 20 clients.
- Facilitated seamless communication between creative teams and conducted comprehensive market research to identify opportunities for product expansion and competitive differentiation, shaping new product and brand development avenues.
- Leadership in establishing brand consistency across all channels and leading successful rebranding efforts ensured alignment with evolving industry trends, ensuring adept cultivation of relationships with key stakeholders, vendors, and industry influencers, and elevating brand experiences to new heights.
- Establishing, initiating, and optimizing business development strategies grounded in company targets, product specifications, market data, and budget considerations propelled Sciurid's brand to unprecedented success.
Intellectual Property Paralegal
Jeffery M. Lillywhite, PC, LLC
Draper, Utah
11.2014 - 12.2016
- Assisted attorneys in clearance and prosecution of U.S. and foreign trademarks. With attorney supervision, managed all aspects of trademark prosecution and portfolio management, coordinating and filing trademark filings and other forms at United States Patent & Trademark Office (USPTO), Trademark Trial and Appeals Board (TTAB), World Intellectual Property Organization (WIPO), and foreign trademark offices, in collaboration with local counsel as necessary. Instructed, managed, and closely collaborated with local counsel in foreign countries to ensure seamless execution of trademark matters.
- Handled trademark clearance searches, prepared various trademark filings and supporting documents, and assisted with office action responses, updating trademark office records, tracking docket deadlines, and routine client reporting. Communicated directly with clients and local counsel regarding filings, status updates, deadlines, inquiries, and action items.
- Created and maintained various charts and reports and provided support on trademark oppositions and cancellations, UDRP proceedings, DMCA takedown requests, and transactional matters, including conducting due diligence, preparing disclosure schedules, assignments, licenses, and recording chain of title updates.
- Analyzed watch notices, monitored third-party filings, and investigated potential enforcement targets. Ensured data integrity in docket and files, maintained records in organized manner, and contributed to special projects and additional responsibilities as requested.
Intellectual Property Paralegal, Brand Protection
Jeunesse Global Holdings
Draper, Utah
11.2009 - 11.2014
- Managed diverse corporate asset portfolio of hundreds of trademarks, copyrights, trade dress, and patents.
- Directed and managed entire trademark and patent lifecycle, including clearance searching, application filing, and prosecution for domestic and global assets.
- Meticulously handled docketing of deadlines and due dates, ensuring compliance and timely action across all types of intellectual property.
- Spearheaded brand protection efforts, supervising instances of brand misuse and infringement risk, including counterfeit products, trademark infringement, and online IP violations across various platforms.
- Implemented and managed comprehensive brand protection strategies, collaborating with cross-functional teams to mitigate risks to brand reputation and ensure enforcement of intellectual property assets.
- Recorded worldwide trademarks with customs authorities and developed reports highlighting regional statistics and critical trends.
- Conducted brand protection training sessions for employees, partners, and law enforcement agencies, improving awareness and compliance. Maintained relationships with intellectual property owners to address product authenticity, copyright, and trademark infringement issues.
Education
Associate of Applied Science - Paralegal Studies
Salt Lake City Community College
Salt Lake City, Utah11.2014
Skills
- Expertise in intellectual property
- Portfolio Management
- Legal writing
- Legal Communication
- Deadline Management
- Brand Protection
- Copyright law
- Trademark Clearance
- Trademark Prosecution
- Domain name disputes
- International Trademarks
Accomplishments
- Achieved 80% approval by introducing processes for trademark clearance and filing with the USPTO and WIPO.
- Reduced legal expenses by 40% in sourcing brand protection.
- Collaborate with internal departments to develop corporate intellectual property policies and procedures, resulting in 80% improvement in trademark approval and registration.
- Achieved the triumphant return of five pivotal corporate brand trademarks from international markets, notably China and India.
- Resolved top-level domain (.COM) trademark infringement and resolved domain trafficking issues for the global education division.
- Achieved complete intellectual property portfolio transfer of 450+ assets to online docketing and management system.
- Designed and implemented a centralized knowledge share database for copyright assets, auditing, recognizing, and consolidating 500 copyright registrations. Creation of copyright assets, links to samples, copyright ownership and registration, any license or agreement restrictions and permission requests.
Timeline
Senior Trademark Paralegal, Brand Protection
Franklin Covey Co
01.2016 - 06.2023
Director of Brand Management
SCIURID
11.2014 - 12.2016
Intellectual Property Paralegal
Jeffery M. Lillywhite, PC, LLC
11.2014 - 12.2016
Intellectual Property Paralegal, Brand Protection
Jeunesse Global Holdings
11.2009 - 11.2014
Associate of Applied Science - Paralegal Studies
Salt Lake City Community College
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