Aiko Abdivalieva
Chicago,IL
Summary
Results-driven Consumer Insights Analyst with 6+ years of experience delivering data-informed strategies across the entertainment industry and private sector. Expertise in statistics, machine learning, text analytics, market research, and customer segmentation to uncover actionable insights that drive revenue growth, audience expansion, and retention. Proven ability to translate complex qualitative and quantitative data into executive-ready recommendations that influence strategy, product, and monetization decisions.
Overview
7
7
years of professional experience
Work History
Research Assistant
American University
08.2024 - 12.2025
- Transformed 6,500+ raw political market datasets into structured, analysis-ready time series, improving forecasting accuracy by 25%.
- Developed automated R pipelines to monitor probability sequences and validate model performance, reducing manual processing time by 40%.
- Led a 7-member team, developed a data-driven strategy for 'x' concert using predictive modeling and trend analysis, optimizing ROI and attendance.
Consumer Insights Specialist
Sony Interactive Entertainment
12.2022 - 10.2024
- Analyzed 7+ years of consumer engagement data using text analytics, statistical analysis, and predictive modeling to forecast user behavior and reactions, informing strategic content, product, and monetization decisions.
- Designed and executed primary market research (email surveys, phone and in-person interviews, and on-site observation), uncovering behavioral and economic drivers that informed revenue growth and retention strategies.
- Identified high-value customer segments by analyzing spending patterns, engagement frequency, and economic indicators, enabling targeted recommendations to optimize monetization.
- Discovered unmet consumer needs and market gaps through qualitative and quantitative analysis; proposed a new target audience segment with strong revenue potential based on observed demand signals.
- Translated complex analytical findings into executive-ready insights, supporting leadership decisions on process improvements, audience strategy, and income generation.
Data Analyst II
Soda Pop Miniatures
10.2019 - 02.2023
- Integrated 7 cross-functional datasets to support analytics for $1.9M+ crowdfunding campaigns, enhancing operational efficiency and forecasting accuracy.
- Applied text mining and sentiment analysis on customer comments, identifying trends that increased user satisfaction by 20%.
- Built predictive models in R to segment customers and forecast demand, driving a 15% increase in repeat business.
Web Analytics Consultant
Liya International LLC
11.2018 - 09.2020
- Analyzed marketing data for 10,000+ users using Excel, Power BI, and SQL, delivering actionable insights that improved conversion rates by 18%.
Education
Master of Science - Business Analytics and AI
American University, Kogod School of Business
Washington, DC12.2025
BBA - Data Analytics
Woosong University, Solbridge International School of Business
Daejeon, South Korea08.2024
Skills
- Python, R, SQL, Tableau
- Machine learning applications
- Forecasting
- Data mining
- Exploratory data analysis
- Consumer behavior analysis
- Data wrangling
- Data visualization
- Data storytelling
- Presentation
Timeline
Research Assistant
American University
08.2024 - 12.2025
Consumer Insights Specialist
Sony Interactive Entertainment
12.2022 - 10.2024
Data Analyst II
Soda Pop Miniatures
10.2019 - 02.2023
Web Analytics Consultant
Liya International LLC
11.2018 - 09.2020
Master of Science - Business Analytics and AI
American University, Kogod School of Business
BBA - Data Analytics
Woosong University, Solbridge International School of Business