Agata Remza
Franklin Lakes,NJ
Summary
"I have always been recognized as someone who could get the job done."
Value to Your Organization: Exceptional, driven leader with 15+ years of experience in marketing, sales, and design. Ability to create effective strategies/objectives for cost efficient, integrated and aggressive promotions, events, advertising and PR campaigns resulting in market leadership.
Overview
17
17
years of professional experience
Work History
Director of Marketing and Business Development
The Chester Group
Paramus , New Jersey
03.2021 - Current
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Created printed and online marketing materials along with e-blasts designed to drive campaigns for Bergen Pain Management, Alliance Medibilling, Intuitive Medical Group and New Century Spine.
- Partnered with NJ Advance Media to ensure our practices were continually visible online and worked closely on keeping our websites up-to-date.
- Maintained and improved company's reputation and positive image in markets served.
- Worked closely with Senators, Governors, Chief of Staffs and their teams from New York, Mississippi, Indiana, Pennsylvania, Ohio, and Oklahoma on development of medical manufacturing business that would aid and provide jobs to disabled veterans and add 6k jobs to the country.
- Created presentations and content, including drugs and product lists that would be manufactured within the medical plant along with leading zoom calls and meetings with high profile individuals.
- Considered and oversaw new partnerships (B2B) with doctors, physical therapists and patients (B2C) that would benefit Bergen Pain Management, New Century Spine, Alliance Medibilling and Intuitive Medical Group.
- Worked closely with our sales team and the pharmaceutical reps to ensure we hit out quota each quarter.
- Incorporated WELL platform to Bergen Pain Management that took 6 months to develop and function within our systems. This required strategic planning and organizing, working closely with our IT department, WELL team and office managers to ensure we are HIPPA compliant.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements including building signage.
- Worked with numerous teams including legal on development of medical merger.
- Handled 3 social media healthcare accounts, and designed all content for TOP DOCTORS, articles and bios for publication.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Supervised all tradeshows and events we participated in, as well as designed all creatives including banner stands, tablecloths, marketing collateral, pens, sanitizers, masks, water bottles, ice packs and more.
Marketing Director
Sargenti Architects
Paramus, NJ
07.2018 - 12.2020
- Reported directly to the President of the company and worked side-by-side with all Directors in a cross-functional, fast-paced environment.
- Developed and managed yearly budget in excess of $1.5 million, while evaluating return-on-investment to determine future company goals.
- Oversaw and created social media strategies and implementation for LinkedIn, Instagram, Twitter and Facebook to increase brand awareness.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Created intriguing content, images and videos for Instagram, Twitter and Facebook to strengthen company reputation using programs such as Adobe InDesign, Adobe Photoshop, Canva, Magisto, Ripl, Preview, Boomerang, Story Splitter and Aviary.
- Established marketing strategies based on Sargenti's objectives and aspirations and monitored advancements in social media and technology.
- Re-branded the corporation from a new logo, color palette, visual and appealing language to choosing a specific photographic style and strategic repositioning.
- Produced alluring creatives such as marketing decks, case studies power point presentations, one-pagers, brochures, banner stands and service catalogs that were unique to each client.
- Ensured brand cohesion and consistency throughout all platforms and across multiple channels, as well as stayed relevant and appealing to target customer base.
- Constructed attractive RFPs detailing Sargenti’s capability for the project request that included a brief history of our company, organizational structure, case studies, company size and financials, approach and methodology, success stories and more. (Recent clients attained from my RFPs: Tesla, Petco, Total Wine & Spirits)
- Planned marketing campaigns and collateral for tradeshows, conferences and events.
- Attended, interacted and maintained relationships with current and potential clients at Planet Fitness Events, Marketing Expos and Conferences throughout the country.
- Worked together with HR on all company events and recruitment process on campus sites (NJIT).
- Established relationships with outside vendors for all print assets and marketing collateral.
- Developed thought-leadership pieces for the website, e-blasts, “letters from the President”, current events, magazines and interview placement pieces.
- Stayed up-to-date with the latest marketing trends and architectural/design movements in the retail, restaurant, hospitality, healthcare, automotive and big box industries.
- Collaborated with the sales teams on the production of marketing materials, RFPs, contracts and layouts.
- Developed, controlled and maintained the company website utilizing word press.
- Worked with high-end clients such as Jimmy Choo, Victoria's Secret, Sephora, Target, GAP, Planet Fitness, Barry's Bootcamp, MUJI, Lindt, Fossil, L'Oreal, Panera Bread, Just Salad, Uniqlo, Chopt (Recent: Paramus, NJ), Apple Bank, Retro Fitness, Vitamin Shoppe, etc.
Marketing Director
EHE
New York, New York
05.2017 - 07.2020
- Conducted market research to rationalize category and segment opportunities.
- Led staff and external PR agency to develop products and promotions, analyze sales, purchase media, provide creative services, and conduct PR.
- Boosted advertising exposure by negotiating rates and magazine placements (USA Today, Forbes, Inc. Magazine, etc.) Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Evaluated return-on-investment and profit-loss projections.
- Planned and managed budgets in excess of $1.0 million.
- Developed campaigns through patient segmentation and marketing strategies for 2017 Q3/Q4 and 2018 Q1/Q2, utilizing and dissecting marketing analytics from Tableau and Salesforce.
- Collaborated with marketing/communication and sales teams on standardization, design and production of marketing materials (including new layouts for patient segmentation: new, active, inactive, lapsed and never been).
- Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
- Promoted brand awareness through SEO optimization and attractive new web design/layout.
- Worked effectively in a heavily cross-functional, fast-paced environment.
- Spearheaded the creation of blogs and social media content and wrote creative and engaging briefs, press releases, articles and company messaging for internal/external use.
- Partnered with Bloomberg and Fox News for television interviews with our Chief Medical Officer, Dr. Tania Elliott.
- Worked closely with sales in closing contracts on new clients (Novartis, Deloitte, PwC, Schlumberger, Unilever, etc.).
- Managed and mentored a team of 11 in the Marketing Department, reporting all information and updates to the CEO and VP of Marketing.
Marketing Manager
Rymax Marketing Services, Inc
Pine Brook, NJ
03.2015 - 04.2017
- Held responsible for the overall marketing strategies and corporate branding company-wide.
- Oversaw management and direction of all marketing, branding and communications of all company entities.
- Understood overall corporate initiatives, channel sales strategy and alignment to develop and execute marketing activities that maximized ROI and increased sales.
- Created and implemented effective strategies that drove brand awareness among B2B corporations and HR professionals.
- Oversaw content creation across various brand channels with a specific focus on global social/digital platforms.
- Monitored and tracked all marketing activities and social media channels to stay on top of trends and develop powerful internal and external networks, relationships and communication.
- Created and constructed print and digital campaigns, infographics, videos, blog posts, slideshares and social media strategies.
- Developed an integrated paid and SEO strategy - Google AdWords, Bing Ads, LinkedIn, Facebook and Twitter to increase migration to the website and boost engagement on social media platforms.
- Analyzed, built and developed social media program for prestigious clientele in the automotive, pharmaceutical and casino industries.
- Researched, sourced and negotiated annual media plans with notable publications and cultivated excellent relationships for future opportunities.
- Managed all media insertion orders, market research, distribution channel management, creatives and budget/pricing.
- Oversaw, conducted and built long-term relationship with all exclusive, licensed and philanthropic brand partnerships and turned marketing assets into sales driven metrics.
- Worked effectively in a heavily cross-functional, fast-paced environment, especially across product, digital strategy, technology and sales teams.
- Evaluated, developed and delivered compelling value propositions, product stories and messaging, editorials, articles, case studies and RFPS for critical markets of Rymax on a national scale.
Marketing Manager
Architectural Systems
New York, New York
09.2014 - 02.2015
- Established new concepts, business models, channels and partners to position business as innovator and leader.
- Developed and executed marketing plans and programs, both short and long range to ensure profit growth and expansion of company products and services.
- Managed an effective, efficient and productive Marketing Department by ensuring that appropriate structures, values, systems and competencies were developed.
- Oversaw creation and design development of packaging, press releases, e-blasts, advertisements, publications, social media (Facebook, Twitter, Instagram, LinkedIn), and other marketing materials to produce the highest possible long-term market share.
- Analyzed market trends and recommended changes to marketing and business development strategies based on analysis and feedback to ensure brand messages are consistent.
- Responsible for product collection tearsheets, creation of sample chains/boxes, labels and hangtags for samples and showroom, and product postcards.
- Accountable for updates on trademark status of product collections and company and financially managed the marketing budget, resource allocation and preparation of quarterly reports.
Advertising Manager
Seiko Corporation of America
Mahwah, NJ
04.2012 - 08.2014
- Conducted research, evaluated product demand, established pricing strategies and identified the target audience and how to reach them
- Managed all social media outlets and assisted in PR events.
- Collaborated ideas for new product promotions and prepared and monitored marketing collateral- including POP displays and inventory.
- Worked on building brand awareness through e-mail campaigns, newsletters, contests, celebrity endorsements and product placements (All Is Lost: Robert Redford).
- Designed, updated and presented PowerPoint presentations for high profile clientele meetings (Basel Fair, Macy's Summit).
- Managed monthly status reports on website statistics, new marketing projects, and Seiko events.
- Supervised all 'Regional Vice Presidents' and 'Sales Reps' requests, orders and inventory levels.
- Researched and was chosen for my choice (Jon Mclaughlin) to be the new Brand Ambassador for Pulsar.
- Controlled and updated backend of our data management assets, brand's website content, and permission rights to vendors.
- Supported and partnered with the American Heart Association (AHA).
- Edited and delivered all online images and ads to our major accounts (Macy's, Amazon, Kohls) Worked closely with top magazine editors and directors for upcoming events and ad placements and responsible for Seiko's Top 25 watches to be advertised and marketed on InStyle's website
- Created brochures, catalogs, training manuals, price lists, package designs, advertising campaigns and choosing media outlets such as television, internet and billboards to promote the company's products.
Marketing Associate
Kaufman Dolowich & Voluck LLP
Hackensack, NJ
08.2009 - 04.2012
- Assisted in social media, design development, marketing collateral, and PR.
- Designed and updated website content, attorney bios, PowerPoint presentations, RFPs (responses for proposals), branding, ads and invitations for industry events.
Marketing Assistant/Image Graphic Designer
Icon Eyewear
Secaucus, NJ
05.2007 - 07.2009
- Creative experience in brochures, catalogs, logos, displays, photo retouching and restoration, and board presentations.
- Created design themes for marketing and sales collateral.
- Provided proposal layouts and designs for corporate contracts under extremely tight deadlines.
Marketing Coordinator
Movado Group Inc
Paramus, NJ
05.2006 - 05.2007
- Managed Co-op Programs such as Fall 2006 Co-op books with Series 800 images and information.
- Created, maintained, and managed inventory levels, distribution of all giveaways, and incentives to all stores.
- Launched events and sales conventions in 2006 and 2007.
- Created Communication Manuals including price list, media flow charts, PR activities, one page wonders, POS updates, training manuals and Ad Reprints.
Education
Bachelor of Science - Marketing
Seton Hall University: W. Paul Stillman School of Business
South Orange, NJ05.2007
Certified - Graphic Design
Avtech Institute of Technology
South Plainfield, NJ12.2007
Certified - Health Coach
National Academy of Sports Medicine
New York, NY2011
Skills
- Google Analytics, Word Press, Constant Contact, Magisto, Canva, Salesforce
- Adobe: InDesign, Photoshop, Illustrator
- MS Office Suite Expert
- Marketing & Design Development
- Articulate Public Speaker & Exceptional Negotiator
- Results Driven Leader & Enthusiastic Team Player
- Social Media Proficient
- Account and Project Management
- Website Backend Content & Business Planning
- Excellent Written & Verbal Skills
- Multi-tasker & Deadline Driven
- Professional Service, Product Marketing & Digital Advertising
- Knowledgeable of B2B & B2C Marketing
- Event Planning, Execution & Project Oversight
- Customer Relationship Management (CRM)
- Fluent in Polish
Timeline
Director of Marketing and Business Development
The Chester Group
03.2021 - Current
Marketing Director
Sargenti Architects
07.2018 - 12.2020
Marketing Director
EHE
05.2017 - 07.2020
Marketing Manager
Rymax Marketing Services, Inc
03.2015 - 04.2017
Marketing Manager
Architectural Systems
09.2014 - 02.2015
Advertising Manager
Seiko Corporation of America
04.2012 - 08.2014
Marketing Associate
Kaufman Dolowich & Voluck LLP
08.2009 - 04.2012
Marketing Assistant/Image Graphic Designer
Icon Eyewear
05.2007 - 07.2009
Marketing Coordinator
Movado Group Inc
05.2006 - 05.2007
Bachelor of Science - Marketing
Seton Hall University: W. Paul Stillman School of Business
Certified - Graphic Design
Avtech Institute of Technology
Certified - Health Coach
National Academy of Sports Medicine
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