David Lee Waters
Sales Management
New York City,NY
Summary
Dynamic and decisive leader with excellent planning and problem-solving abilities. Ready to pursue new professional challenges and career advancement with growing company. Skillfully grow sales and improve stakeholder relations by strategically capturing new business and leveraging dynamic market opportunities. Well-developed business skills gained during 43-year Musical Instuments Industry Sales career. Successful background accomplishing remarkable marketing achievements with results-driven approaches. High-achieving Business Development Manager offering 43-year track record of success improving sales and growing company customer base through effective program management, strategic planning and team leadership.
Overview
43
43
years of professional experience
3
3
years of post-secondary education
Work History
Business Development Manager
Fender Music Instruments Corp.
New York City, NY
01.1996 - Current
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Consistently exceeded quotas through penetration of new accounts.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.
- Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Generated new business with marketing initiatives and strategic plans.
Business Development and Marketing Manager
Dreamhire Audio
New York City, NY
03.1994 - 01.1996
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Continually maintained and improved company's reputation and positive image in markets served.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
Sales
Sam Ash Music Stores
New York CIty, NY
08.1991 - 06.1994
- Prepared merchandise for sales floor by pricing or tagging.
- Engaged with customers to effectively build rapport and lasting relationships.
- Helped customers locate products and checked store system for merchandise at other sites.
- Increased sales by offering advice on purchases and promoting additional products.
- Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.
- Tracked stock using company inventory management software.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
- Provided positive first impressions to welcome existing, new and potential customers.
- Worked alongside retail representatives to enhance product presentations and advertising collateral.
- Solved customer challenges by offering relevant products and services.
Sales and Purchasing Management
E.U.Wurltizer Music
Boston, MA
07.1979 - 07.1991
- Observed product innovations, competitor activity and market conditions to adjust account sales approach.
- Monitored and handled claims to factories and vendors to address shortages, missing parts and defective products.
- Implemented systems and procedures to increase sales.
- Built relationships with customers and community to establish long-term business growth.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events and interacted with community to increase sales volume.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
Education
Bachelor of Arts - Composition And Performance
Berklee College of Music
Boston, MA 09.1975 - 06.1978
Skills
Account management
Prospect targeting
Database Management
Strategic planning
Marketing
Business development and planning
New Business Development
Key decision making
Territory Management
Revenue Generation
Research
Verbal and written communication
Relationship building and rapport
Sales expertise
Timeline
Business Development Manager
Fender Music Instruments Corp.
01.1996 - Current
Business Development and Marketing Manager
Dreamhire Audio
03.1994 - 01.1996
Sales
Sam Ash Music Stores
08.1991 - 06.1994
Sales and Purchasing Management
E.U.Wurltizer Music
07.1979 - 07.1991
Bachelor of Arts - Composition And Performance
Berklee College of Music
09.1975 - 06.1978