Aiesha McCastle
PA
Summary
Energetic, innovative and results-oriented brand representative with 10 years of experience. Dedicated and reliable worker with a fantastic eye for detail and selling products effectively. Excellent organization, communication, and relationship building skills. Articulate and friendly, with a professional demeanor.
Overview
10
10
years of professional experience
Work History
Graphic Designer
Illustrative Assets.Co
09.2019 - Current
- Developed creative design for print materials, social media content, websites, advertisement, and informational purposes.
- Prepared brand packaging for point of sale displays, promotional materials and product packaging.
- Met with clients to present mockup and collect information for adjustments and final touches from concept to completion.
- Fostered relationships with retail clients through affective communication, negotiation and collaboration
Assistant Manager
EXPRESS
01.2023 - 09.2023
- Creating memorable experiences for customers by applying and embodying a hospitality mindset and delivering a personalized approach to styling that helps to fulfill the Express brand purpose: We Create Confidence. We Inspire Self-Expression.
- Placed special orders or called other stores to find desired items.
- Maintained store to exacting visual standards by building attractive displays and merchandising products.
- Collaborated with store manager to develop strategies for achieving sales and profit goals.
- Mentored staff to enhance skills and achieve daily targets, using hands-on and motivational leadership.
Visual Merchandiser
Forever 21
12.2021 - 01.2023
- Followed prepared sketches and planograms to arrange consistent shelves, racks and bins across various locations.
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
- Maximized sales and visual impact through optimal arrangement of tables, fixtures and mannequins.
Medical Assistant
North American Spine and Pain Therapy
05.2022 - 09.2022
- Assisted with routine checks and diagnostic testing by collecting and processing specimens.
- Directed patients to exam rooms, fielded questions and prepared for physician examinations.
- Arranged procedures, confirming times with patients and preparing admission and consent forms.
- Obtained pre- and post-treatment vital signs and weight
Executive Creative Director
The Fine And Fly Company
09.2019 - 12.2021
- Designed work that strongly communicated brand narrative, goals and concepts.
- Responsible for connecting creative leads and conducting close collaborations with designers, copywriters, sales personnel and my personal marketing team to produce creative content for the products and services being sold.
- In charge of heading advertising strategies, as the creative director I supervise team members and oversee projects, events and product launches.
- Established and maintained advantageous working relationships through company visions with collaborative engagement techniques and strategic leadership.
Store Manager
LensCrafters
02.2019 - 10.2021
- Attracting and greeting customers, demonstrating products, and providing assistance in Lens and frame selection
- As an optician, I utilize clinical and product knowledge by assisting patients in deciding on properly fitted contact lenses and eyeglass frames to purchase after obtaining a prescription from optometrists and ophthalmologists.
- As a medical office assistant, I perform optical pre-examination, accounting, billing, charting, medical transcription, patient scheduling, and filing insurance claims.
- As a lab technician assistant, I check in received orders from outside processing laboratory that has cut, polished, and grinded lenses for prescription glasses, by using laboratory tools to determine prescription and alignment accuracy.
- Responsible for operation, cleaning, and maintenance of laboratory and office tools and equipment, dispensing finished glasses, adjust and fit eye wear.
- Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
- Inventory management through cycle counts, audits and, shrinkage control.
Sales Representative
Verizon
04.2020 - 10.2020
- Generating sales by applying personal knowledge in expressing passion for cutting edge technology, and demonstrating service skills to provide solutions which helps to simplify and organize their lives.
- Creating personal connections to make tech look simple.
- Excelling in a team-based environment.
Dietary Aide
Harborview Rehabilitation Care Center
05.2020 - 07.2020
- Responsible for the preparation and handling of food created by the head chefs, serving meals to patients and residents , stocking inventory, recording and labeling meals served, monitoring food temperatures and sanitation, cleaning the kitchen, cutlery, and equipment.
Jewelry/Watches Consultant
Bloomingdale's
06.2018 - 01.2019
- Job duties center on assisting customers, exhibiting exceptional client service, comfortably rotating positions in store, keeping the offering floor loaded with stock and prepared for deal occasions.
- Replenishing and arranging jewelry cases, maintaining attractive selling floor, encouraging sales with promotions
- Making sure personal sales targets are met, building clientele, including interaction with displaying items, advising customers on their purchases, recommending and highlighting merchandise.
Lead Lingerie Specialist
Primark
05.2017 - 09.2017
- Rotating positions in store, and keeping the sales floor loaded with intimate stock and attractive shelving.
- Working money registers, assisting customers to their needs and wants, ensuring a smooth sale process and process de transactions, End noting inquiries regarding organization arrangements, stock, and administrations.
Shoes Sales Associate
J.C. Penney
07.2014 - 05.2016
- Demonstrating outstanding customer service and selling skills, keeping the selling floor stocked with merchandise and ready for sales events.
- Operating cash registers, assisting customers with sales, and answering questions about company policies, merchandise, and services.
- Greeting customers, identifying their needs, making suggestions, keeping records, stocking shelves, preventing theft, operating cash registers, and keeping the premises clean.
Education
Associate of Arts - Advertising
Academy of Art University
San Francisco, CA05.2025
FIT Fashion Styling Foundations Certificate - Fashion Styling
Fashion Institute of Technology
New York, NY12.2023
Certificate of Completion - Screen Writing
New York Film Academy, New York
New York, NY01.2022
Some College (No Degree) - Biology Pre-Medicine
Kutztown University of Pennsylvania
Kutztown, PA08.2020
High School Diploma -
Abington Senior High School
Abington, PA05.2016
Skills
- Effective Time Management
- Leadership and Teamwork
- Interpersonal Skills
- Ability to Work Under Pressure
- Critical thinking/problem solving
- Microsoft Office
- Attention to Detail
- Adobe Creative Suite
- Creativity
- Adaptability
- Customer Service
- Fast Learner
- Communication
- Advertising
- Brand Styling/ Monitoring
- Production Standards
- Client Relations
- Multitasking and Organization
Accomplishments
- Promoted from Stylist to Assistant Manager in leading retail brand, in less than 3-months.
- Recognized as having the Master Boot Record (MBR) of my assigned region for outstanding performance and team contributions. Exceeded sales goals by 90%
- Won numerous races for credit card sign ups.
- Received many achievement certificates for excellent customer service.
Affiliations
- Member, Alumni Association
Timeline
Assistant Manager
EXPRESS
01.2023 - 09.2023
Medical Assistant
North American Spine and Pain Therapy
05.2022 - 09.2022
Visual Merchandiser
Forever 21
12.2021 - 01.2023
Dietary Aide
Harborview Rehabilitation Care Center
05.2020 - 07.2020
Sales Representative
Verizon
04.2020 - 10.2020
Graphic Designer
Illustrative Assets.Co
09.2019 - Current
Executive Creative Director
The Fine And Fly Company
09.2019 - 12.2021
Store Manager
LensCrafters
02.2019 - 10.2021
Jewelry/Watches Consultant
Bloomingdale's
06.2018 - 01.2019
Lead Lingerie Specialist
Primark
05.2017 - 09.2017
Shoes Sales Associate
J.C. Penney
07.2014 - 05.2016
FIT Fashion Styling Foundations Certificate - Fashion Styling
Fashion Institute of Technology
Certificate of Completion - Screen Writing
New York Film Academy, New York
Some College (No Degree) - Biology Pre-Medicine
Kutztown University of Pennsylvania
High School Diploma -
Abington Senior High School
Associate of Arts - Advertising
Academy of Art University
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