ADUA HERNANDEZ - JAMES
Dallas
Summary
Versatile designer with 10+ years of experience across illustration, product design, branding, and marketing. Known for crafting visually engaging narratives and character-driven work, with a portfolio of over 40 published children’s books — including two Sesame Street titles for Penguin Random House. Proven ability to create high-impact visual identities, expand brand presence, and contribute across licensing, publishing, and editorial teams. Fluent in English, Spanish, and Italian.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Product Designer / Illustrator
Gemmy Industries
Dallas
12.2023 - Current
- Created over 400 original and licensed designs for seasonal products including airblowns, toys, and holiday décor.
- Collaborated on product lines for major holidays such as Halloween and Christmas.
- Designed for high-profile licenses such as Disney, Warner Bros., and Illumination, among others.
- Developed concepts from sketch to production, ensuring brand alignment and quality standards.
Illustrator
Represented by Lemonade Illustration Agency
01.2017 - Current
- Illustrated two books for Sesame Street, published by Penguin Random House.
- Created educational book specifically tailored for Australian audience.
- Developed artwork and layout template designs using both manual techniques and software.
- Focused visual designs on targeted audiences and specific applications.
Design Editor
GLITTER COMPANY
Dallas
01.2023 - 11.2023
- Generated and maintained style guides to encourage consistent quality of content.
- Collaborated with writers, designers, and other editors to deliver content of highest quality.
- Developed and maintained editorial standards for content.
Creative Director
Melanin Origins
Dallas
01.2018 - 01.2022
- In charge of the image of the latest series of books about family values, and life lessons.
- Developed artistic visual products while working within defined technical constraints.
- Created concept designs and sketches to develop images and scenes.
- Implemented artistic vision to give art purpose and meaning.
Marketing Coordinator
BancTrust & Co
01.2016 - 01.2018
- Company Overview: Marketing
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Developed and tracked performance indicators to measure the results of marketing campaigns.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Wrote and distributed press releases to increase brand visibility.
- Created and managed social media campaigns to increase brand engagement.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Marketing
Graphic Designer
Distelvenca
01.2014 - 01.2016
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners, and signs.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Education
History of Arts for Animators and Gamers -
CalArts
Coursera03.2014
3D Max Lighting and Animation -
Art Institute
Caracas Venezuela03.2014
Bachelor - Illustration
Instituto de Diseno de Caracas
Caracas, Venezuela07.2013
Skills
- Visual storytelling
- Photographic editing
- Visual Art Creation
- Corporate identity branding
- 2D design
- Illustration
- Project presentations
- Creative design layouts
- Customized template design
- Teamwork skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- After Effects
- Premiere Pro
- 3D Studio Max
- Procreate
- Microsoft PowerPoint
- Microsoft Word
- Google Workspace
- Nomad Sculpt
- Style guides
- Concept development
- Brand alignment
- Prototyping techniques
- Product design
Certification
- 3D Max Lighting and Animation, 01/01/14
- History of Arts for Animators and Gamers, 03/01/14
Accomplishments
One Art Space, New York, NY
2021 – What the Heart Wants
Group exhibition showcasing original illustrations exploring emotional landscapes and identity.
Keller Town Hall, Keller, TX
2025 – Sunshine Nostalgia
Solo exhibition featuring a collection of paintings inspired by intimate morning rituals and warmth of memory.
References
References available upon request.
Timeline
Product Designer / Illustrator
Gemmy Industries
12.2023 - Current
Design Editor
GLITTER COMPANY
01.2023 - 11.2023
Creative Director
Melanin Origins
01.2018 - 01.2022
Illustrator
Represented by Lemonade Illustration Agency
01.2017 - Current
Marketing Coordinator
BancTrust & Co
01.2016 - 01.2018
Graphic Designer
Distelvenca
01.2014 - 01.2016
History of Arts for Animators and Gamers -
CalArts
3D Max Lighting and Animation -
Art Institute
Bachelor - Illustration
Instituto de Diseno de Caracas
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