Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
Generic
Ahmad Faour

Ahmad Faour

Dubai

Summary

Accomplished and globally recognized Head of Promotions with a proven track record of delivering exceptional results across broadcast, OTT, and digital platforms. Over nearly two decades at MBC Group, I have led award-winning creative campaigns, developed high-impact brand strategies, and driven content innovation in the MENA region and beyond. Honored with numerous industry accolades, including the Gold Trophy at the 2024 GEMA Global Media Awards in Los Angeles, recognizing excellence in global entertainment marketing. I was also selected as a judge at Promax Asia 2024, and later invited to serve on the jury at the Global Entertainment Awards in 2025, contributing my insight and expertise to the international creative community. I specialize in strategic promotions, creative direction, and AI-enhanced storytelling. My career reflects a deep commitment to innovation, excellence, and audience-first marketing.

Overview

20
20
years of professional experience

Work History

Head of Promotions

MBC GROUP
Dubai
07.2022 - Current
  • As Head of Promotions across MBC's linear and digital platforms-including on-air, OTT, and social media-I lead a dynamic team of 25 talented producers. My role bridges strategy and creativity, ensuring each campaign is rooted in audience insights and executed with excellence.
  • Oversee promotional strategy across major MBC brands, aligning content with research-driven audience behavior.
  • Lead the creative vision for marketing campaigns, providing hands-on art direction and storytelling expertise.
  • Manage cross-platform content execution, from traditional TV to digital-first formats on OTT and social media.
  • Collaborate closely with the MMS sales team-from ideating branded content to providing full promotional support-to help secure and retain sponsorship deals.
  • Actively contribute to high-impact campaigns as a multi award-winning creative, stepping in on production when needed.
  • Currently leading strategic efforts to launch a partnership between Shahid and Netflix, opening new regional and global content pathways.
  • With a strong blend of leadership, innovation, commercial collaboration, and creative execution, I drive impactful promotions that resonate with diverse audiences across the MENA region and beyond.

Senior Promotions Manager

MBC GROUP
Dubai
01.2016 - 09.2022
  • Company Overview: The biggest media company in the MENA.
  • Oversee a creative team that produces promotions for MBC ACTION / MBC 4 / DAWRI PLUS. My role consists of Strategizing the direction of promotions and plan promotional budgeting for both channels.
  • Strategies promotional plans, think 360 when it comes to promotions and cross promotions in different platforms.
  • Use research as a key to develop and maintain on air promotions.
  • Motivate and challenge creative team members.
  • Approve copy and manage daily and monthly promo productions.
  • Maintain calendars for production assignments.
  • Creating different kind of integrated brands with our channel. Brands such as: NIKE, Nissan and Ford.
  • Creating on-air and digital promotions in addition to self-directing when needed which might require traveling.
  • Work under pressure, flexible hours and weekends as needed.
  • The biggest media company in the MENA.

Promotions Manager

MBC GROUP
Dubai
01.2012 - 12.2015
  • Company Overview: The biggest media company in the MENA.
  • Oversee a creative team, which produces creative promotions for MBC ACTION channel. Strategizing the direction of promotions for MBC ACTION which is part of MBC group.
  • Strategies promotional plans, think 360 when it comes to promotions and cross promotions in different platforms.
  • Use research as a key to develop and maintain on air promotions.
  • Motivate and challenge creative team members.
  • Approve copy and manage daily and monthly promo productions.
  • Maintain calendars for production assignments.
  • Creating different kind of integrated brands with our channel. Brands such as: NIKE, Nissan and Ford.
  • Creating on-air promotions and self-directing when needed which might require traveling.
  • Being part of an A team in brainstorming for promotional campaigns outside MBC ACTION 'MBC 1, MBC 4 and MBC Social'.
  • Work under pressure, flexible hours and weekends as needed.
  • The biggest media company in the MENA.

Senior Producer - Creative

MBC GROUP
01.2009 - 12.2012
  • Responsible for planning on air promotions for MBC ACTION and hands on promotions spots. In addition to self directing for some on air promotions for MBC ACTION and others within the group such as MBC1, PANORAMA FM, AL ARABIYA NEWS.

Creative Producer

MBC GROUP
01.2006 - 12.2009
  • Creating on air promotions and directing spots for MBC1 and MBC ACTION.

Creative Producer

Dubai Media Incorporated
01.2005 - 12.2006
  • Creating on-air promotions and direct promotions for Dubai sports.
  • Responsible for creating a promotion list.

Education

Bachelor's degree - Multi Media

American University of Sharjah
06-2005

Skills

  • Creative marketing and digital strategy
  • Management and leadership
  • Art direction and creative direction
  • Promotional strategies and brand collaboration
  • Social media management

Awards

  • Gold Promax Global 2024
  • Silver Promax Global 2023
  • Promaxbda bronze 2009
  • Promaxbda bronze 2009

Timeline

Head of Promotions

MBC GROUP
07.2022 - Current

Senior Promotions Manager

MBC GROUP
01.2016 - 09.2022

Promotions Manager

MBC GROUP
01.2012 - 12.2015

Senior Producer - Creative

MBC GROUP
01.2009 - 12.2012

Creative Producer

MBC GROUP
01.2006 - 12.2009

Creative Producer

Dubai Media Incorporated
01.2005 - 12.2006

Bachelor's degree - Multi Media

American University of Sharjah

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