Aidan Leonard
Walnut Creek
Summary
Marketing Operations Manager with lifecycle marketing expertise and manager-level scope, driven to contribute by equipping teams with lifecycle systems that accelerate engagement and revenue growth. Known for simplifying complex CRMs, workflows, and campaign processes, and built to make sense of chaos by turning scattered data into clear, actionable insights. Experienced in lifecycle automation, behavioral segmentation, and performance reporting, I specialize in giving marketing and sales teams the clarity they need to drive conversions with confidence. Designed and led full-funnel scoring, segmentation, and lifecycle campaigns at WHY Institute that lifted lifecycle email revenue 40%+ and improved click-through rates 215%.
Overview
7
7
years of professional experience
4
4
Certification
Work History
Marketing Operations Manager
WHY Institute
01.2023 - Current
- Built 20+ automated lifecycle campaigns (onboarding, reactivation, post-purchase) that drove 40%+ revenue lift from lifecycle email and boosted repeat purchases +30%.
- Designed a behavioral lead scoring and segmentation system using 12 engagement metrics and source weighting, surfacing 15% new upsell opportunities and improving MQL→SQL conversion +28%.
- Partnered cross-functionally with Sales, CS, and Design to align campaign strategies to business objectives, reducing sales response times from 24h to 2h via automated task + Slack alert workflows.
- Introduced structured A/B testing and dynamic content logic, raising campaign CTOR from 4.4% to 14.0% (+215%).
- Implemented EOS-aligned reporting cadence and real-time performance dashboards, cutting reporting time from 8 hours to 15 minutes and enabling proactive pivots.
- Managed $150K+ annual conference, leading integrated campaign execution and operations that delivered record attendance and revenue.
- Brought podcast production in-house, saving $18K annually and doubling organic reach through faster guest cross-promotion kits.
Marketing Operations Specialist
WHY Institute
01.2022 - 01.2023
- Developed HubSpot campaign performance dashboards consolidating email, social, and web data, improving visibility and fueling faster experimentation cycles.
- Rebuilt nurture sequencing and designed automated webinar funnels that increased registrations +20%, attendance 60%, and conversions 2–5%.
- Created lifecycle-triggered task + alert automations, reducing sales response times from 24h to 2h and improving follow-up velocity.
- Standardized list targeting and suppression logic, cutting list prep time 75% and reducing spam complaints 97%.
- Directed new product launch lifecycle campaigns that generated ~200 sales from zero baseline organically.
Social Media Manager & Marketing Coordinator
Brindle Digital Marketing
01.2019 - 01.2021
- Built monthly promotional and Black Friday ad-hoc campaigns in Mailchimp for MaxeyLash, driving 2.5× Black Friday revenue, +30% open rates, and +20% repeat purchases.
- Grew MaxeyLash’s annual campaign revenue ~20% YoY through coordinated email, social, and creative strategy.
- Increased client social engagement +30% YoY and managed analytics/reporting across ~10 SMB accounts.
Education
B.A. - Journalism & Media Communication
Colorado State University
Fort Collins, CO12-2017
Skills
- Lifecycle Campaign Management (Email, Drips, Win-Back, Post-Purchase)
- CRM Administration (HubSpot, GoHighLevel, Mailchimp)
- Behavioral Lead Scoring & Segmentation
- A/B Testing & Experimentation Frameworks
- Marketing Automation & Integrations (Zapier, Slack)
- Performance Analytics (Dashboards, Funnel Reporting, GA4)
- Cross-Functional Collaboration (Sales, CS, Product, Design, Analytics)
- Project Management (ClickUp – Verified Power User)
Certification
- Google Analytics Certified (incl. GA4)
- DigitalMarketer Email Marketing Mastery
- DigitalMarketer Conversion Funnel Mastery
- DigitalMarketer Copywriting Mastery
- DigitalMarketer AI-Powered Marketer Bootcamp
- ClickUp Verified Power User
- AI Prime Elite Mastermind Group
Timeline
Marketing Operations Manager
WHY Institute
01.2023 - Current
Marketing Operations Specialist
WHY Institute
01.2022 - 01.2023
Social Media Manager & Marketing Coordinator
Brindle Digital Marketing
01.2019 - 01.2021
B.A. - Journalism & Media Communication
Colorado State University
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