Liz Amidon

- Led a team of business development managers dedicated to the growth and development of Magic Eden's token trading platform.

- Directed Magic Eden’s first Merger & Acquisition go-to-market which garnered over 1 billion traditional media impressions and millions of social media impressions.

- Crafted go-to-market campaigns across all surface areas including Magic Eden Wallet, NFT Marketplace, Rewards, Token Trading, and Entertainment products.

- Grew the platforms metrics on all accounts including spend per user, month over month user growth, revenue, volume, and user engagement.

- Cultivated meaningful partnerships with top DeFi apps, platforms, tokens, blockchains, and creators.

- Managed the full marketing stack across 10 EVM blockchains including Ethereum mainnet, Sei, Binance Smart Chain, Polygon, Avalanche, Base, Abstract, and more.

- Executed product marketing and GTM rollout for all new products and features, including 8 net-new blockchain integrations.

- Conducted product-focused go-to-market campaigns reaching net new market participants and audiences while increasing Magic Eden’s revenue.

- Cultivated partnerships and campaigns with globally recognized brands such as Ubisoft, Pudgy Penguins, and Yuga Labs.

- Drove the direction of Magic Eden alongside the leadership team to achieve high output, efficiency, and data-driven results.

- Oversaw a team of marketers focused on enhancing growth potential, revenue, and client satisfaction in B2B and B2C environments.

- Forged partnerships and developed marketing campaigns with top crypto companies such as Solana, Moonpay, Phantom, Crossmint, and Binance Smart Chain.

- Cultivated relationships and executed partnership collaborations with top crypto games including Shatterpoint, Azra Games, Off The Grid, Shrapnel, Wildcard Alliance, BR1: Infinite, and more.

- Developed high-profile partnerships with globally recognized brands including Lionsgate, Tomorrowland, and Zepeto

- Pioneered initiatives that significantly impacted Magic Eden’s revenue generation.

- Created and implemented go-to-market strategies for hundreds of NFT-focused businesses, achieving over $100M in revenues for clientele.

- Gained skills in strategic consulting, team leadership, and market analysis within the rapidly evolving Crypto industry.

- Curated multiple in-person events at various cities and conferences around the world amounting in millions of digital brand impressions and thousands of attendees.