Agnieszka Szrubkowska
Orpington
Summary
Dynamic and results-driven digital marketing professional with extensive expertise in strategy development, campaign management, and performance analytics. Skilled in digital and social media marketing, equipped with up-to-date industry expertise and a strong academic background.
Passionate about sharing knowledge and empowering others, with experience teaching and mentoring adult learners in various settings. Adept at motivating individuals to excel and preparing them for successful roles in the digital marketing industry.
Open to pursuing teaching qualifications to create a better learning experience for students.
Overview
20
20
years of professional experience
6
6
years of post-secondary education
Work History
Managing Director / Digital Marketer
Web Behaviour Specialists
London
04.2011 - Current
- Directed business growth, profitability, and overall operations, including team leadership and resource management
- Cultivated strong client relationships, including managing multinational accounts, to deliver tailored solutions
- Designed and executed comprehensive digital marketing strategies focused on achieving client goals and ROI
- Managed and optimised online advertising campaigns across platforms like Google Ads, Meta, and LinkedIn
- Defined KPIs and implemented advanced analytics strategies to measure and improve campaign performance
- Delivered bespoke digital training programs for clients and internal teams to enhance capabilities
Web Analytics Account Manager
1up Digital
London
03.2010 - 04.2011
- Partnered with clients to define business goals, develop KPIs, and implement tailored analytics strategies
- Planned, implemented, and managed website analytics tools to ensure accurate data collection and reporting
- Delivered performance dashboards, actionable insights, and recommendations to improve user experience and drive conversions
- Designed and advised on A/B and multivariate testing strategies to optimise website performance
- Monitored website functionality, identified errors, and provided detailed solutions to clients
Marketing Specialist & Project Coordinator
Educational Publishing House OPERON
Poland
10.2004 - 07.2009
- Conducted focused group interviews with teachers to collect actionable insights and feedback for strategic decision-making.
- Compiled detailed summary reports with observations, analyses, and practical recommendations based on interview findings.
- Represented the organization at educational fairs, fostering relationships, promoting services, and staying updated on industry trends.
- Coordinated the News Bulletin project, ensuring timely delivery, seamless execution, and high-quality content updates.
- Managed and maintained the News Bulletin website, ensuring accuracy, functionality, and up-to-date information for users.
Education
NVQ Level 5 - Management and Leadership
Chartered Management Institute
London 03.2021 - 07.2022
Master of Science - Faculty of Economics - Marketing Specialisation
University of Gdansk
Poland 09.2004 - 06.2009
Skills
- Expertise in all areas of digital marketing
- In-depth knowledge of current digital marketing trends
- Ability to simplify complex digital marketing concepts
- Experienced in teaching and mentoring adult learning
- Exceptional presentation and public speaking skills
- Excellent time management abilities
- Committed to continuous learning
- Adaptable teaching approach
- Willingness to pursue a formal teaching qualification
Timeline
NVQ Level 5 - Management and Leadership
Chartered Management Institute
03.2021 - 07.2022
Managing Director / Digital Marketer
Web Behaviour Specialists
04.2011 - Current
Web Analytics Account Manager
1up Digital
03.2010 - 04.2011
Marketing Specialist & Project Coordinator
Educational Publishing House OPERON
10.2004 - 07.2009
Master of Science - Faculty of Economics - Marketing Specialisation
University of Gdansk
09.2004 - 06.2009
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