AIDEN PACHECO
Columbia,US
Summary
I am an enthusiastic and motivated individual seeking a marketing position where I can leverage my strong creative skills and engaging personality. Always striving to expand my knowledge, I am committed to continuous learning and self-improvement. My open-minded approach allows me to adapt to various situations and challenges, while my self-motivation drives me to achieve and exceed targets and goals. I am eager to contribute to a dynamic team and grow within a company that values innovation and customer satisfaction. Innovative professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with customers and increasing conversions.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Social Media Marketer
Noochies Cultivated Pet Food
07.2024 - Current
- Responsible for creating unique and eye appealing Instagram posts to generate customer response and activity
- Contacted individuals for partnership programs to generate sales based on the users niche and follower count
- Utilized Microsoft Excel to create organized lists of influencers contacted along with content they've published
- Handle shipping of product to individuals along with keeping them up to date on the status of the shipment
- Assured customer satisfaction with close communication and quick response times on inquiries.
Manager
Columbia Package Store
06.2014 - Current
- Responsible for overseeing daily operations of the liquor store, including inventory management, sales, and customer service
- Managed a team of 6 employees, including hiring, training, and scheduling to ensure efficient store operations
- Maintained compliance with federal, state, and local regulations regarding alcohol sales and safety protocols
- Implemented effective merchandising strategies to enhance product visibility and drive sales
- Monitored inventory levels and ordering to ensure optimal stock levels and minimize shortages or excess inventory
- Cultivated strong relationships with vendors and distributors to negotiate favorable pricing and promotions
- Conducted regular audits to ensure accuracy in pricing, inventory, and cash handling procedures
- Collaborated with marketing teams to plan and execute promotional events and campaigns to drive foot traffic and sales.
Business Owner
University_Solez
01.2020 - Current
- Founded and grew an online sneaker resale business, achieving consistent monthly sales growth and a robust customer base
- Sourced limited-edition and high-demand sneakers through strategic buying, maintaining a competitive edge in the market
- Utilized various online platforms and social media to market products, reaching a diverse and extensive customer demographic
- Developed an e-commerce website and optimized online sales channels to enhance user experience and streamline transaction processes
- Managed inventory with precision, employing data analytics to forecast demand and adjust purchasing accordingly
- Created engaging content, including product descriptions and promotional material, to enhance visibility and appeal to target audiences
- Established customer service protocols to handle inquiries, complaints, and returns, ensuring a high level of customer satisfaction
- Analyzed sales data and market trends to continuously refine strategies and maintain a competitive advantage in the market.
Mental Health Worker
Natchaug Hospital
07.2021 - 07.2022
- Ensured the safety and well-being of both residents and staff at Journey House
- Adhered to a shift schedule, monitoring residents' punctuality for events and activities
- Actively engaged with residents, fostering a secure and comfortable environment at Journey House
- Accurately documented residents' locations and daily behaviors, maintaining organized records
- Diligently adhered to strict HIPAA guidelines and protocols.
Education
Masters in business administration -
UConn School of Business
Storrs, Connecticut07.2024
Masters in business administration -
Central Connecticut State University
New Britain, Connecticut01.2024
Bachelors in criminal justice -
Eastern Connecticut State University
Willimantic, Connecticut01.2019
Criminal Justice -
Manchester Community College
Manchester, Connecticut01.2016
Skills
- Paid Advertising
- Social Media Strategy
- Conversion Optimization
- SEO knowledge
- Social Media and Promotions
- Influencer Marketing
- E-commerce Integration
- HTML and CSS Skills
- Google Analytics
- Marketing Analytics
- Google Analytics understanding
- Social Media Marketing
Certification
Foundations of Digital Marketing and E-Commerce, Attract and Engage Customers with Digital Marketing, From Likes to Leads: Interact with Customers Online, Think Outside the Inbox: Email Marketing, Assess for Success: Marketing Analytics and Measurement, Satisfaction Guaranteed: Develop Customer Loyalty Online
Timeline
Social Media Marketer
Noochies Cultivated Pet Food
07.2024 - Current
Mental Health Worker
Natchaug Hospital
07.2021 - 07.2022
Business Owner
University_Solez
01.2020 - Current
Manager
Columbia Package Store
06.2014 - Current
Masters in business administration -
UConn School of Business
Masters in business administration -
Central Connecticut State University
Bachelors in criminal justice -
Eastern Connecticut State University
Criminal Justice -
Manchester Community College