Hi, I’m
Aileen Billdt
Livermore,CA
Summary
Motivated, creative and dynamic professional with 20 + years of progressive experience in complex customer service, marketing, sales and operational environments. I have proven successes by being adaptive to diverse business surroundings. I strive to maintain superior relationships with all levels of customers; vendors, clients, and employees, to foresee and prevent customer or operational problems and to utilize practical and sound judgment. Ability to successfully lead and multi-task in a very fast paced, high-growth, deadline driven atmosphere.
Overview
26
years of professional experience
Work History
Self Employed
Independent Event Planner
01.2016 - Current
Job overview
- Evaluated and selected service providers and vendors according to customer requirements.
- Streamlined event coordination through efficient communication with vendors and clients.
- Achieved successful event outcomes by closely monitoring budgets and timelines.
- Coordinated schedules and timelines for events.
- Arranged availability of audio-visual equipment, transportation and displays for various types of events.
- Enhanced client satisfaction by meticulously planning and executing memorable events.
- Brainstormed and implemented creative event concepts and themes.
- Managed contracts, negotiations, and logistics for seamless events resulting in repeat business.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Monitored and controlled event expenditures to meet budgets.
- Coordinated florists, photographers, and musicians for events.
- Analyzed event costs to identify areas of improvement and cost savings.
- Assisted clients in achieving their desired event objectives through thorough research, planning, and execution strategies.
- Consulted with customers to determine objectives and requirements for events.
- Maintained high standards of professionalism while addressing challenges or issues that arose during events'' preparation or execution phase.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Developed creative themes for events and created related activities to engage attendees.
- Delivered exceptional customer service, forging strong relationships with clients for future collaboration opportunities.
- Managed event logistics and operations.
- Established positive working relationships with a diverse network of local vendors to provide cost-effective products/services for various events.
- Inspected event facilities to confirm conformance to customer requirements.
- Proved successful working within tight deadlines and a fast-paced environment.
- Self-motivated, with a strong sense of personal responsibility.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Self Employed
Independent Marketing Consultant
01.2011 - 01.2016
Job overview
- Responsible for generating content and monitoring feedback on social networking pages, such as Facebook, Instagram and X ( Facebook ormally Twitter) using Hootsuite
- Research, propose, and execute online advertising campaigns, including Facebook ads and contests
- Design logos, marketing collateral, branding and event and promotional materials
- Creative visionary for special events and fundraisers including conception, design and final execution.
ADESA Corporation
Western Regional Marketing Manager
12.2007 - 03.2010
Job overview
- Hired, trained and managed a team of 14 remote marketing specialists throughout the U.S
- Co-developed with our corporate marketing team the rebranding and restructuring of the marketing departments across 50+ auctions throughout the U.S
- Streamlined operations and standardized marketing strategies
- Effectively communicated and worked directly with the General Managers of each of the auctions within my region and commercial accounts to create strategic marketing plans and campaigns based on their demands in the marketplace.
- Increased brand awareness by developing and executing regional marketing strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Implemented data-driven decision making, resulting in improved campaign performance and efficiency.
- Conducted regular competitor analysis, identifying potential threats and opportunities within the region.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Collaborated with sales teams to align marketing efforts with overall business objectives.
- Utilized Adobe Creative Suite to produce professional marketing collateral.
ADESA Golden Gate Auto Auction
Marketing/Inside Sales Manager
02.2001 - 12.2007
Job overview
- Prepared, developed and implemented marketing and inside sales strategies for our overall auction location as well as for individual commercial accounts, plans, and objectives on a weekly, monthly and annual basis
- Managed and oversaw a marketing and inside sale team of 8 - including an Assistant Marketing/Sales Manager by coaching on effective sales techniques, monitoring performance and offering helpful feedback.
- Prepared weekly, monthly and quarterly plan for and oversaw internal employee and external customer communications through email blasts, direct mail, and customer relationship management tool
- Worked with accounting to track budget and ROI on marketing activities, promotions, and special events
- Worked closely and collaboratively with operations and sales teams to ensure effectiveness of marketing programs
- Researched competitors and customer buying habits as well as current market in relation to our weekly, monthly and annual inventory
- Developed content marketing calendar and oversaw content marketing and maintenance of auction website
- Planned, developed and executed promotional offers and specials for individual accounts as well as for our auction location
- Designed special offers through point of sale, marketing collateral, promotions as well as coordinated with operations and sales teams and our corporate team on executing these special offers
- Oversaw public relations activities including planning, drafting, editing, and distributing press releases and auction location communications
- Graphic design for marketing collateral including promotional print materials, direct mail, brochures, email and special events graphics
- Managed relations with third-party vendors and negotiate for best rates on printing, advertising, promotional items, etc
- Collaborated with corporate marketing to develop new web based CRM tool for the company-Salesforce.com
- Presented regularly to our company General Managers about top marketing strategies
- Created and presented annual marketing plans to our client executives
- Developed strong relationships with clients through consistent communication and exceptional customer service.
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives
- Surpassed sales goals by over 100% annually with implementation of diverse sales tools and strategies.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Streamlined the sales process by utilizing CRM tools for efficient tracking of leads, prospects, and closed deals.
- Evaluated and optimized sales scripts to maintain relevance in response to market changes, resulting in a higher conversion rate.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Worked closely with other departments to promote products and marketing campaigns.
- Analyzed market trends to identify opportunities for product expansion and target audience growth.
- Managed a high-performing inside sales team to exceed company targets and quotas consistently.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Proven ability to learn quickly and adapt to new situations.
- Proved successful working within tight deadlines and a fast-paced environment.
- Demonstrated leadership skills in managing projects from concept to completion.
- Self-motivated, with a strong sense of personal responsibility.
- Scheduled and led department staff meetings, workshops and functions to encourage and inspire staff.
- Collaborated with cross-functional teams to develop targeted marketing campaigns that drove lead generation and conversion rates.
- Championed the adoption of new technologies within the department, leading to increased efficiency and enhanced communication among team members.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Trained new inside sales representatives, resulting in improved team performance and increased sales results.
Hill-Rom e-business Group
Senior Administrative Assistant
08.2000 - 02.2001
Job overview
- Responsible for day to day operations of office
- Developed and maintained vendor relationships
- Created and managed accounting database
- Plan and organize office-wide events
- Write and submit proposals for financing of large projects
- Organize and lead projects.
St. Victor Elementary School
Third Grade Elementary School Teacher
08.1998 - 08.2000
Job overview
- Managed class of 40 students
- Tailored curriculum around students' academic progress
- Customized lesson plans to meet year end goals
- Maintained running records of progress of all students
- Integrated technology into daily lessons
- Co-developed the four year master plan for the school
- Planned and implemented faculty events
- Lead evaluation meetings with parents and teachers.
Education
San Jose State UniversitySan Jose, CA
Bachelor's of Arts in Child Development
08.1998
Skills
- Entrepreneur Mindset
- Business Growth
- Vendor Relations
- Staff Leadership
- Client Relations
- Clear Communication
- Project Management
- Decision-Making
- Special Events Planning
- Marketing
- Creativity and Adaptability
- Hootsuite
- Microsoft Office Suite
- Adobe Illustrator and Photoshop
- Salesforcecom
Timeline
Independent Event Planner
Self Employed
01.2016 - Current
Independent Marketing Consultant
Self Employed
01.2011 - 01.2016
Western Regional Marketing Manager
ADESA Corporation
12.2007 - 03.2010
Marketing/Inside Sales Manager
ADESA Golden Gate Auto Auction
02.2001 - 12.2007
Senior Administrative Assistant
Hill-Rom e-business Group
08.2000 - 02.2001
Third Grade Elementary School Teacher
St. Victor Elementary School
08.1998 - 08.2000
San Jose State University
Bachelor's of Arts in Child Development