Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Aida Rodriguez

Miami,FL

Summary

Seasoned Marketing Coordinator knowledgeable about Costumer Service. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency. Energetic Marketing offering wealth of experience in driving key marketing relationships, creating successful campaigns and collaborating with associates to meet marketing objectives. Advanced knowledge of social media algorithms, audience engagement and brand management. Innovative building client-customized marketing campaigns with statistical success and ingenuity. Detailed marketing technologist, utilizing software to drive website traffic and increase brand engagement. Creative online product promoter, developing social media content aligned with brand image and target audience. Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

28
28
years of professional experience

Work History

Membership Marketing Coordinator Supervisor

Sams Club
Miami, FL
09.1995 - 11.2021
  • Organized logistics for marketing and proposal strategy meetings.
  • Planned trade shows and vendor fairs for clients and partners to attend.
  • Authored crisp and interesting marketing copy to engage target consumers and drive sales.
  • Assisted with designing and implementing test plans to understand drivers of response and value on creative assets and campaign strategies.
  • Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery.
  • Created press releases and announcements, newsletter articles and website copy.
  • Revitalized web content and social media profiles with new and interesting content.
  • Tracked and reported on marketing campaign responses.
  • Answered general marketing department inquiries by email, phone and mail.
  • Coordinated campaign collateral across diverse business segments, product lines and markets.
  • Planned and executed internal and external marketing events.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Developed fresh, crisp content to diversify current promotional options.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
  • Maintained complete database of files, contacts and project materials.
  • Monitored and elevated data integrity within and between Salesforce, Marketo and Google Analytics.
  • Created professional business correspondence, spreadsheets and presentations.
  • Led design department of company and created marketing collateral for clients.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Sourced vendors for services such as video production and materials to complete marketing objectives.
  • Coordinated resources to craft marketing plans for product launches and events.
  • Set up, completed and tracked customer surveys for local, regional and national campaigns.
  • Managed team calendars and scheduled events for multiple staff members.

Fresh Assistant Manager

Sam's Club
Miami, FL
09.1995 - 11.2021
  • Purchased new inventory according to expected regular and holiday demand.
  • Maintained compliance with health code standards.
  • Determined and implemented appropriate productivity, quality and service goals.
  • Trained and led team of 31 department team members.
  • Completed cycle counts and monthly inventory.
  • Estimated expected changes in business operations and made proactive adjustments to employee schedules and inventory levels to address needs.
  • Trained and developed personnel to improve safety, employee relations and resolve issues.
  • Streamlined and monitored quality programs to alleviate overdue compliance activities.
  • Reviewed established policies and procedures to take on temporary leadership positions, motivate employees and facilitate smooth operations.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.
  • Launched quality assurance practices for each phase of development
  • Conducted supplier risk evaluations and assisted with regulatory inspections.
  • Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Supervised site investigations, reported issues and escalated those that required further assistance.
  • Supervised staff of 31 personnel by implementing company policies, protocols, work rules and disciplinary action.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Established team priorities, maintained schedules and monitored performance.
  • Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
  • Communicated best practices among on-site and external personnel to align efforts and goals.
  • Developed detailed plans based on broad guidance and direction.
  • Defined clear targets and objectives and communicated to other team members.

Education

Associate of Arts - Real Estate

Gold Coast
Doral, FL
12.2021

Bachelor of Arts - Legal Studies

University Havana Cuba
Ciudad De La Habana
08.1987

Skills

  • Trade Show Coordination
  • Service Promotion
  • Product and Service Specification
  • Strategic Planning and Alignment
  • Marketing Program Management
  • Training and Onboarding
  • Product Promotion
  • Relationship Building
  • Market Research Analysis
  • Performance Evaluations
  • Staff Monitoring
  • Strategic Marketing
  • Online Presence Monitoring
  • Promotional Events
  • Decision Making
  • Business Needs Analysis

Languages

English
Full Professional
Spanish
Native or Bilingual

Timeline

Membership Marketing Coordinator Supervisor

Sams Club
09.1995 - 11.2021

Fresh Assistant Manager

Sam's Club
09.1995 - 11.2021

Associate of Arts - Real Estate

Gold Coast

Bachelor of Arts - Legal Studies

University Havana Cuba

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Aida Rodriguez