Afeena Atahar Shaik
Martinez,CA
Summary
Accomplished Program Manager with expertise in developing and implementing organizational strategies. Skilled in spearheading new initiatives to support operations and project completion. Proficient in financial management, budgeting, procurement, and contracting. Experienced in managing logistics analysis and supply chain performance.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Program Manager (Marketing Ops)
Innova Solutions Inc
San Francisco, CA
09.2022 - 09.2024
- Company Overview: Client- Google
- Led Safer with Google program supporting product and GTM strategy to drive customer satisfaction and user funnels for Google's flagship products and services by cross-functionally collaborating with Product, Product Marketing, Data Science, Engineering, and UI/UX stakeholders.
- Achieved a 30% boost in user acquisition by executing multichannel marketing campaigns and expanding to 60+ markets for cybersecurity and Secure AI Framework landing web pages.
- Conducted comprehensive market and user research by analyzing user feedback from product pages, identifying key areas for enhancements, and implementing feature enhancements that resulted in a 70% increase in user trust and a 30% boost in user retention rates YoY.
- Led end-to-end creative production processes with vendor teams to develop digital assets like one-pagers, newsletters, and web landing page wireframes with a high acceptance rate of 95%.
- Liaised with the Product Marketing and Content Writers team in improving the content creation processes and framework, aligning with Brand style guidelines, and improving the turn around times by 25%.
- Achieved a 35% reduction in overhead costs of managing a $3M operational budget by developing a prioritization framework and adopting Scrum methodology for a centralized team of vendors, regional, and product marketing stakeholders.
- Orchestrated website revamp supporting all Product Life cycle phases, from conception of shifting brand-driven to product-driven messaging, boosting MAU by 2x and CRO conversions by 62%.
- Developed an automated dashboard for Product and Marketing stakeholders to view real-time customer feedback data, reducing reporting time by 2x.
Program Manager
Translation Commons
San Jose, CA
03.2022 - 09.2022
- Spearheaded UNESCO client-partnered localization projects, increasing global reach for community-focused content by 45% across 20+ markets.
- Built a global team of 13 localization project managers and linguists, coaching them to adopt Scrum methodology, leading to increased efficiency by 30%.
- Led digital marketing campaigns to drive awareness and engagement for improving indigenous languages, and improved user retention by 20%.
- Partnered with SmartCAT client to implement an automated localization framework for effective progress tracking, leading to a 40% reduction in production time and cost.
Project Manager and SME
Qualitest Group
Mountain View, CA
01.2018 - 02.2020
- Company Overview: Client- Google
- Led Media Actions program, supporting product launches and market expansion to 30+ locales. Trained machine translation models and analyzed user data sets to identify potential areas of improvement and triage bugs to prepare the product launch ready.
- Established strong engagement with the Machine Learning team in improving the Natural Language understanding for Google Assistant and Search by implementing a self-piloted Grammar Robustness project and ensured scaling to 13+ languages.
- Improved SERP results for the en_US market for the e-commerce platform, Google Shopping, enhancing the user experience for retail customers and improving sales for premium vendors.
- Generated actionable insights from 50+ localized user data sets, establishing a clear roadmap for enhancing product capabilities and expansion, leading to positive feedback from 90% of beta testers before launch.
- Developed continuous eval dashboard, client report for large user query sets using data manipulation techniques, leading to uptick in client satisfaction by 2x.
Agile Project Manager
Falabella
Santiago, Chile
09.2016 - 11.2017
- Directed the transition to a web-based POS for Falabella, enhancing user interface design and driving a 35% increase in user adoption rates among retail staff within the first month of launch
- Coordinated with the Development Team in implementing solutions for Order Management Systems and cutting costs for inventory management systems by 30%
- Facilitated all Scrum ceremonies, driving team productivity and on-time delivery of key features improving team velocity by 2x
Education
Product Management Professional Program -
UC San Diego Extended Studies
04-2025
Bachelor of Technology - Electronics and Communication Engineering
Jawaharlal Nehru Technological University Kakinada
Kakinada, IndiaSkills
- Agile and Waterfall Project Management
- Product Delivery (Scrum)
- Product Lifecycle Management
- Stakeholder Management
- A/B Testing/User Acceptance Testing
/Regression Testing - Product Analytics
- Social Media and Digital Marketing
- UI/UX Design
- SEO/SEM Optimization
- LLM Prompt Design
- Jira
- Asana
- SQL
- SEMRush
- Hubspot CRM
- Wordpress CMS
- Google Ads
- Google Analytics
- Tableau
- Figma
- Vertex AI Prompt Design
Certification
- Professional Scrum Master from Scrum.org
Timeline
Program Manager (Marketing Ops)
Innova Solutions Inc
09.2022 - 09.2024
Program Manager
Translation Commons
03.2022 - 09.2022
Project Manager and SME
Qualitest Group
01.2018 - 02.2020
Agile Project Manager
Falabella
09.2016 - 11.2017
- Professional Scrum Master from Scrum.org
Product Management Professional Program -
UC San Diego Extended Studies
Bachelor of Technology - Electronics and Communication Engineering
Jawaharlal Nehru Technological University Kakinada
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