Aidann Gruwell
Los Angeles,CA
Summary
A 2nd-Year Music Industry Major at UCLA with skills in music technology, innovation, and entrepreneurship seeking hands-on experience at labels, management and publishing companies, and in the studio.
Overview
5
5
years of professional experience
Work History
Co-Founder and Head of Public Relations
Syryn Records
06.2020 - 11.2022
- Helped start a record label and signed six young female artists; Developed a website and distribution strategy for their songs; Led public relations and secured radio play and interviews for our artists; One of our artists, Jazara, reached the number one spot on the Radio Disney chart with her song 'Friends.' Featured on 1st compilation album under music project 'gruel' www.syrynrecords.com
Artist Development Team Member
Hana Tabbara
Los Angeles, California
04.2024 - Current
- Edit photo and video content for Pop-R&B artist Hana Tabbara.
- Successfully pitched her to Sony Label InRage Entertainment
- Write Press Releases for singles
- Create Pinterest boards to plan shoots and wardrobe
- currently co-writing material with her in the studio while overseeing the production process with Automatic.
Music Director
Cadenza A Cappella
UCLA
06.2024 - Current
- Female/Non-Binary A-Cappella Group; Lead Practices; Select Repertoire; Oversee arrangements, Book performances; Create Arrangements; Soprano 2; Performances at Acappallooza USC, Love Sucks Caltech, LA A-Cappella Festival, Third Thursdays UCLA, Royce Hall for 100th Anniversary of College of Letters & Sciences; Arranger of Lost Track by Haim; Soloist for 'Nude' by Radiohead in 2024-2025 catalog;
- Https://uclacadenza.weebly.com/
Vocalist and Guitarist
SF Rock Project House Band, Amp'd!, Various Bands
09.2019 - Current
- Performed Session Guitar + Vocals for Dani & the Blue Moon, Gertrude, Sister Ghost, and in my punk band Cutter at Silverlake Lounge, Adults Only, Meowmeowz!, Redwood Bar, etc...
- Member of House Band 2019-2023, SF Rock Project's elite performance group; Performed at weekly gigs with a repertoire of over 50 songs
- Www.rockprojectsf.org/houseband Performed at Rickshaw stop with Angelo Moore of Fishbone in September 2022.
- Has done session vocals for a local youtube kids company 'Amp'd! Songs to Rock Childhood' ran by bay area tech employees who are still heavily involved with music on the side.
Guitar Instructor; Night Counselor & Live Sound
Amplify
06.2023 - 08.2024
- Was in charge of setting up & mixing for camp band showcases, open mic nights, guest artist performances, etc… in outdoor & indoor venues; booked weekly guest artists from the camp's network list; Guitar instructor in summer 2024; Did private and group guitar lessons, band coaching; Served at Leader in Training prior in summer 2021 & 2022.
Extern
Ubisoft
05.2021 - 05.2021
- Completed an externship at Ubisoft shadowing the team that creates and markets Rocksmith, a video game that teaches people to play guitar; Assisted with a video shoot for a commercial; Transcribed music into the Rocksmith method.
Education
Music Industry B.A. - Pursuing Music Industry B.A.
UCLA, Herb Alpert School of Music
06-2027
French Baccalaureate W/ Specialties in Math & Computer Science -
Lycée Français De San Francisco
06.2023
Tisch Summer High School Program -
NYU Tisch, Clive Davis Institute of Recorded Music
08-2022
5 Week Aspire Program, Rock/Pop Vocals -
Berklee College of Music
08-2021
Skills
- Vocals
- Songwriting
- Guitar
- Coding (html, c, python, javascript)
- DAWs (Ableton Logic)
- Artist Management
- Transcription
- Adobe Products (Premier, Photoshop, Lightroom, etc)
- Live Sound
Affiliations
-Songwriting- Have taken classes at Berklee and NYU in songwriting; have co-written in studio with artists; Bi-weekly performances for solo written work at open mics and solo sets around Bay Area and LA; Member of Originals 2019-2023, SF Rock Project's songwriting ensemble.
-National Association of Teachers of Singing, 2021 California Bay Area Competition –
Earned second place in High School Contemporary Music
“Kids and Tech: Innovative Teaching in the Connected Era,” participated in a panel discussion with Ge Wang (Stanford University professor and founder of Smule) and Pasquel Joguet (co-founder of Jazzmutant and creator of the Lemur Input Device and Joué). Performed a song using a Joué, a new electronic instrument.
“Women in Music: Women in Production Workshop & Panel @ UCLA,” Performed at event hosted by the UCLA Women in Music chapter, featuring speakers Cookie Marenco & Esthy
In my spare time, I enjoy coding on Cargo, DJing, baking elaborate birthday cakes for my friends, hiking, skiing, and transcribing over 200 songs on Ultimate Guitar (user:aogruwell) and Musescore (user:aidagru).
Timeline
Music Director
Cadenza A Cappella
06.2024 - Current
Artist Development Team Member
Hana Tabbara
04.2024 - Current
Guitar Instructor; Night Counselor & Live Sound
Amplify
06.2023 - 08.2024
Extern
Ubisoft
05.2021 - 05.2021
Co-Founder and Head of Public Relations
Syryn Records
06.2020 - 11.2022
Vocalist and Guitarist
SF Rock Project House Band, Amp'd!, Various Bands
09.2019 - Current
Music Industry B.A. - Pursuing Music Industry B.A.
UCLA, Herb Alpert School of Music
French Baccalaureate W/ Specialties in Math & Computer Science -
Lycée Français De San Francisco
Tisch Summer High School Program -
NYU Tisch, Clive Davis Institute of Recorded Music
5 Week Aspire Program, Rock/Pop Vocals -
Berklee College of Music
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