AFTIN HUGHES
Superior
Summary
Talented professional, knowledgeable leader and dedicated problem solver with over 14 years of valuable experience driving forward company objectives. Attentive to detail with experience in coordinating projects, programs and continuous improvements for marketing initiatives, including store signing, digital channels and user experience.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Project/Traffic Manager
Aquent Studios | Salesforce
Superior
09.2024 - Current
- Identify operational gaps and develop strategic processes to streamline and optimize team's workload.
- Launched and currently manage a creative studio, allowing everyday needs to move forward, while giving our team bandwidth to tackle larger projects.
- Monitor studio performance and enable continuous improvements.
- Successfully manage multiple projects simultaneously, adjusting schedules and resources as needed to keep projects on track.
- Develop strong relationships with the internal team and stakeholders through weekly communication updates, fostering trust and confidence in the team.
- Prepare detailed monthly reporting on project status for leadership, enhancing project visibility.
- Facilitate smoother event projects, ensuring creative reviews and needs are taken into account for overall timeline.
Marketing Project Manager - Omni With a Digital Focus
maurices Corporate
Duluth
01.2022 - 08.2024
- Manage simultaneous marketing projects, planning and executing stages successfully across different channels.
- Lead kickoff and SCRUM meetings to communicate project expectations and provide/receive status updates.
- Ability to refocus on new goals, changing priorities and competing demands to meet deadlines and expectations.
- Leverage project management software, such as Basecamp and Adobe Workfront, to facilitate project workflow.
- Perform quality assurance on deliverables to adhere to objectives and inputs.
- Direct continuous improvement of project work by implementing and maintaining best practices department-wide.
Senior Marketing Specialist
maurices Corporate
Duluth
01.2020 - 01.2022
- Omni-Channel Project Manager: ensuring developments are within scope.
- Enforced brand guidelines in deliverables to deliver cohesive and consistent brand strategy.
- Conducted post-event evaluations to measure success against established goals.
Marketing Operations Specialist
maurices Corporate
Duluth
01.2016 - 01.2020
- Responsible for executing store signing, including both key national brand programs and local community support.
- Managed multi-million dollar signing budget, timelines and project prioritization around quarterly/seasonal initiatives.
- Key partner with Merchandising to ensure successful creation of packaging, trims and labels.
- Supported brand programs, such as gift cards and music for brick-and-mortar locations, with project management.
- Established and maintained strong vendor and cross department relationships.
Brand Marketing Specialist
maurices Corporate
Duluth
01.2015 - 01.2016
- Assisted overall brand marketing projects, with a strong focus on Loyalty program execution and pipeline support.
- Support of brand extension agency work, including media campaign execution.
- Specialized in brief creation, scheduling and trafficking marketing jobs and other marketing support.
- Coordinated store communications with internal partners and select vendors as needed.
Education
Bachelor of Science - Double Major in Marketing and Business Management
University of Wisconsin-Superior
Superior, WI12-2009
Skills
- Agile Project Management
- Project Planning
- Process Optimization
- Budgeting
- Interpersonal Relationships & Remote Teamwork
- Cross-Functional Collaboration
Accomplishments
- Achiever Award Nominee, maurices, 2021
- Executive Choice Award, maurices, 2020
- Spirit Award, maurices, 2014 & 2015
Volunteer Experience
- Chi-Alpha Campus Ministries, Associated at University of WI-Superior, 2019, Volunteer Leader. Discipled University students to fulfill their purpose in God's global plan., Helped set up and manage weekly group meetings., Chaperoned and attended conference in Milwaukee, WI.
- maurices Corporation, Duluth, MN, 2018, Co-Chair, Breast Cancer Research Foundation Partnered cross-functionally to develop company and store goals, on brand seasonal campaign, and successful execution and implementation of campaign through directions and communication., Organized, coordinated and ran all meetings, ensuring timelines and objectives were met., Responsible as liaison between Breast Cancer Research Foundation and maurices.
- Breast Cancer Awareness Gala, Duluth, MN, 2008-2009, Host Committee Chair Collaborated with the American Cancer Society to host a major fundraising gala., Arranged and ran committee meetings to guarantee tasks were efficient and effective.
Certification
- Project Planning, Google 2XTQR85EUCKS
- Foundations of Project Management, Google YYNHS6ED5MHR
- Project Initiation,Google G6V5MAW6KR7A
References
References available upon request.
Timeline
Project/Traffic Manager
Aquent Studios | Salesforce
09.2024 - Current
Marketing Project Manager - Omni With a Digital Focus
maurices Corporate
01.2022 - 08.2024
Senior Marketing Specialist
maurices Corporate
01.2020 - 01.2022
Marketing Operations Specialist
maurices Corporate
01.2016 - 01.2020
Brand Marketing Specialist
maurices Corporate
01.2015 - 01.2016
Bachelor of Science - Double Major in Marketing and Business Management
University of Wisconsin-Superior
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