Aidan Gomez
Los Angeles,CA
Summary
I am a driven media solutions professional with a strong background in strategic marketing analysis, client success, and business development. Passionate about using data to tell compelling stories, I help clients uncover growth opportunities and tailor strategies that drive results. With a knack for cross-functional collaboration, I thrive in dynamic environments, working closely with teams to execute impactful projects. My ability to analyze market trends, build lasting relationships, and develop innovative marketing solutions positions me to excel in fostering client success and driving business growth
Overview
6
6
years of professional experience
1
1
Certification
Work History
Growth Strategy Analyst
Televisa Univision
02.2024 - Current
- Strategic Marketing Analysis: Conducted in-depth research on industries, companies, and market trends to identify growth opportunities and inform strategic planning.
- Client Success and Relationship Management: Lead communication efforts, establish processes, and define metrics to ensure client satisfaction and success.
- Data-Driven Marketing: Analyze performance data across various media platforms to identify trends and develop tailored marketing strategies, including media plans and creative recommendations.
- Business Development: Conduct market research to identify new business opportunities and develop compelling presentations and pitches for prospective clients.
- Cross-Functional Collaboration: Work closely with marketing, planning, content, and other teams to ensure effective collaboration and project execution.
Sales Coordinator
TelevisaUnivision
01.2021 - 02.2024
- Supported 3 Vice Presidents of Business Development to drive revenue from major advertisers, including Google, Meta, Amazon, Apple, and many more.
- Created persuasive presentations using consumer insights, custom research from NPD Retail and Media Predict, and strategic initiatives to increase revenue for Fortune 500 clients.
- Analyzed client trends and media spend across all channels using tools like Nielsen Ad Intel, Vivix Media, EDO, SMI Lake 5, and Pathmatics.
- Conducted competitive research to uncover media spending patterns across categories and brands.
- Collaborated with cross-functional teams to tailor business proposals for client meetings.
- Managed client profiles, sales databases, and distribution lists via Salesforce.
Salesperson
Nordstrom
01.2019 - 01.2021
- Worked to build relationships with customers and built potential for additional sales
- Engaged customers in social conversations to create pleasant and easy shopping experience
- Increased sales and customer satisfaction through personalized servicing.
Education
B.S. - Business Administration/Marketing
California State University, Los Angeles
12.2020
Skills
- Fluent Spanish
- Product Knowledge
- Contact Management Systems
- Cross-Selling Products and Services
- Can-Do Attitude
- Time Management
- Communication Skills
- Microsoft Office
- Analytical Skills
Certification
Digital Media Sales Certification Prep Course, IAB
Foundations of Digital Marketing, Google
Timeline
Growth Strategy Analyst
Televisa Univision
02.2024 - Current
Sales Coordinator
TelevisaUnivision
01.2021 - 02.2024
Salesperson
Nordstrom
01.2019 - 01.2021
B.S. - Business Administration/Marketing
California State University, Los Angeles
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