Aerielle L. Nisson
Marketing & Advertising Specialist
Orange,CA
Summary
Highly creative Marketing Director with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing high impact campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
29
29
years of professional experience
Work History
Marketing Manager
Council On Aging - Southern California
11.2015 - Current
- Responsible for brand management, marketing strategy, creative development, and campaign execution for 10 nonprofit programs across 5 counties.
- Multi-channel marketing strategies with Traditional, Direct, Print, Transit, Digital, Alternative, and Social media campaigns.
- Managed transformational corporate rebranding and name change, including portfolio branding, company brand messaging, website development, and collateral materials.
- Developed largest robotic animal companionship campaign during COVID-19 for CA long-term care residents, featured across multiple TV stations, newspapers, and social media.
- Created and produced high-impact videos to communicate value and benefit of program direct services and donations.
- Executed search engine marketing, advertising and public relations campaigns to generate awareness and sales leads.
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Communications Director
Orange County Food Access Coalition
01.2012 - 01.2014
- Directed communications strategy for OC Food Access mission programs.
- Development of Nourished Foods brand in collaboration with Whole Foods Market “Health Starts Here”.
- Created Nourished Foods marketing strategy and communications plan for brand development, collateral, and web presence.
- Founded and directed L’Avocat, a series of community outreach events to support OC emergency food network through urban farming.
- Managed agency partners in website and collateral creative development, budget, costs, and timelines.
Director of Industry Relations
DevicePharm
01.2009 - 01.2012
- Managed all new business plans and activities: developed strategic marketing plans, directed tactical initiatives, and monitored program budgets.
- Created and coordinated industry promotional events and speaker series to showcase business capabilities and expertise.
- Researched, analyzed and monitored financial, technological and demographic factors to capitalize on new market / business leads and opportunities.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Created multi-phase direct marketing campaigns generating substantial new business, industry leads, and awareness.
Account Manager
Doner Advertising
01.2006 - 01.2009
- Accounts: UnitedHealthcare, SecureHorizons
- Led account management and creative development for multi-year Medicare healthcare brand education and enrollment advertising campaigns in DRTV, Print, Direct Mail, Online, SEM, and POS.
- Management and review of annual $5M client budget, program proposals, production schedules, approval routing, quality assurance, billing and lead generation, ROI reporting.
- Reviewed and maintained corporate brand and communications standards across all marketing channels.
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Supervised account staff and creative team for all account activity within highly regulated legal environment.
Account Associate
Doner Advertising
01.2004 - 01.2006
- Accounts: Mazda North America, Expedia Corporate Travel
- Development and execution of large sponsorship events with strategic partners such as Quiksilver, Rolling Stone Magazine, Hot Import Nights, Top Cow Comic, American Baby, Yahoo!.
- Executed experiential, grass roots and regional vehicle motivation marketing programs with dealer involvement and multi-media touchpoints.
National Accounts Executive Assistant
Doner Advertising
01.2001 - 01.2004
- Accounts: North America, Pacific Sunwear, d.e.m.o., Pacific Healthcare, SecureHorizons, LA Cable Co-op, Kwikset, New Business
- Integral member of Mazda North America brand teams, functioning in traditional Account Service role.
- Development of executive global marketing presentations and creative desktop publishing for brand campaigns.
- Execution and support of multi-account advertising, brand, and business development.
Senior Account Manager
DSG Associates
01.1995 - 01.1998
- Accounts: Starbucks, Baskin Robbins, Rubio’s Fish Tacos, La Salsa, Popeye’s Chicken, Perkins Family Restaurant, Rally’s Hamburgers
- Built and implemented extensive consulting programs for executive national clients in restaurant and business industry, leading to increased profits and efficiency.
- Led planning and management of account team, supervised staff of four account managers.
Education
Displayed At Laguna Arts Festival - Fine Arts
Laguna College of Art And Design Fine Arts
Laguna Beach, CA 07.1995 - 08.1995
Digital Media
Orange Coast College
Costa Mesa, CASkills
Marketing and Advertising
Public and Media Relations
Digital Marketing
Budgeting and Allocation
Corporate Communications
Strategic Planning
Brand Development
P&L Management
Market Analysis
Operations Management
Analytics and SEO
Communications Management
Affiliations
Orange County Strategic Plan for Aging
Older Adults Advocacy Committee
Orange County Food Access Coalition
American Heart Ball Association, Heart Ball Pulse Committee
United Cerebral Palsy of Orange County, Life Without Limits Gala
W3 Leadership Committee
Southern California Biomedical Council
OCTANe Biomedical and Technology Leadership Council
Biocom Orange County Committee
Timeline
Marketing Manager
Council On Aging - Southern California
11.2015 - Current
Communications Director
Orange County Food Access Coalition
01.2012 - 01.2014
Director of Industry Relations
DevicePharm
01.2009 - 01.2012
Account Manager
Doner Advertising
01.2006 - 01.2009
Account Associate
Doner Advertising
01.2004 - 01.2006
National Accounts Executive Assistant
Doner Advertising
01.2001 - 01.2004
Displayed At Laguna Arts Festival - Fine Arts
Laguna College of Art And Design Fine Arts
07.1995 - 08.1995
Senior Account Manager
DSG Associates
01.1995 - 01.1998
Digital Media
Orange Coast College