Eric Christian Wytiaz
Director Of Sales And Business Development
Denver,CO
Summary
Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities in Ad/MarTech; including Omni-Channel Programmatic Trading, AI Product Recognition, Shoppable Video, Agency Development, and Content/Publisher Acquisition. Savvy to industry trends, practices and customer demands.
Overview
28
28
years of professional experience
4
4
years of post-secondary education
Work History
VP of Business Development
Lens AI
Los Angeles, CA
01.2020 - Current
- Lens is an AI-powered, machine learning, video advertising solution that monetizes any visual/video content through product/image/brand recognition
- The technology fine-tunes targeting by identifying objects, logos, actions, and context; matching them with relevant and engaging shoppable experiences
- My role was to introduce the technology to senior level Programmatic, Agency, Affiliate, and publisher/content network relationships.
- Implemented innovative business development strategies to increase customer base and expand market share.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
CEO
Modern Content
Denver, CO
01.2019 - Current
- Modern Content is an out-sourced AdTech Business Development and Digital Agency passionate about innovating and executing ways to deliver conversions through Omni-Channel Brand Awareness, transactional video, and branded performance campaigns
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Developed an exclusive relationship with Firework.com Live Shopping/Streaming to develop new Programmatic, Retail, and Technology clients and partners
- Contracted an agreement with Motus.ai to build Agency relationships for this Airport, Airline, Airbus, and Train transportation network with the industries largest Global Travel AdTEch footprint
- Worked with multiple CTV/OTT Channels on Roku, Amazon Fire, Apple and others to originate, negotiate, and close brand and agency deals, develop technology partners, and provide marketing solutions
Sr. Digital Strategist
Los Angeles Times
Los Angeles, CA
02.2022 - 01.2023
- As a Digital Strategist, I was responsible for monetizing the 55MM unique visitors to this Emmy and Pulitzer prize winning content published on latimes.com and sandiegouniontribune.com, their 12MM Facebook followers, and 110MM O&O Podcast downloads
- I worked with my clients on OpenRTB, Programmatic Direct, PG, and Private Marketplace deals for Display, Video, CTV/OTT, Social/Creator Campaigns, Native, Audio, and Branded Editorial
- I developed an extensive network of business relationships with Media Buyers and decision makers at Agencies of all sizes
VP of Sales and Business Development
AgentC Media
Denver, CO
01.2008 - 01.2019
- As Co-Founder of this outsourced Business and Code Development Firm, I was responsible for working with publishers, advertising supply and demand partners, content providers, and project development clients
- Grew a video destination network of 10 sites, using licensed content, programmatic exchanges, and social/organic traffic
- Managed day to day AdOps and yield optimization for demand partnerships with Google, Verizon Media, AppNexus, BrightCove, Taboola, JW Player, Vemba, Tout, Daily Motion, RevContent, Yahoo, Freestar, and others
- Managed Outsourced projects and new business through back end development company Mangoo Dev -
- Developed video syndication relationships for Diagonal View in London
- Managed SEO, Content Optimization, and Social Media accounts for Volume9
VP of Sales and Marketing
Jack9 Entertainment
Huntington Beach, California
01.2003 - 01.2008
- Developed an early stage video syndication player platform complete with original content, video advertising demand, and other forms of media.
- Developed revenue share based syndicated agreements with news and entertainment networks like Clear Channel Communications and Media News Group
- Partnered with global video ad network Spot Exchange (acquired by Magnite)
- Acquired by Jack9 Entertainment in 2006
- Developed partnerships and licensing agreements with dozens of production and entertainment companies in the action sports, entertainment, music and automotive vertical
- Directed the Jack9.com team of media buyers and social marketers on strategies that generated over 60MM monthly visits; second only to ESPN in that vertical, as ranked by Alexa and Comscore
- Negotiated and closed demand relationships with Tremor Media, Spot Exchange, Scan Scout (Now Telaria), Adap.tv, CPX Interactive, Google, YuMe, and others; as well as engaged and closed branded sponsorship and pre-roll placement direct to brands and agencies
- Managed AdOps, Trafficing, and Analytics for all demand partnerships throughout the Jack9 Network on the Yahoo/ RightMedia and the Yield Manager Exchange
Sales Manager
Vitacube Inc.
Denver, CO
01.2001 - 01.2003
- At Vitacube, a sports nutrition and supplementation company, I trained and lead the sales team on our B2C and B2B efforts, as well as closed and managing large accounts with the professional sports division
- Developed and Managed large Retail and eCommerce accounts at a C-Level with partners like, Bodybuilding.com, GNC, and Europa Sports Products
- Performed public speaking events on nutrition and the business of supplementation
- Worked with the marketing and design team on branding and corporate messaging
Sr. Account Executive
HP Interactive
Denver, CO
01.1999 - 01.2001
- Developed and managed new business accounts for this digital media production, code/site development and video marketing Agency; with services including, video/audio production, graphic and Interface design, and animation used for sales, marketing, and training applications
- Prospected, closed, and managed several Fortune 2000 accounts including Corporate Express, Colgate Palmolive, Ball Aerospace, Accenture, Kong Company, Koloa Care, Accenture, Oracle and Lucent Technologies with an average contract of $200,000 quarterly
- Worked with the Internal Marketing team on branding, corporate messaging, and sales presentations
Education
Bachelor of Arts - Criminal Justice
Edinboro University of Pennsylvania
Edinboro, PA 09.1992 - 09.1996
Skills
Business development and planning
undefinedPersonal Qualifications
- Enterprise SAAS and custom development sales success
- 2 start-up to acquisitions in the AdTech/Publishing space
- Extensive Agency and Industry relationships
- Programmatic Trader
- Experienced Affiliate and Digital Marketer
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sr. Digital Strategist
Los Angeles Times
02.2022 - 01.2023
VP of Business Development
Lens AI
01.2020 - Current
CEO
Modern Content
01.2019 - Current
VP of Sales and Business Development
AgentC Media
01.2008 - 01.2019
VP of Sales and Marketing
Jack9 Entertainment
01.2003 - 01.2008
Sales Manager
Vitacube Inc.
01.2001 - 01.2003
Sr. Account Executive
HP Interactive
01.1999 - 01.2001
Bachelor of Arts - Criminal Justice
Edinboro University of Pennsylvania
09.1992 - 09.1996
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