Aileen Duplantis
Lake Lure,NC
Summary
Performance-driven global Vice President with 20+ years of experience driving growth through demand generation and retention programs. Demonstrated success in transforming go-to-market motions into digital-first, customer-centric strategies to drive growth and revenue attainment. Expert in strategic planning and creating, implementing, and measuring repeatable, scalable campaigns that deliver on pipeline and ARR goals. Collaborative, attentive, and engaging leader with a forward-thinking mindset and a history of success aligning cross-functional teams to achieve performance objectives.
Overview
22
22
years of professional experience
Work History
VP of Growth
HackerOne
01.2020 - 09.2022
- Led and developed Marketing Operations, Field Marketing, and Digital Marketing teams while serving as interim head of marketing for 20+ professionals for eight months.
- Increased YoY company growth by 40%, new customer bookings by 30%, and top-of-funnel activity by 125%.
- Transitioned go-to-market motion from physical to digital-first to optimize funnel performance.
- Established department performance goals and plans to reach milestones, including new product, website, and campaign launches.
- Created annual marketing budgets, organizational structures, and career paths aligned with company goals.
- Aligned organizational objectives with company mission, increasing revenue and business growth by collaboratively developing integrated strategies with sales.
Senior Director, Global Demand Strategy
Red Hat
01.2018 - 12.2020
- Led 15 marketers who built, planned, and rolled out demand generation programs for Red Hat's complete portfolio, resulting in over $3 billion in marketing touched opportunity pipeline.
- Drove adoption of best-in-class campaign development and efficiencies of scale that allow for data-driven marketing decisions via sales booking-based demand waterfall model and budget allocations.
- Co-developed Red Hat's FY20 marketing campaign framework and four-step FY20 digital strategy to support the CMO's goal to ensure an "end-to-end digital experience optimized for conversion."
- Guided demand generation strategy for Red Hat's flagship platform and container product launches.
- Led the development of business operation processes to enhance organizational efficiencies.
- Set and administered a $17M annual budget without overages while attaining FY19 marketing-sourced lead and pipeline contribution goals.
Director, Global Demand Shared Services
Red Hat
08.2017 - 08.2018
- Established a new marketing function and a team of five to ensure consistency of five global demand generation campaigns across Red Hat's portfolio of 20+ products resulting in improved field campaign adoption, efficiencies of scale, and marketing return on investment.
- Responsible for driving consistency of campaign deliverables and processes and enabling more impactful marketing execution globally across horizontal, vertical, and ABM efforts, including global planning, architecture, and measurement.
- Managed global demand center budget, campaign analytics, global email drip and nurture, campaign content lifecycle management, demand generation within corporate events, and digital media planning for horizontal and vertical campaigns.
- Defined and launched critical components of the Business Transformation Campaign for regional adoption - Red Hat's first end-to-end C-level campaign.
Senior Principal Program Marketing Manager
Red Hat
04.2015 - 08.2017
Senior Principal Product Marketing Manager
Red Hat
01.2011 - 08.2015
Group Manager, MySQL Campaigns and Programs
Oracle
09.2008 - 05.2010
Senior Marketing Manager, Retention and Renewals
MySQL
03.2007 - 09.2008
Senior and Enterprise Marketing Manager
Red Hat
05.2000 - 01.2006
Education
Bachelor of Science - Marketing
Appalachian State University
Boone, NC05.1992
Skills
- Demand Generation
- Pipeline Management
- Marketing and Brand Strategy
- Marketing Planning and Analytics
- ICP and Segmentation
- Digital Marketing
- Customer and Content Marketing
- Solution, product, and partner marketing
Additional Information
- Red Hat Management and Advanced Leadership Training
- Gartner Tech Growth & Innovation Conferences
- Forrester/Sirius Decisions Marketing Methodologies
- Corporate Visions and Force Management Command of the Message Methodologies
Timeline
VP of Growth
HackerOne
01.2020 - 09.2022
Senior Director, Global Demand Strategy
Red Hat
01.2018 - 12.2020
Director, Global Demand Shared Services
Red Hat
08.2017 - 08.2018
Senior Principal Program Marketing Manager
Red Hat
04.2015 - 08.2017
Senior Principal Product Marketing Manager
Red Hat
01.2011 - 08.2015
Group Manager, MySQL Campaigns and Programs
Oracle
09.2008 - 05.2010
Senior Marketing Manager, Retention and Renewals
MySQL
03.2007 - 09.2008
Senior and Enterprise Marketing Manager
Red Hat
05.2000 - 01.2006
Bachelor of Science - Marketing
Appalachian State University