Laura Peterson
Senior Sales Leader
Bay Area,CA
Overview
18
18
years of professional experience
Work History
Regional Enterprise Account Director
Ciena
Bay Area, CA
05.2018 - 09.2021
- Worked collaboratively with cross functional teams and partners to build long-term business based on cost-effective, automated, secure and scalable networks.
- Implemented strategic account and territory plans that position comprehensive solutions for enterprise accounts
- Account included Disney, California Department of Water Resources, Utah Education Network, City of Portland, PacifiCorp, NV Energy, ResortsWorld – Las Vegas, Southern Nevada Water Authority
- Accomplishments: 2019 Presidents Club and 2019 Sales Leader Award for Americas, Honor Circle; 2020 Honors Circle
Independent Sales Agent
Ciena Agent
Anchorage, AK
07.2015 - 05.2018
- For Ciena www.ciena.com
- Rovided consultive sales strategy for Ciena on network topography, OEM within network, introduction to C-Level Alaska Executives, to position Ciena with Alaska service providers
- Accomplishments: New logos including: GCI, Quintillion Subsea, MTA, TelAlaska and increased sales at ACS.
Tariff & Rates Analyst
Municipality of Anchorage d, ML
Anchorage, AK
12.2014 - 01.2017
- Completed U-17-XXX revenue requirements, completed load research for 10/2014 – 12/2016 for Cost of Service Study, prepared economic short term and long-term analysis for electric load forecast
- Participated and provided analysis related to Alaska South Central pool
- Calculated rate payer savings of $239M
- Http://www.petroleumnews.com/pntruncate/876409422.shtml.
Sales and Marketing Consultant
Cordova Telephone Cooperative
Cordova, AK
10.2011 - 09.2013
- Lead sales and marketing efforts for all lines of business, LEC, Long Distance, Internet and Wireless
- Managed network access for all line of business
- Ccomplishments: Acted as sales representation for Cordova Telephone to end customers
- Rolled out long-distance products including negotiating agreements, amended tariffs, and created products; launched Ethernet as products for carriers and enterprise customers; secured ATT on the carrier owned sub-sea transport between Cordova and Valdez
- Negotiated and projected managed trunking to tie switch to local, long-distance, and data to various carriers related to new wireless switch in Yakutat Alaska.
Sr. Manager
Alaska Communications
Anchorage, AK
07.2008 - 05.2011
- Carrier Sales & Service
- Esponsible for hunting and selling wholesale network services to North American and International telecommunications carriers (wireline and wireless), as well as submarine cable parties, wholesale voice long-distance, and MPLS, Ethernet, Private Line, dark fiber, wavelength, space & power, hosted data services
- Keen ability to understand the sales process including qualification, competitive threats, decision-making criteria and the execution of contracts within a forecasted period
- Extensive worldwide network of contacts of carriers and submarine cable space which excellent insight into strategic positioning to create a competitive advantage
- Ccomplishments: Carrier sales rep with the greatest organic growth in 2009 and 2010, MVP for 1Q10 and 2Q10, 2010 President’s Club
- Some of the largest wins include Global Crossing (Voice & Data), XO (Voice, data, Ethernet, dark fiber and colocation), and Go-Go inflight services.
Manager
Alaska Communications
Anchorage, AK
04.2004 - 07.2008
- Responsible for business and corporate development on initiatives across all business sectors: including wireless roaming, Internet, long distance, local, and undersea fiber cables
- Operate across departmental boundaries and with internal and external senior leaders
- Defined strategies of development, completed due diligence
- Project managed, lead negotiations in development activities including C-Level executives
- H project management of new services, products, and relationships; strong technical and operational understanding of long distance, wireless voice & data, and Internet
- Led efforts to divest the company of non-performing lines of business and participated in efforts to acquire assets that would increase business revenue, market share, and positive cash flow for the company
- Monitored economic, political, and industry trends in order to identify potential business partners and opportunities
- Ccomplishments: Over three year period secured incremental revenue from new resources of $400M for company through development and implementation wholesale strategies with Tier 1 carriers (Qwest, Level 3, Verizon Wireless) Lead negotiation and executed agreement for both buy and sell in and out of Alaska
- Completed first wholesale carrier agreements for the company (with Qwest and Level 3)
- Lead business deals and M&A activities associated with the acquisition of Alaska Fiber Star and WCI Cable Systems.
Market Analyst
Alaska Communications
Anchorage, AK
08.2003 - 04.2004
- Prepared complex market share analysis for wireline and wireless product lines
- Prepared analysis for BOD meetings
- Identified and evaluated broad perspective opportunities for increase revenue, reduction of COGS, and increase of market share
- Completed an analysis of the Alaska Wholesale Voice market for opportunities to increase ACS revenue opportunities.
Education
B.S. College - Economics, Statistics
University of Minnesota Twin Cities Campus, Liberal Arts
Skills
Territory Management
B to B sales
Sales Reporting
Analytical problem solver
Solution selling
Strategic planning
Strategic account development
Business development and planning
Account management
Direct sales
Sales presentations
Sales processes
New Business Development
Timeline
Regional Enterprise Account Director
Ciena
05.2018 - 09.2021
Independent Sales Agent
Ciena Agent
07.2015 - 05.2018
Tariff & Rates Analyst
Municipality of Anchorage d, ML
12.2014 - 01.2017
Sales and Marketing Consultant
Cordova Telephone Cooperative
10.2011 - 09.2013
Sr. Manager
Alaska Communications
07.2008 - 05.2011
Manager
Alaska Communications
04.2004 - 07.2008
Market Analyst
Alaska Communications
08.2003 - 04.2004
B.S. College - Economics, Statistics
University of Minnesota Twin Cities Campus, Liberal Arts