Summary
Overview
Work History
Education
Skills
Work Availability
Accomplishments
Timeline
Aileen Crass

Aileen Crass

Maineville,OH

Summary

Experienced marketing manager with a strong background in marketing strategy, execution, relationship management, content creation, website maintenance, and CRM implementation. Proven track record of driving demand generation through impactful marketing strategies. Highly skilled in collaborating with teams and adapting to changing needs. Utilizes data analytics, marketing automation, and CRM tools to optimize campaigns and generate leads. Recognized for reliability and consistently delivering measurable results in fast-paced environments.

Overview

12
12
years of professional experience

Work History

Demand Generation Manager

Pexco
10.2024 - Current
  • Increased lead generation by developing and executing targeted marketing campaigns.
  • Regularly reported on campaign performance to executive leadership, providing insights into areas of success and opportunities for improvement.
  • Developed strategic demand generation plans that supported company growth objectives and increased sales leads.
  • Leveraged social media platforms effectively to increase brand visibility and generate qualified leads.
  • Increased conversion rates through targeted nurturing programs tailored to different stages of the buyer''s journey.

Marketing Manager

Performance Plastics, A Pexco Company
10.2020 - 10.2024
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Optimized website content for improved search engine rankings and increased web traffic.

Regional Sales & Marketing Manager

MWI, Inc.
01.2018 - 10.2020
  • Delivered impactful product presentations to prospective clients, showcasing unique selling points and effectively addressing concerns or objections.
  • Assessed competitor activity within the region regularly; formulated counter-strategies to maintain a competitive edge.
  • Developed annual budgets for regional marketing campaigns; monitored expenditures closely to ensure alignment with financial objectives.
  • Implemented effective CRM practices, ensuring accurate tracking of leads, client interactions, and account management activities.

Marketing Manager

Graphel Carbon Products
01.2013 - 01.2018
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.

Education

Master Cerficate - Personal Financial Planning (CFP)

University of California, Irvine

Bachelor's - Business Administraon - Markeng

California State University, Fullerton

Certified - Sandler Sales System

Skills

  • Lead generation
  • Marketing automation
  • Campaign optimization
  • Social media marketing
  • Email marketing
  • Customer relationship management
  • Content marketing
  • Budget management
  • Market research
  • CRM management
  • Campaign management
  • Customer segmentation
  • Paid search campaigns
  • Outbound marketing
  • Digital advertising
  • Demand forecasting
  • Product lifecycle management
  • Time management
  • Problem-solving

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Resolved product issue through consumer testing.
  • Collaborated with team of 10 in the development of EnduroSharp.
  • Achieved collaboration by introducing Karma CRM for sales & customer services tasks.
  • Supervised team of 4 staff members.

Timeline

Demand Generation Manager - Pexco
10.2024 - Current
Marketing Manager - Performance Plastics, A Pexco Company
10.2020 - 10.2024
Regional Sales & Marketing Manager - MWI, Inc.
01.2018 - 10.2020
Marketing Manager - Graphel Carbon Products
01.2013 - 01.2018
California State University, Fullerton - Bachelor's, Business Administraon - Markeng
University of California, Irvine - Master Cerficate, Personal Financial Planning (CFP)
Certified - Sandler Sales System - ,

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Aileen Crass