Laura Peterson
Senior Sales Leader
Bay Area,CA
Overview
18
18
years of professional experience
Work History
Regional Enterprise Account Director
Ciena
Bay Area, CA
05.2018 - 09.2021
- Worked collaboratively with cross functional teams and partners to build long-term business based on cost-effective, automated, secure and scalable networks.
- Implemented strategic account and territory plans that position comprehensive solutions for enterprise accounts
- Account included Disney, California Department of Water Resources, Utah Education Network, City of Portland, PacifiCorp, NV Energy, ResortsWorld – Las Vegas, Southern Nevada Water Authority
- Accomplishments: 2019 Presidents Club and 2019 Sales Leader Award for Americas, Honor Circle; 2020 Honors Circle
Independent Sales Agent
Ciena Agent
Anchorage, AK
07.2015 - 05.2018
- For Ciena www.ciena.com
- Rovided consultive sales strategy for Ciena on network topography, OEM within network, introduction to C-Level Alaska Executives, to position Ciena with Alaska service providers
- Accomplishments: New logos including: GCI, Quintillion Subsea, MTA, TelAlaska and increased sales at ACS.
Tariff & Rates Analyst
Municipality of Anchorage d, ML
Anchorage, AK
12.2014 - 01.2017
- Completed U-17-XXX revenue requirements, completed load research for 10/2014 – 12/2016 for Cost of Service Study, prepared economic short term and long-term analysis for electric load forecast
- Participated and provided analysis related to Alaska South Central pool
- Calculated rate payer savings of $239M
- Http://www.petroleumnews.com/pntruncate/876409422.shtml.
Sales and Marketing Consultant
Cordova Telephone Cooperative
Cordova, AK
10.2011 - 09.2013
- Lead sales and marketing efforts for all lines of business, LEC, Long Distance, Internet and Wireless
- Managed network access for all line of business
- Ccomplishments: Acted as sales representation for Cordova Telephone to end customers
- Rolled out long-distance products including negotiating agreements, amended tariffs, and created products; launched Ethernet as products for carriers and enterprise customers; secured ATT on the carrier owned sub-sea transport between Cordova and Valdez
- Negotiated and projected managed trunking to tie switch to local, long-distance, and data to various carriers related to new wireless switch in Yakutat Alaska.
Sr. Manager
Alaska Communications
Anchorage, AK
07.2008 - 05.2011
- Carrier Sales & Service
- Esponsible for hunting and selling wholesale network services to North American and International telecommunications carriers (wireline and wireless), as well as submarine cable parties, wholesale voice long-distance, and MPLS, Ethernet, Private Line, dark fiber, wavelength, space & power, hosted data services
- Keen ability to understand the sales process including qualification, competitive threats, decision-making criteria and the execution of contracts within a forecasted period
- Extensive worldwide network of contacts of carriers and submarine cable space which excellent insight into strategic positioning to create a competitive advantage
- Ccomplishments: Carrier sales rep with the greatest organic growth in 2009 and 2010, MVP for 1Q10 and 2Q10, 2010 President’s Club
- Some of the largest wins include Global Crossing (Voice & Data), XO (Voice, data, Ethernet, dark fiber and colocation), and Go-Go inflight services.
Manager
Alaska Communications
Anchorage, AK
04.2004 - 07.2008
- Responsible for business and corporate development on initiatives across all business sectors: including wireless roaming, Internet, long distance, local, and undersea fiber cables
- Operate across departmental boundaries and with internal and external senior leaders
- Defined strategies of development, completed due diligence
- Project managed, lead negotiations in development activities including C-Level executives
- H project management of new services, products, and relationships; strong technical and operational understanding of long distance, wireless voice & data, and Internet
- Led efforts to divest the company of non-performing lines of business and participated in efforts to acquire assets that would increase business revenue, market share, and positive cash flow for the company
- Monitored economic, political, and industry trends in order to identify potential business partners and opportunities
- Ccomplishments: Over three year period secured incremental revenue from new resources of $400M for company through development and implementation wholesale strategies with Tier 1 carriers (Qwest, Level 3, Verizon Wireless) Lead negotiation and executed agreement for both buy and sell in and out of Alaska
- Completed first wholesale carrier agreements for the company (with Qwest and Level 3)
- Lead business deals and M&A activities associated with the acquisition of Alaska Fiber Star and WCI Cable Systems.
Market Analyst
Alaska Communications
Anchorage, AK
08.2003 - 04.2004
- Prepared complex market share analysis for wireline and wireless product lines
- Prepared analysis for BOD meetings
- Identified and evaluated broad perspective opportunities for increase revenue, reduction of COGS, and increase of market share
- Completed an analysis of the Alaska Wholesale Voice market for opportunities to increase ACS revenue opportunities.
Education
B.S. College - Economics, Statistics
University of Minnesota Twin Cities Campus, Liberal Arts
Skills
Territory Management
undefinedTimeline
Regional Enterprise Account Director
Ciena
05.2018 - 09.2021
Independent Sales Agent
Ciena Agent
07.2015 - 05.2018
Tariff & Rates Analyst
Municipality of Anchorage d, ML
12.2014 - 01.2017
Sales and Marketing Consultant
Cordova Telephone Cooperative
10.2011 - 09.2013
Sr. Manager
Alaska Communications
07.2008 - 05.2011
Manager
Alaska Communications
04.2004 - 07.2008
Market Analyst
Alaska Communications
08.2003 - 04.2004
B.S. College - Economics, Statistics
University of Minnesota Twin Cities Campus, Liberal Arts
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