Aidan Byrne
Swartz Creek,MI
Summary
Professional Summary
Versatile marketer and sales professional with a proven track record in lead generation, deal-closing, and building systems that drive growth. Skilled across digital marketing, B2B sales, and CRM automation, with hands-on experience spanning construction, real estate, and automotive industries. Adaptable, execution-focused, and driven by results.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Schlicht Ponds
07.2024 - Current
- Serving as the sole marketing professional, responsible for translating leadership vision into campaigns, analyzing cross-channel performance, and reporting on KPIs.
- Directed end-to-end digital marketing strategy and multi-channel execution (Meta Ads, Google Ads, SMS, Email), managing a $5,000 - $15,000 monthly budget.
- Generated over 2,200 qualified leads (primarily Facebook Ads at ~$18 CPL), achieving a 7.7% lead-to-paid-consultation ($250) conversion rate following CRM implementation.
- Recommended and implemented key marketing technologies to digitize and automate workflows: built a Monday.com CRM replacing paper processes and utilized Zapier to automate lead imports.
- Led the development and launch of a new company WordPress website, implementing on-page SEO best practices and consolidating web properties via 301 redirects to enhance brand consistency, organic visibility, and user experience (UX).
- Supported the sales funnel by qualifying inbound leads via phone and conducting initial on-site customer consultations.
Website Designer and Digital Marketer
ExecuLevel Search Consultants
09.2023 - 02.2024
- Company Overview: Website: execulevel.com
- Selected by owner to build and design website (execulevel.com), testing functionality, drive traffic, and maintain website
- Website: execulevel.com
B2B Sales and Driver
Apex Asphalt
10.2022 - 10.2023
- Closed multiple B2B deals, largest single sale was worth $45,000.00
- Cold called businesses via phone and face to face, then followed up methodically
- Utilized digital marketing strategies to increase impact
- Operate dump truck and various machinery
- Role was seasonal
Seasonal Dump Truck Driver
Bowen Paving
04.2022 - 10.2022
- Drove dump trucks, hauled trailers, operated various equipment, and perform general labor as needed to get projects completed in a timely fashion
Oil and Tire Technician
Randy Wise Buick GMC
02.2021 - 10.2021
- Independently performed oil and tire changes, tire repairs, rotate and balance, air filter replacements, diagnostics and inspection, sensor resets, etc.
- Left this role to attend truck driving training
B2B Sales Representative
Wayne Marketing Enterprises
02.2020 - 12.2020
- Company Overview: a certified AT&T Sales Partner
- B2B sales of AT&T internet to small businesses in a designated territory (commission only, 1099)
- Met sales goals by diligently following up on leads and asking for the sale
- Identified new opportunities for business growth through market analysis
- Team laid off due to Covid
- A certified AT&T Sales Partner
Real Estate Agent (sales)
Weichert Realtors, Grant Hamady Real Estate
11.2019 - 02.2020
- Closed first deal within 30 days
- Cold called potential clients via phone, and followed up with warm friendly voicemails and emails
- Developed excellent communication while providing advice and guidance on property-related matters
- Left to pursue a role with more consistent income
Customer Service and Delivery Driver
Pesto's
09.2017 - 11.2019
- Developed strong relationships with customers by providing friendly service and responding to inquiries promptly
- Delivering food within specified time frames, adhering to best hygienic practices
- Dishwashing and general labor as needed
Skills
- Digital Marketing & Lead Generation (Meta Ads, Google Ads, SMS, Email)
- CRM & Automation (Mondaycom, Zapier)
- Website Design & SEO (WordPress, on-page SEO, UX)
- Sales & Negotiation (Closed $45K deals, cold calling, prospecting)
- Campaign Analytics & KPI Reporting
- Relationship Management
- Cross-Industry Experience (Construction, Real Estate, Automotive)
Timeline
Digital Marketing Manager
Schlicht Ponds
07.2024 - Current
Website Designer and Digital Marketer
ExecuLevel Search Consultants
09.2023 - 02.2024
B2B Sales and Driver
Apex Asphalt
10.2022 - 10.2023
Seasonal Dump Truck Driver
Bowen Paving
04.2022 - 10.2022
Oil and Tire Technician
Randy Wise Buick GMC
02.2021 - 10.2021
B2B Sales Representative
Wayne Marketing Enterprises
02.2020 - 12.2020
Real Estate Agent (sales)
Weichert Realtors, Grant Hamady Real Estate
11.2019 - 02.2020
Customer Service and Delivery Driver
Pesto's
09.2017 - 11.2019
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