Agnes Iannone
Staten Island,NY
Summary
Accomplished Account Director dedicated to increasing brand awareness and generating leads. Bringing over 10 years of related experience in both the tech and pharmaceutical industries. Possess deep understanding of developing optimal customer experiences, building strong client relationships and business problem solving.
Overview
24
24
years of professional experience
Work History
VP, Account Director
Hewlett Packard
- Oversee development and execution of digital tactics across multiple integrated touch points including website, social, display and CRM ensuring tracking to defined scopes and timelines; yearly budget of $7MM
- Develop marketing briefs that are on strategy with measurable objectives/KPIs and lead creative kick-offs
- Partner with both internal and cross-agency teams including media, strategy and creative bringing forth innovative recommendations that drive brand awareness and lead acquisition while creating intuitive, meaningful consumer experience
- Collaborate with media and data analytics teams to evaluate campaign performance and identify areas of optimizations
- Manage senior client relationships and internal teams across indications
- Develop and manage staffing plan to appropriately allocate resources, utilization and growth opportunities
- Ensure creative and content is compliant meeting medical regulatory and legal requirements
- Led multi-indication website and website consolidation launches that included market research, UX, development of wireframes and content
- Led process and development of introducing dynamic creative to the brand, resulting in a savings of $500K annually
- Support annual brand planning to secure revenue for upcoming year
- Publicis North America, a Publicis Groupe full-service marketing agency
Digitas Health
04.2020 - Current
- Account: Pharmaceuticals – focus on rheumatology
- Managed time efficiently in order to complete all tasks within deadlines
- Demonstrated respect, friendliness and willingness to help wherever needed
- Organized and detail-oriented with a strong work ethic
- Used critical thinking to break down problems, evaluate solutions and make decisions
VP, Account Director
RAPP
10.2016 - 04.2020
- Led the development and execution of HPE Brand and demand-gen marketing campaigns working across various channels including: event, website, social, emails, landing pages, digital banners, videos, TV, print, OOH and custom content
- Delivered recommendations that are strategically strong, financially sound and grounded in HPE’s business objectives, data, analytics and worldwide cultural insights
- Collaborated with strategy team in the development of campaign experience maps and customer journeys including content mapping and lead nurture programs
- Developed prospecting and retargeting creative flows based on media budget, target audience and call-to-action
- Worked with strategy and analytics team to analyze performance data, identify areas of optimizations and make sound creative recommendations
- Partnered with creative and production teams in the development of a Brand Innovation TV and OLV series, with a budget of $2.5MM
- Owned client creative presentations and executive status meetings
- Oversaw a global management system to ensure regional teams are aligned with the global business agenda and creative is adaptable across country level
- Accountable for ensuring that all projects are effectively and efficiently executed and delivered successfully against client expectations, and delivered on-time, on-budget and error-free contributing to overall agency profitability
- Supervised junior staff and partner with department leads in identifying and resolving problems
- Collaborated with media partners in planning and buying process ensuring meeting client objectives, , an Omnicom full-service advertising agency
Account Director
Hewlett Packard
09.2012 - 10.2016
Account Supervisor
Colangelo
05.2011 - 08.2012
- Responsible for the development and implementation of HPE B2B (Software, Enterprise Servers, Storage and Technology Services) marketing campaigns both Global and US focus with an annual revenue of $1.5MM+; over 25 integrated campaigns annually
- Managed the service expectations of the client and ensures agency is meeting client objectives
- Oversaw creative and production teams in the development of all campaign assets including social media, emails, print, landing pages and digital banners ensuring both HPE and Intel brand compliant
- Delivered recommendations that are strategically strong, financially sound and grounded in HPE’s business objectives, data, analytics and worldwide cultural insights
- Collaborated with agency and regional teams to ensure deliverables are adaptable at the regional/country level
- Oversaw creative and production teams in the development of all campaign assets including social media, emails, print, landing pages and digital banners ensuring both HPE and Intel brand compliant
- Collaborated with media team and publishers in the development of media plans and creative custom units including sponsorships
- Analyzed performance of digital campaigns and provide creative recommendations to optimize performance
- Managed the financial budgets and reconciliation of campaigns
- Kept track of industry trends and evolution of the IT B2B customer behavior across paid / owned and earned channels, particularly social media, programmatic and native media
- Partnered with agency departments to develop and bring to life customer journey maps focusing on the drivers of behavior that will result in efficient communication plans and increased leads for HPE
- Partnered with strategy and creative to develop campaign briefs that deliver on client objectives while providing a customer centric experience
- Identified areas for organic growth and work closely with all agency departments to convert pipeline projects into realistic and achievable client plans, Accounts: Orajel, 3M (Futuro), Filippo Berio
Senior Account Executive
Universal McCann, UM
10.2010 - 04.2011
- Assisted in the development of media plans with local agency and client
- Communicated with creative, digital and production departments in the development and execution of product packaging, emails, print, banners and websites
- Researched and negotiated new partnership opportunities with various vendors
- Generated marketing ideas across multiple media that leverage brand’s difference
Account Supervisor
09.2003 - 09.2010
Sony Pictures
06.1999 - 09.2010
Senior Account Executive
08.2002 - 09.2003
Account Executive
Sony
06.1999 - 08.2002
- Oversaw print planning and buying for, Pictures for East Coast markets
- Supervised daily ad production including the completion of ad reservations a
- Nd layout/copy changes
- Negotiated 10% rate reductions across all newspapers, resulting in yearly savings of over $500K
- Obtained added value in the amount of $5K per film (over $100K per year)
- Created print and digital media plans and budgets for Sony releases
- Developed newspaper website proposals and oversaw implementation of programs
- Managed newspaper contracts and individual film creative campaigns
- Coordinated field promotions between local agency and newspaper
- Compiled and analyzed research data from Scarborough and Media Audit
- Prepared and presented Powerpoint and competitive analysis presentations
- Managed billing system and reconciled discrepancies
- Supervised Assistant Account Executives in the execution of all account work
Education
Bachelor of Business Administration - Marketing, Advertising
Pace University
Skills
- Proficient in MS Word / Excel / PowerPoint / Smartsheet
- Understanding of digital ecosystem
- Understanding of Pharmaceutical marketing including compliancy and medical regulations
- Knowledge of BtoB marketing specifically in tech
- Knowledge of lead nurture programs and content mapping
- Understanding of programmatic buying including prospecting and retargeting
Timeline
Digitas Health
04.2020 - Current
VP, Account Director
RAPP
10.2016 - 04.2020
Account Director
Hewlett Packard
09.2012 - 10.2016
Account Supervisor
Colangelo
05.2011 - 08.2012
Senior Account Executive
Universal McCann, UM
10.2010 - 04.2011
Account Supervisor
09.2003 - 09.2010
Senior Account Executive
08.2002 - 09.2003
Sony Pictures
06.1999 - 09.2010
Account Executive
Sony
06.1999 - 08.2002
VP, Account Director
Hewlett Packard
Bachelor of Business Administration - Marketing, Advertising
Pace University