Summary
Overview
Work History
Education
Skills
Accomplishments
ACHIEVEMENTS & SPECIAL SKILLS
Languages
Timeline
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AILEEN JACKSON

Bay Area,CA

Summary

Dynamic marketing professional with a proven track record of driving growth and profitability through innovative business strategies and omni-channel marketing initiatives grounded in robust analytical insights. Expertise in assessing client needs alongside market and consumer trends to develop competitive, high-impact programs that consistently achieve optimal KPIs. Strong leadership capabilities demonstrated by effective influence in matrixed environments and the ability to foster meaningful relationships with key stakeholders and cross-functional teams. Committed to leveraging data-driven approaches to enhance marketing effectiveness and deliver exceptional results.

Overview

11
11
years of professional experience

Work History

VP, Commercialization Leader

Sam’s Club
04.2023 - Current
  • Partner with key client and SYF leaders to develop and implement Go-to-Market (GTM) strategies for commercializing new program opportunities and growth initiatives.
  • Develop marketing plans to support business growth in top-line metrics (new accounts, incremental net credit sales, SOW, overall credit penetration).
  • Drive marketing and other strategic initiatives in close alignment with key client priorities: including developing the business case, selling the opportunity internally and externally and provide oversight to the execution by marketing and cross-functional teams.
  • Influence and support key client leaders with grounded assessments when initiatives are in-flight and ensure requirements of the various key partner stakeholders are incorporated along with alignment to internal business and legal/compliance requirements.
  • Maintain a strong client and SYF leadership relationships that provides marketing team leverage and support in driving the Sam’s Club Credit growth agenda forward.
  • Lead the annual marketing plan development and key marketing team initiatives including marketing calendar, budget and forecasting, client planning meetings, offsite meetings, quarterly marketing reviews and marketing initiatives cross-functional oversight.
  • Established relationship and multi-year partnership with Money Magazine and led several successful omni-channel marketing campaigns (Digital, Paid Media, Print, Outdoor and Owned Media) gaining C-suite level support and amplification.
  • Led breakthrough Val Prop forward marketing integration across all client owned channels to drive program visibility, securing prominent credit placements and enhanced member facing credit experience.

VP, New Accounts & Product Marketing

Sam’s Club
11.2021 - 04.2023
  • Drove acquisition strategy, partnered with Analytics and Field teams to roll out acquisition offers, develop test & learn acquisition programs that drove avg. incremental +14% lift in apps and accounts.
  • Partnered with client to identify owned channel opportunities for driving acquisition.
  • Managed portfolio rewards program conversion to Sam’s Cash (Dec. 2021) including all cardholder communications, T&C’s, digital channels and UX updates for all credit rewards placements.
  • Led marketing program launch of Sam’s Cash monthly rewards issuance (Apr. 2022)
  • Managed existing cardmember experience and journey to elevate Val prop reinforcement and personalized value forward rewards messaging.
  • Developed strong relationships with client, external partners and SYF cross functional teams to ensure campaign alignment, legal compliance and flawless execution.

AVP

Chevron Client Marketing
04.2014 - 11.2021
  • Led new Val Prop launch including research, focus groups, card design and production, cardholder communications strategy and execution of full book PLCC/Visa mass reissues.
  • Owned Prescreen acquisition channel for Chevron which delivered over 40% of all new accounts and launched business first product choice and Visa first capability.
  • Project managed large scale ABT conversion and cardholder communications strategy across O&G portfolios (Chevron, P66, CITGO) including reissue of 1M+ PLCC accounts to Discover EMV.
  • Lead transition from O&G Retail Card (P3) to Paysol (P5) database, partnering closely with COPS/IT for for shut down of RC eService and conversion to Paysol Consumer Center servicing platform.
  • Managed Chevron’s first and only highly profitable Visa Flip/Upgrade campaign generating incremental $22MM in World Sales above projections. Grew Visa book from 5% to 12% first year directly contributing to highest profitable net world sales YOY.
  • Managed wing-to- wing strategy and implementation of lifecycle marketing programs including: EMOB, Inactive, Natural Reissue, CLI, World Spend and Retention efforts. Including creative development, legal & compliance approvals, ORB tollgates and channel team execution.

Education

Bachelor of Arts - Business Communications

California State University Sacramento

Skills

  • Team leadership
  • Relationship building
  • Decision-making
  • Critical thinking
  • Data analysis
  • Project management

Accomplishments

    Synchrony CEO Award Recipient (2022 & 2023)

ACHIEVEMENTS & SPECIAL SKILLS

  • SYF CEO Award Recipient (2022 & 2023)
  • Hispanic+ Network: Diversity Symposium Award Recipient and Chapter Pillar Communications Lead
  • Fluent in Spanish

Languages

Spanish
Native or Bilingual

Timeline

VP, Commercialization Leader

Sam’s Club
04.2023 - Current

VP, New Accounts & Product Marketing

Sam’s Club
11.2021 - 04.2023

AVP

Chevron Client Marketing
04.2014 - 11.2021

Bachelor of Arts - Business Communications

California State University Sacramento

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AILEEN JACKSON