Microsoft Office
Ahmad Fatfat
Communications Professional
Beirut, Lebanon
Summary
PR professional with more than 6 years of experience in the GCC region. Worked closely with clients from different sectors: financial, retail, energy, health, information technology and others. Passionate about writing for public relations purposes. Solid background in PR writing, media relations, crisis communication, public affairs, and others. An expert in media evaluation software and a consultant in the social media listening industry.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Product Manager
CARMA International
London, United Kingdom
01.2022 - Current
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
Social Media Consultant
CARMA International
Beirut, Lebanon
07.2021 - 09.2021
- Provided technical training to current Social Media Monitoring Manager in less than 2 months.
Social Media Monitoring Manager
CARMA International
Beirut, Lebanon
04.2019 - 01.2021
- Led a team of 25 team members, including 3 team leaders, covering 3 shifts, to deliver more than 50 daily, weekly and monthly monitoring & analysis reports to clients from around the world including governments and companies in the GCC.
- Served clients in more than 20 countries. These clients included top PR firms like Edelman, Weber Shandwick, BCW, Ketchum, MSL, and others.
- Ensured a high profit margin (23%).
- Met with clients for proposals and potential upselling.
- Offered expertise in media measurement & monitoring software including Talkwalker, Brandwatch, Sprinklr, Brand24, Cision, Netbase, and others. Also offered expertise in data visualization software like Tableau & Google Data Studio.
- Created newsletters on email marketing software (Mailchimp & Robly)
Traffic Manager
CARMA International
Beirut, Lebanon
03.2018 - 04.2019
- Developed and managed document tracking procedures and data gathering processes.
- Trained new staff on job duties, company policies and safety procedures for rapid onboarding.
- Provided technical training for more than 100 team members in Singapore, Egypt, Lebanon, Portugal and Dubai.
Social Media Technology Specialist
CARMA International
Beirut, Lebanon
12.2015 - 03.2018
- Started as Social Media Technology Specialist and was promoted within a year.
- Administered the company’s social media measurement software & set up search queries.
- Designed Microsoft Powerpoint reports using Microsoft Excel data.
- Provided clients with training on CARMA’s software.
Education
Master of Science - Public Relations And Organizational Communication
New York University
New York, NY 01.2021 - 05.2022
Bachelor of Science - Marketing
Lebanese American University
Lebanon 09.2011 - 05.2015
Skills
Microsoft Office
Software
Social Listening
Data Visualization
Email Marketing
Ecommerce
Facebook Ads
Canva
Muck Rack
Timeline
Product Manager
CARMA International
01.2022 - Current
Social Media Consultant
CARMA International
07.2021 - 09.2021
Master of Science - Public Relations And Organizational Communication
New York University
01.2021 - 05.2022
Social Media Monitoring Manager
CARMA International
04.2019 - 01.2021
Traffic Manager
CARMA International
03.2018 - 04.2019
Social Media Technology Specialist
CARMA International
12.2015 - 03.2018
Bachelor of Science - Marketing
Lebanese American University
09.2011 - 05.2015
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