Summary
Core Competencies
Skills
Work History
Education
Awards Recognition
Timeline
Generic
Aidan Bouchelle

Aidan Bouchelle

Holbrook,NY

Summary

Highly accomplished Digital Marketing Director with 15+ years of experience, including a decade in consumer electronics, now specializing in B2B services, specifically within life sciences, biotech, and biopharma. Proven leader in digital transformation, enhancing UX, and boosting conversions through data-driven strategies. I excel at developing and optimizing marketing technology ecosystems for global B2B services, with deep expertise in marketing automation, SEO, SEM, and analytics. Strong commitment to best practices and data privacy compliance (GDPR, CCPA).

Core Competencies

  • B2B Marketing Leadership & Strategy: Develops and optimizes MarTech ecosystems, aligning capabilities and technology with business goals for global B2B marketing. Orchestrated a 5-year MarTech and omnichannel strategy.
  • Demand Generation: Designs and executes omnichannel demand generation and ABM campaigns for pipeline and activation growth. Created customer journey frameworks and sophisticated lead nurturing workflows in HubSpot and Salesforce, increasing MQL conversion by 22%. Proven success in developing and executing strategies to drive pipeline and activation growth, specifically targeting high-value customer segments within B2B environments.
  • Data-Driven Analytics & Optimization: Specializes in SEO, SEM, web optimization, and UX. Leverages Google Analytics, Salesforce, Tableau, and Data Bricks for digital analytics and performance reporting. Improved conversion metrics by 15% and drove 13% new lead growth through data-driven campaigns.
  • Marketing Technology & Operations: Implements marketing automation for lead nurturing and conversion. Enhanced marketing technologies, reducing lead-to-opportunity time by 10%. Led Web CMS migration to AEM. Proficient in Marketo, HubSpot, Adobe Experience Manager (AEM), Salesforce.
  • Team Leadership: Leads high-performing global marketing teams and optimizes processes for continuous improvement. Mentored a 3-per

Skills

  • Marketing Automation Platforms: Marketo, HubSpot
  • CRM: Salesforce, HubSpot
  • Web Content Management Systems (CMS): Adobe Experience Manager (AEM), MoveableType, WordPress
  • Digital Analytics Tools: Google Analytics, Tableau, Business Objects
  • SEO/SEM Tools: SEMrush, Ahrefs, Google Ads
  • Data Privacy: GDPR, CCPA principles and implementation
  • Project Management: Jira, MS Projects
  • Microsoft Office Suite

Work History

Associate Director, Digital Experience

Taconic Biosciences
06.2022 - 06.2025
  • Orchestrated a 5-year MarTech and omnichannel strategy, aligning capabilities and technology with business goals for Global Marketing in life sciences B2B.
  • Spearheaded data-driven digital marketing campaigns that improved conversion metrics by 15% and drove 13% new lead growth.
  • Collaborated with sales teams to identify key account segments and developed tailored ABM campaigns, contributing to new lead growth and improved conversion metrics.
  • Led and mentored a high-performing 3-person digital experience team, improving web request turnaround time by 28%.
  • Designed and implemented 15+ sophisticated lead nurturing workflows in HubSpot and Salesforce, resulting in a 22% increase in MQL conversion.
  • Developed comprehensive customer journey frameworks to enhance UX and optimize conversion rates.
  • Led a Web CMS migration from MoveableType to AEM.

Associate Director, Marketing Operations

Taconic Biosciences
04.2021 - 06.2022
  • Developed robust metrics and measurement frameworks to track and improve marketing effectiveness.
  • Managed paid social media campaigns (LinkedIn, Facebook), achieving a 25% improvement in ROI through A/B testing.
  • Designed and executed a comprehensive A/B testing program across digital channels, leading to an 18% improvement in landing page conversion and a 28% increase in email open rates.
  • Enhanced marketing technologies to streamline lead management, reducing lead-to-opportunity time by 10%.

Marketing Advisor

Canon USA
03.2020 - 04.2021
  • Led cross-functional teams to execute high-performing marketing initiatives, leveraging data analytics to optimize channel performance and drive ROI.
  • Developed and executed email strategies resulting in a 10% Q4 sales increase.
  • Created omnichannel marketing assets that enhanced brand visibility, implemented MarTech and data governance frameworks, and conducted competitive audits for differentiation.

Sr. Marketing Strategist

Canon USA
03.2019 - 03.2020
  • Created optimization strategies based on web and social media analytics, driving commerce growth through the establishment of standardized KPI tracking processes and performance benchmarks.

SR. Analyst Web & Social Media

Canon USA
07.2016 - 02.2019
  • Leveraged web and social media analytics, including in-depth engagement metric analysis and multi-touch attribution modeling, to create optimization strategies that drove commerce growth, improved user experience by 32%, and informed optimal marketing budget allocation based on competitive insights.

Analyst Web & Social Media

Canon USA
03.2014 - 06.2016
  • Provided data-driven insights and collaborated on conversion strategies to optimize site traffic, social performance, and drive product/service improvements based on customer needs and feedback, while consistently generating detailed reports with recommendations.

Education

MBA - Information Systems

New York Institute of Technology
Old Westbury, NY

Bachelor of Science - Management

Keuka College
Keuka Park, NY

Awards Recognition

  • Marketing Award, Taconic, 2022
  • President's Award, Canon USA, 2018

Timeline

Associate Director, Digital Experience

Taconic Biosciences
06.2022 - 06.2025

Associate Director, Marketing Operations

Taconic Biosciences
04.2021 - 06.2022

Marketing Advisor

Canon USA
03.2020 - 04.2021

Sr. Marketing Strategist

Canon USA
03.2019 - 03.2020

SR. Analyst Web & Social Media

Canon USA
07.2016 - 02.2019

Analyst Web & Social Media

Canon USA
03.2014 - 06.2016

MBA - Information Systems

New York Institute of Technology

Bachelor of Science - Management

Keuka College

Similar Profiles

CREATE PROFILE
Aidan Bouchelle