Ahana Singh

Innovative Marketing Professional educated and experienced in all aspects of marketing, including brand management, social media management, customer engagement, and analytics. Skilled in developing and implementing strategic campaigns to drive brand awareness and engagement across platforms. Dedicated collaborator with exceptional communication and creative problem-solving skills.

 SMITHSONIAN INSTITUTION 

Market Research Project 

▪ Identified the MRP, MDP, research questions and research goals that we aimed to address during the project
▪ Conducted secondary research using Smithsonian reports, Simmons, ProQuest and Census databases.
▪ Consolidated our findings into a report with actionable items and presented deliverables to the Smithsonian Museum of Natural History.

▪Conducted survey and quantitative analysis to confirm hypotheses on customer sentiment and purchasing trends; results defined future marketing strategies

QATAR AIRWAYS 

Applied Client Project

▪ Developed an integrated marketing campaign to increase the awareness and acquisition of consumer sign-ups for the Student Loyalty program on behalf of the Qatar Airways brand.

▪ Communicated with our client to understand and document the desired business objectives

▪ Developed a research design that included both exploratory and descriptive research methodologies.

▪ Designed focus group and IDI moderator guides, implementing projective techniques.
▪ Interpreted data, wrote reports, and presented our findings along with actionable recommendations. 

▪  Managed focus groups to analyze consumer purchase motivations and refine marketing campaign recommendations.