Aileen Cruz
Palm Desert,CA
Summary
Business Development Professional Results-driven marketing leader experienced in building strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer over 10 plus years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Director of Marketing and Business Development
RM3 Marketing Solutions LLC
01.2020 - Current
- Implemented Marketing Strategy for all advertising, media relations, events and trade show. For top celebrity events pertaining to industry, advertising campaigns (radio, tv, social media), in-house photo shoots and interviews, as well as handling and executing all charity and community events
- Built and maintained productive relationships to facilitate fundraising.
- Created unique booth and marketing strategy per event
- Handled all PR to promote contracted companies in most favorable measures, regardless of previous negative experiences
- Managed sponsorship relationships per event
- Managed advertising and marketing campaigns per company
- Kept precise accounting logs on CRM of all invoices, monies in/out, all sponsors contacted, all categorized by event and industry.
- Networked with industry leaders and investigated partnerships to increase opportunities.
- Established and deepened partnerships with different groups and businesses to enhance marketing effectiveness and strengthen funding streams.
- Worked with cross-functional teams to achieve goals.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Collected and analyzed market research data for use in forecasting.
- Prepared marketing campaign budgets with finance personnel.
- Coordinated marketing events for showcasing product and service offerings.
- Collaborated with other departments to coordinate strategic marketing activities.
- Marketed products and services at tradeshows and promotional events.
- Recommended policy changes to improve marketing tactics and strategies.
Partner Manager
Pinterest
01.2019 - 01.2020
- Digital Marketing for small businesses ready to expand SEO on the PINTEREST platform
- Create content, and launch strategy for maximum optimization
- Worked directly with client to build a custom advertising campaign to get the best ROI.
- Developed and implemented advertising strategies to drive substantial growth.
- Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
- Developed presentations and other materials to illustrate campaign performance for use in management meetings.
- Researched competitors' offerings to develop advertising campaigns that penetrated new markets.
Education
Associate's degree - Business Marketing
Orange Coast College
Costa Mesa, CA06.2003
Skills
- Microsoft Office
- Partnership Development
- Customer Acquisition
- Team Recruiting and Hiring
- Salesforce CRM Software
- Vendor Relations
- Team Collaboration
- Marketing campaigns
- Public and Media Relations
- Time management abilities
- Leadership development
- Business development
- Sales Management
- Branding
- Customer relationship management
- Presentation skills
Certification
- Property & Casualty License
- NMLS
- Arch Support Specialist
- Food Handler/ABC Certification- AZ,CA,NV,TN,UT
- Life & Health Insurance License
Affiliations
- US Surfing Open
- UNLTD Off-Road Racing Series
- Boots on the Beach Concert Series
- Super Cross
Timeline
Director of Marketing and Business Development
RM3 Marketing Solutions LLC
01.2020 - Current
Partner Manager
Pinterest
01.2019 - 01.2020
Associate's degree - Business Marketing
Orange Coast College
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