Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Aileen Gendel

Brooklyn,NY

Summary

Dynamic Senior IT Data Analyst with proven expertise at L'Oréal, driving eCommerce performance through advanced Google Analytics and agile project management. Spearheaded GA4 migration and developed impactful dashboards, enhancing visibility into key metrics. Adept at cross-functional collaboration and data analysis, delivering actionable insights that optimize customer acquisition and retention strategies.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior IT Data Analyst

L'Oréal
New York, NY
05.2023 - Current
  • Lead agile scrum team initiatives across 45+ US and Canada eCommerce and content sites-improving delivery efficiency and analytics implementation.
  • Analyze marketing funnel and e-commerce performance metrics using Google Analytics 4 to optimize customer acquisition and retention strategies.
  • Partner cross-functionally with engineering, global, marketing, data privacy, and advertising teams to shape vision for analytics and tag management governance.
  • Developed scalable GA4 and Looker Studio dashboards to track key KPIs across divisions, improving visibility into performance marketing metrics.
  • Enforced that all analytics practices, reporting, and implementation follow governance and privacy standards that are outlined by the US data privacy office.
  • Created onboarding programs and strategic roadmaps for two contractor agencies improving all knowledge transfer and operational efficiency.
  • Leveraged data analytical expertise to identify tagging data issues and inefficiencies and see them through their remediation; this was then scaled to all brands under the US zone.
  • Supported A/B testing initiatives to evaluate digital marketing tactics and optimize user conversion rates.

IT Data Analyst

L'Oréal
New York, NY
01.2022 - 05.2023
  • Served as the lead analyst for site analytics and tag management related requests for all L'Oreal US ecommerce and non-ecommerce sites including DTC, B2b, and content brands.
  • Gathered requirements and user criteria for site enhancements, bugs, launches, and improvements that would increase the integrity of brand's site analytics.
  • Work with Google Analytics, Google Tag Manager, advertising technologies, and social media platforms to drive insights and ensure dynamic intact analytics.
  • Led and oversaw the entire Google Analytics 4 migration across the US zone including planning and data architecture design, to implementation, to adoption training across cross-functional departments.

Business Systems Analyst

Motorola Solutions Inc. (MSI)
Chicago, IL
07.2020 - 12.2021
  • Conducted SQL script analysis on different SFCC report defects and then subsequently created and led through user stories from development, UAT, and productions for those defect fixes.
  • Created Google Data Studio dashboards using Google Analytics website data to showcase different behavioral events across & features on MSI's e-commerce website.
  • Participated in improving the tagging implementation of the MSI website to better drive insights and actions.

Education

Bachelor of Science - Business Analytics

Rutgers University
New Brunswick, NJ
05-2021

Skills

  • Google Tag Manager
  • Google Analytics
  • Google Looker Studio
  • Agile project management
  • Server-side tagging
  • ServiceNow ticketing platform
  • JIRA
  • Confluence
  • Microsoft Suite
  • Python
  • SQL
  • Data analysis
  • E-commerce data analysis

Certification

KS Digital Academy Certification Google Analytics 4

Languages

Russian
Native/ Bilingual
French
Limited

Timeline

Senior IT Data Analyst

L'Oréal
05.2023 - Current

IT Data Analyst

L'Oréal
01.2022 - 05.2023

Business Systems Analyst

Motorola Solutions Inc. (MSI)
07.2020 - 12.2021

Bachelor of Science - Business Analytics

Rutgers University

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