Afaf Tahir

• Own PNC's ePayments and Direct-to-Debit Card products within Treasury Management, driving product strategy and roadmap execution while ensuring engineering delivery aligns with business priorities and client needs.

• Deliver new capabilities for my products, such as Multi-Factor Authentication (MFA) and embedded UI payment features by leading end-to-end product enhancements from discovery to post-production support in order to build product offerings, platform security and user experience.

• Present and demo new product functionality to clients, sales teams, business stakeholders and customer care teams, driving product adoption and ensuring stakeholders understand new capabilities.

• Serve as the product subject matter expert (SME) and primary point of contact for internal stakeholders including clients, sales, implementation teams, customer support, and business leadership.

• Identify and pitch new product enhancements and feature ideas to upper management and technology, translating market feedback and stakeholder needs into actionable product initiatives.

• Analyze and report on product financials, including revenue and transaction volume, to support monthly pipeline meetings, quarterly business reviews, and product briefings.

• Curate executive-ready presentations highlighting performance metrics and PNC’s industry positioning.

• Monitor product adoption, performance metrics and client feedback, providing regular updates to stakeholders and using insights to inform roadmap priorities and identify optimization opportunities.

•Gather client feedback through sales and implementation teams to identify pain points and feature opportunities for enterprise treasury clients.

• Support product and feature launches by preparing feature documentation, internal enablement materials, sales and implementation trainings, and client-facing demos.

• Coordinate with cross-functional teams across engineering, user-experience, risk, compliance and business stakeholders to deliver secure payment capabilities.

• Represent PNC at industry conferences and payments events, sharing insights on product capabilities and gathering competitive intelligence on emerging immediate payments and treasury management trends.

• Managed the end-to-end product roadmap for product vision, goals, and milestones from discovery, design, execution, testing, and analysis of key application features for multiple projects of varying scopes from inception to release, driving innovation, ownership of functionality, user experience, and overall system capabilities.
• Ensured timely delivery of products by proactively identifying risks and mitigating potential roadblocks associated with project deliverables throughout the entire lifecycle process.
• Led usability and user acceptance testing sessions with real-life users to test product success and gain valuable insights to share with management, internal and development partners regarding user metrics and project success outlook.
• Championed data-driven decision-making by leveraging analytics tools and tracking relevant metrics that drove up website traffic.
• Managed stakeholder expectations effectively throughout the entire product development process.
• Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.

• Designed comprehensive user experience (UX) model applications in Figma for various enterprise departments, covering all design aspects such as high-fidelity designs, wireframes, information architecture, user flow mapping and interactive prototypes, which all supported user acceptance testing, usability testing, and served as guides for development.
• Developed wireframes and prototypes to effectively communicate design ideas to stakeholders and team members.
• Designed user flows, ensuring seamless transitions between different stages of the user journey.
• Built uniform designs systems with reusable components to maintain design consistency across applications as well as reduce development effort
• Conducted regular usability testing sessions, gathering valuable feedback from users to inform iterative improvements on designs.
• Mentored junior team members, fostering growth in their design knowledge
• Improved product functionality with innovative design solutions, resulting in increased positive metrics and cutting-edge user experiences
• Presented research findings and proposed solutions during stakeholder meetings, securing buy-in from decision-makers regarding UX initiatives.

• Managed connection between business and technology partners, by extracting stakeholder needs and translating them into consumable tasks for technology partners
• Collaborated closely with stakeholders to identify opportunities for process improvements and drive continuous innovation in the organization.
• Coordinated with developers throughout the entire product lifecycle, ensuring alignment between product vision and technical specifications.
• Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
• Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement and recommending optimization strategies.
• Presented data-driven insights to senior management, influencing strategic decision-making regarding product development

• Launched an operational requests intake process for a team of two hundred members which resulted in visibility and centralization of team needs, deliverables, and future plans for operations
• Demoed content enablement training sessions to upper management leadership team of 10+ members, including team executive vice president
• Compiled a database of over two hundred customer stories mapped to team content/capabilities which resulted in transparency into team functionality and the impact of the team content in customer success, as well as a quick tool to access examples of customer engagements for internal or external use
• Operationalized team functionality to automate processes and create agile workflows which resulted in efficient and timely procedures
• Ran multiple work streams consisting of extracting/analyzing data from databases which taught me the mechanics of project management and business process mapping