AILEEN GALICIA
Anaheim,CA
Summary
Multilingual professional educated in social content planning and publishing. Promoting talents in client engagement and brand promotion. Successful developing great online presences for organizations resulting in improved brand recognition.
Overview
5
5
years of professional experience
Work History
Social Media Manager/Content Creator
Macario's Grill Restaurant
07.2021 - Current
- Increase brand engagement and awareness by 75% through consistent content calendar, resulting in 2,000+ followers and monthly reach of 10,000+
- Develop content types based on user behavior and demographics for social media platforms (Instagram and Facebook), leading to 30% boost in likes and shares
- Establish A/B testing to optimize campaigns, content types, posting times, and competitor analysis, achieving 20% improvement in post reach, engagement, and CTR
- Formulate content strategy (Instagram, Facebook) resulting in substantial 48% YoY accompanied by robust data analysis and monthly metric reporting
- Improve SEO by 25% in 3 months through keyword research, enhancing keyword relevance, and brand optimization, resulting in higher search engine rankings
Social Media Marketing Internship
New Mexico State University Internship
01.2022 - 05.2022
- Supported growth of social media engagement by 15% by producing high-quality campaigns across various platforms (Twitter, Instagram) & analyzed campaign performance
- Formulated unique brand experiences that generated impressions across social media outlets, driving high engagement with target audience
- Spearheaded integration of social medias best practices and trends into research process, resulting in more comprehensive and data-driven insights.
Sports Marketing Internship
New Mexico State University Internship
08.2018 - 12.2019
- Designed and executed content campaigns that achieved 42% increase in author interactions and 45% growth in brand loyalty program visits across diverse digital channels (Instagram, Twitter)
- Collaborated with cross-functional teams to design and implement engaging sponsor activations across diverse media channels, including linear, digital, and social events
- Proficiently crafted athlete focused business cards and posters in Adobe Photoshop, driving remarkable 25% in athletic event attendance.
Education
Master of Arts - Communication Studies
New Mexico State University
Las Cruces, NM05.2022
Bachelor of Arts - Communication Studies
New Mexico State University
Las Cruces, NM05.2019
Skills
- SproutSocial/Planoly
- Analytics and Trend Analysis
- Canva Design & Copywriting
- Content Creation
Languages
Spanish
Native or Bilingual
Timeline
Social Media Marketing Internship
New Mexico State University Internship
01.2022 - 05.2022
Social Media Manager/Content Creator
Macario's Grill Restaurant
07.2021 - Current
Sports Marketing Internship
New Mexico State University Internship
08.2018 - 12.2019
Master of Arts - Communication Studies
New Mexico State University
Bachelor of Arts - Communication Studies
New Mexico State University