Afton Scarborough
Orland Park,IL
Summary
Dynamic Outreach Coordinator at Cultivate Behavioral Health and Education with a proven track record in sales development and client account management. Expert in crafting strategic plans that enhance lead generation and optimize patient mix. Recognized for exceptional customer service and effective collaboration, driving significant growth in outreach initiatives.
Overview
13
13
years of professional experience
Work History
Outreach Coordinator
Cultivate Behavioral Health and Education
Barrington, IL
04.2024 - Current
- Developed regional strategy to enhance lead generation and optimize patient mix.
- Created comprehensive strategic regional plan, utilizing market data, and presented findings to leadership.
- Conducted inventory and categorization of diagnosticians, including Psychologists, Neurologists, and Psychiatrists.
- Established prospecting lists and tailored sales plans for each diagnostician type.
- Prioritized clinics and regions to effectively manage time allocation across territory.
- Identified target markets for digital marketing initiatives and collaborated with marketing on outreach strategies.
- Executed in-person outreach in assigned markets while managing remote engagement efforts.
Commercial Loan Officer
Elite Commercial Lending
Chicago, IL
09.2020 - 04.2024
- Interview applicants and review financial, credit and property details for each application.
- Develop and deepen customer relationships by providing exceptional service at all stages of underwriting process.
- Adhere to applicable laws and regulations.
- Educate customers on variety of loan products and available credit options.
- Create financial analysis reports of commercial real estate, borrowers' financial statements, lease reviews and market research.
- Analyzed applicant financial and credit status, evaluating assets and risk to determine loan feasibility.
- Recommend loan terms, conditions and collateral position consistent with client request and associated loan risks and set clear and realistic expectations with clients.
- Listened carefully to customer complaints and swiftly resolved issues by taking appropriate action.
Banquet and Event Sales Manager
MAGGIANO'S LITTLE ITALY
Chicago, IL
11.2019 - 12.2020
- Developed strategic promotional plans to drive sales for restaurant and event space.
- Executed targeted sales blitzes to uncover new opportunities for growth.
- Collaborated with clients to reserve, plan, and execute large-scale events.
- Negotiated and closed contracts based on customized menu offerings.
- Partnered with Executive Chef to create tailored menus for various occasions.
- Managed banquet staff to ensure flawless execution of events.
- Enhanced repeat customer base through relationship management and effective service resolution.
- Contacted customers through phone and email to strengthen connections and offer services.
Assistant GM & Sommelier
SEASON
Coral Gables, FL
03.2015 - 10.2019
- Forecast weekly budget based on previous year's performance sales analyses
- Build and execute plans to drive sales through promotions and customer awareness
- Develop and build key relationships with food & alcohol vendors, neighboring businesses and annual event committees
- Continuously reducing food and all beverage cost (beer 24%, wine 29%, spirits 17%)
- Manage Local community marketing initiatives with an annual marketing budget
- Generate private dining sales (currently at $1million in revenue for the year)
- Orchestrate events based off budget and wants of guests
- Create menus and designed table setting to express a variety of themes
- Devised work schedules to ensure successful event coordination
- Resolve guest concerns and implement resolutions to ensure guest satisfaction
- Facilitate new hire and employee training to meet company standards and values
- Complete close of business audit to minimize risk management issues.
Wine & Spirit Sales Consultant
BREAKTHRU BEVERAGE GROUP
Chicago, IL
01.2013 - 01.2015
- Planned and executed a daily schedule of sales calls on a pre-determined $1.5 million territory
- Met daily, weekly or monthly/quarterly quotas and distribution objectives for the following suppliers:
- REMY Cointreau, Brown-Foreman and Bacardi
- Met 80+ account owners/managers on a weekly basis to discuss programing, sales incentives and deals
- Serviced and improved the marketability of products through shelf management, display position and frequency, concept selling, price point management, drink recipes, staff training and menu creation
- Forecast weekly, monthly, and quarterly revenue and case volume
- Worked with the supplier representatives, marketing agency and managers in the field to promote sales.
Education
MBA - Business Administration
Keller Graduate School of Management
Chicago, IL01.2019
Bachelor of Science - Political Science
Florida Agricultural And Mechanical University
Tallahassee, FL01.2008
Skills
- Customer service excellence
- Client account management
- Sales development and growth
- Product knowledge
- Hiring and training strategies
- Proven sales performance
Timeline
Outreach Coordinator
Cultivate Behavioral Health and Education
04.2024 - Current
Commercial Loan Officer
Elite Commercial Lending
09.2020 - 04.2024
Banquet and Event Sales Manager
MAGGIANO'S LITTLE ITALY
11.2019 - 12.2020
Assistant GM & Sommelier
SEASON
03.2015 - 10.2019
Wine & Spirit Sales Consultant
BREAKTHRU BEVERAGE GROUP
01.2013 - 01.2015
MBA - Business Administration
Keller Graduate School of Management
Bachelor of Science - Political Science
Florida Agricultural And Mechanical University
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