AERIEL HICE
Northville
Summary
Experienced Digital Marketing Account Manager offering expertise in building partnerships, retaining key accounts, increasing user-engagement and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Manager
Digital Diagnosis Marketing
11.2023 - Current
- Oversaw and resolved issues for a diverse range of paid media accounts on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
Director of Sales and Marketing
Old Woodward Title Company
11.2021 - 09.2023
- Oversee daily operations, addressing target needs that range from marketing to financial reporting
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Strengthened online presence through engaging social media management and consistent posting schedules.
- Educated team members on best practices for social media management, fostering a collaborative approach to digital marketing efforts.
Account Executive
United Wholesale Mortgage
06.2020 - 11.2021
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Negotiated pricing, contracts, and terms with key clients to secure new business deals.
Marketing Coordinator/Social Media Specialist
Pure Barre
10.2019 - 03.2020
- Developed visually engaging marketing materials to support product launches and promotions.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Managed daily financial transactions and processed different forms of payment methods
- Interacted with customers, provided exceptional customer service and performed basic office procedures
Education
Business, Marketing
Cleary University
Howell, MI05.2020
Skills
- Google Analytics
- Google Tag Manager
- Microsoft Office
- Adobe Creative Suite
- Hubspot
- Salesforce
- Search Engine Optimization (SEO)
- Social Media Management
- Automotive
- Detail-Oriented
Certification
- Google Ads Search
- Google Ads Video
- Google AI- Powered Performance Ads
- Google Ads Shopping
Timeline
Account Manager
Digital Diagnosis Marketing
11.2023 - Current
Director of Sales and Marketing
Old Woodward Title Company
11.2021 - 09.2023
Account Executive
United Wholesale Mortgage
06.2020 - 11.2021
Marketing Coordinator/Social Media Specialist
Pure Barre
10.2019 - 03.2020
Business, Marketing
Cleary University