Ahmed Rashad

Work History

Chief Commercial Officer

Omnix International

Dubai, Dubai

07.2021 - Current

Managed revenue models, process flows, operations support and customer engagement strategies with a high bias to taking action .
Achieved established KPI for company, regional team and individual performance through applying operational sales excellence methodologies.
Increased sales through cross selling.
Closely monitoring regional and local markets and focusing on enterprise services offerings
Capitalized on customer up-sell opportunities through a customer obsession approach, and by building trust and maintaining meaningful relationships.
Enhanced profitability by taking ownership of developing pipelines utilizing marketing and cross selling.
Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
Recruited, mentored and supported high-performing members of sales and marketing teams hiring the best in the field and recognizing and building on existing talent.
Adjusted company plan based on customer satisfaction surveys and sales reports to achieve stronger market position.
Collaborated with senior management to improve overall customer experience and increase profitability.
Developed creative, competitive compensation plan and motivated sales department to exceed sales projections by 100+%.
Balanced business needs and customer needs to optimize profits and customer satisfaction.
Monitored sales team performance, analyzed sales data and reported information to area managers.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

Regional Sales Director- Lower Gulf

Oracle Technology- Gulf

Dubai, Dubai

06.2019 - 02.2021

Regional Sales Director for Lower Gulf, Managing Qatar , and UAE MRD territory "Manufacturing, Retail and Distribution "MRD"".
Coordinated full sales operations within assigned region.
Forecasted annual, quarterly and monthly sales goals.

Country Sales Director

Oracle Technology- Qatar

01.2017 - 05.2019

Country Sales Director managing enterprise sales force at Oracle Technology in Qatar, covering core technologies, Business Intelligence and analytics , Middle-ware , security , Autonomous and Cloud “IaaS and PaaS”.
Setting and defining country's sourcing and coverage strategy, accounts tiring, operational planning and deployment.
Focusing mainly on Tier one customers, developing enterprise agreement with Enterprise and Public sector customers.
Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.

Hewlett- Packard/ Hewlett Packard Enterprise

02.2013 - 12.2016

2015-2016- Hewlett- Packard Enterprise – CH General Western Europe (GWE-Alps)- Cloud Regional Sales Director- Global Accounts
Leading cloud sales engagement in Global accounts in collaboration with Global Account General Manager (AGM).
Focusing on Alps Based (Switzerland and Austria) Global accounts.
Developing and deploying cloud engagement methodologies, and defining services driven customer transformation journey.
Focusing on Cloud management Software, services and manage services engagement on EMEA and WW level across business units and Matrix organization.
2014- SMB Sales Director - MEMA
Worked with HP Storage Division business unit and HP indirect organization on developing coverage and engagement model across different tiers of SMB, setting engagement strategies across SMB, setting and reviewing Partners targets, coverage and incentives.
Developed storage customer segmentation methodology (RAD+E) and resource mapping.
Deployed skills assessment and development (sales and channels), utilizing HP sales plays.
Developed and deployed HPSD sales productivity and score cards
Accounts tiring including: HP Transformational accounts, HP attended SMB accounts, and SMB non attended SMB accounts.
2013- HP Enterprise Group (EG) Tunisia and Libya- Acting Managing Director
Appointed as acting managing director and country manager for Enterprise Group (EG) Tunisia and Libya during Transformation and reorganization of HP Africa.
Objective was to assess expected revenue for both countries across EG which included:
Enterprise Storage Servers and Networking (ESSN).,Technology Services (TS),Enterprise Services (ES) and HP Software
Measured on both revenue and profitability, and balancing business across all EG business units.
Restructured organization based on Total Addressable Market (TAM) and expected Share Of Wallet (SOW).
Major Achievements:
- Revenue of 124% versus budget FH2.
- 97% profitability achievement in FQ1, and 102% in FQ2.
- 6 months pipeline.
- Insertion of HPSD in Major Telco Operator (competitive account).
- Winning in main Telco's and Financial sectors.
- HP Tunisia and Libya delivered highest Y/Y revenue growth across all Africa.
2013- HP Africa, Industry Standard servers - Business unit and sales manager
Managing ISS Africa which represents 55% of total Africa ESSN revenue.
Roles and Responsibilities:
Accountable for both top line revenue and profitability.
Working in Matrix organization to drive ISS business with country MD's, in country sales teams, presale and channels resources.
Managing profitability based on value/volume product mix, in coordination with ISS Africa category manager.
Main objective to map ISS solutions based on customers segmentation and partners landscaping as follows:
HP led (Enterprise accounts): Direct engagement with HP sales force and customers to position enterprise and cloud solutions.
Partner led business: Driven by certified channels and mapped to mix of volume and enterprise products.
Volume solutions selling through distribution and tier two partners.
Major Achievements:
Mega projects award in banking, and public sectors across main countries.
Growing HP blade systems mix versus volume products.
Gaining and sustaining number one revenue share across all African countries.

Dell Systems

Enterprise Servers and Cloud Business Director - Emerging Markets

07.2012 - 01.2013

Strategic planning and Go To markets (GTM)
Working with country managers and solution directors to set country targets and RTM's.
Resource allocation and alignment plans.
Operational and process planning including products and price segmentation
Product mix offering across Servers and enterprise LOB (including networking and storage).

Cisco Systems International

UCS Strategy and planning Manager - Emerging markets

05.2011 - 06.2012

USC is a major profit and margin contributor across Cisco Data-Center Offering and UCS is the core product to accomplish the Nexus- Cloud offering.
Carrying Revenue and margin targets across Emerging Markets.
Set GTM strategy and penetration plans across EM countries.
Work closely with country MD's to develop penetration plans for Telco, public sector and large enterprise customers.
Engage with channels organization to select and and acquire new channels.
Major Achievements:
Following Cisco WW strategy, managed to become number one and/or two revenue share in Blades across major countries.
Managed to penetrate enterprise named accounts especially in Telcos, banking and some public sector accounts.
Ran hands on technical customers and partners training and certification across major emerging countries.
Acquired and replaced HP Blades / Matrix cloud systems across major enterprise accounts.
Developed proper engagement with Eco partners (EMC, NetApp, Citrix and MS).

Hewlett-Packard

06.2007 - 04.2011

2009- 2011- Business Unit and Sales Manager - Industry standard servers HP ME
Regional Role across Middle East region.
Carrying ME ISS revenue and profitability targets.
Owning ISS revenue and margin forecast.
Working with country management and sales team on developing Enterprise accounts business plans, and map resources to these accounts.
Managing in country sales, presales and central category team.
Setting ME and countries revenue and margin targets.
Setting RTM strategy mapped to Named accounts, partner led business and volume business.
Building demand for HP Blades, Matrix and cloud solutions across the region.
Deploying different sales roles based on WW guidance, focusing and developing the new Converged Infrastructure (CI) sales role and related skills and development activities for the team.
Major Achievements:
Overachieved in both revenue and margin for ME, and across the majority of countries.
Built strong and skilled sales and presales team within allocated budget.
Overachieved Y/Y growth targets.
ME was recognized as leading country across MEMA in newly launched solution (HP BladeMatrix).

2008- 2009 -Enterprise Storage and Servers (ESS) BladeSystems Business manager HP-MEMA
Regional Role to lead BladeSystems business planning and engagement across enterprise Business Units.
Develop Business plans across MEMA countries.
Plan and manage CI resources across MEMA countries.
Major Achievements:
MEMA was recognized as leading region in Interconnect technology across EMEA.
MEMA was recognized as leading region in BladeSystem matrix references (first 3 references WW).
2007- 2008- Industry Standard Servers (ISS) Business manager & Sales Lead. HP ME
Carrying ME revenue and Margin Targets across ME.
Grow ME and countries volume and value servers market share.
Building ISS countries plan including in-country resource distribution.
Developing ISS BladeSystems specialized partners.
Develop BladeSystems penetration and expansion plans across ME countries.
Major Achievements:
Sustain and grow ISS and BladeSystem Market share across ME countries.
Overachieve revenue, margin and units targets.

Netapp

Channels Development Manager ME & North Africa (MENA)

11.2006 - 07.2007

Developed and directed strategy for the launch of new multiple tiers channels strategy.
Created new revenue streams through Channels beyond existing public sector, Oil& Gas Enterprise customers.
Measured on Forecast accuracy, revenue and margin targets.
Manage the Netapp OEM relationship (IBM) and FSC.
Major Achievements:
Acquiring competitive partners across the MENA region, and designing channels and distribution landscape.

Hewlett-Packard

Enterprise Storage and servers (ESS) Sales manager - Mid market. HP ME

02.2005 - 10.2006

ESS Sales lead for non HP enterprise accounts (SME)
Revenue and margin target across business units.
Balance the revenue mix across business units.
Major Achievements:
Achieved assigned revenue and margin targets across business Units.
Built BladeBusiness demand and awareness.
Recognized as employee of the quarter (1Q05).

2003- 2005- Industry Standard servers (ISS) Sales manager HP- ME
ISS Sales Lead for Gulf & eastern Mediterranean (GEM).
Allocated revenue and margins targets.
Assigned revenue and units market share targets.
Forecast and linearity ownership and accountability.

2002- Industry Standard Servers (ISS) country sales and category manager. HP-Egypt.

Compaq

Industry Standard Servers (ISS) Country Sales & Category manager. Compaq- Egypt

12.2000 - 04.2002

Owning ISS revenue, margin targets and country plans across all Root To Markets.
Managing alliances engagements and business plans.

IBM WTC Egypt Branch

05.1996 - 12.2000

1999- 2000 - Personal Systems Group (PSG) Channels Specialist.
IBM PSG Channels landscaping.
Carrying Channels revenue Targets.
Developing PSG business plans and related targets.
1996- 1998 - Solutions Sales Specialist - IBM Networking solutions
Directing technical sales engagement with IBM Enterprise accounts mainly in public sector, banking, Oil& Gas.
Assigning and developing IBM business partners specialized in Networking solutions (NETeam Program).
Hands-on training and implementation.

Advanced Business Systems (ABS Egypt)

Sales representative

01.1995 - 04.1996

Sales representative in public sector, Oil& Gas with special focus on IBM PSG portfolio and Cabletron.

STANDARDATA Egypt

Support Engineer

09.1992 - 12.1994

PC assembly and maintenance.
Support Engineer responsible for maintenance contracts in Oil & Gas, and extended manufacturing.
Resolved problems, improved operations and provided exceptional service.
Improved operations through consistent hard work and dedication.

Skills

Summary

Overview

Work History

Chief Commercial Officer

Regional Sales Director- Lower Gulf

Country Sales Director

Hewlett- Packard/ Hewlett Packard Enterprise

Dell Systems

Cisco Systems International

Hewlett-Packard

Netapp

Hewlett-Packard

Compaq

IBM WTC Egypt Branch

Advanced Business Systems (ABS Egypt)

STANDARDATA Egypt

Education

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Timeline

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