Aileen Woods

Owner/Head Designer of

Rustik Rich Lifestyle Brand

St. Louis, MO

04.2012 - Current

Oversee all aspects of the design process and creative direction from initial concept through final production.
Determine budget,estimate expenses,manage profit and loss.
Kept records for production, inventory, income, and expenses.
Monitor inventory levels and place new orders for merchandise to keep supply well-stocked.
Create and implement a comprehensive design process for all signature styles.
Develop creative strategies to drive innovation, engagement and growth of the brand.
Successfully resolve a range of complex design development issues.
Identify opportunities for improving existing processes related to design development.
Collaborate with production and engineering teams to create cost-effective solutions that meet design specifications.
Manage implementation of human-centered design approaches to standardize design methodologies.
Implement quality assurance processes to ensure product excellence.
Identify new opportunities for growth, expansion, and diversification.
Direct and manage the day-to-day operations and design strategies to ensure consistent delivery of high-quality products.
Intuitively push boundaries in terms of innovation and creativity.
Research new ideas and develop industry-leading creative concepts consistent with brand identity and current trends in the fashion industry.
Establish design standards and brand identity across all products and platforms, ensuring cohesive experiences for users.
Collaborate with suppliers to source quality materials for production of various designs.
Coordinate with vendors and suppliers to source materials needed for product design projects.
Forage natural materials for unique one of a kind pieces.
Hand pick textiles fabrics, trims, colors, embellishments and other materials related to design projects.
Conduct material tests to guarantee material would effectively meet design requirements.
Source & select appropriate elements, metals, and other materials for each piece depending on the desired aesthetic effect.
Compute labor and materials expenses to correctly estimate work costs for price scale.
Set pricing structures according to market analytics and emerging trends.
Design work that strongly communicated brand narrative, goals and concepts.
Lay out, measured and marked material dimensions and reference lines to maintain consistent quality.
Inspect metal items and jewelry pieces to assess durability and quality.
Shape metal materials using anvils, blocks and hand tools.
Design statement neckpieces, earrings, bracelets and apparel.
Craft & weave post consumer textiles into new functional for wardrobe and living spaces.
Construct and style garments by hand and by machines.
Ensure that all garments were sewn according to industry standards and quality control guidelines.
Produce prototypes utilizing various construction methods to test them for functionality, usability, and quality.
Examine finished products to verify quality and make final adjustments to meet customers desires and enhance appearances.
Monitor emerging technologies that could be utilized in product design initiatives.
Review and modify prototypes to account for technical and aesthetic requirements.
Repair damaged garments as necessary using appropriate tools such as needles, thread, scissors.
Examine product samples, adjusting designs to achieve desired results.
Conduct fittings with models during production stages of garments.
Collaborate with photographers and stylists to showcase the brand and merchandising standards.
Form and sustain strategic relationships with clients.
Participate in meetings with investors regarding financing options for the company.
Prepare presentations to showcase & sell seasonal collections at events.
Manage inventory of supplies, ensuring that adequate resources are available for production.
Edit existing designs in accordance with cost constraints or sourcing issues.
Consult with customers to understand needs, define expectations and discuss budgets for pieces.
Analyze customer feedback to identify areas of improvement in existing designs.
Incorporate customer needs into existing designs or created entirely new ones based on customer requests.
Work with client via email, phone and in-person to collect information to complete designs.
Create new design iterations and modified existing designs.
Plan merchandise layouts to optimize visibility of key designs and create a visually appealing shopping experience for customers.
Exhibit storytelling and persuasive techniques to build trust and establish relationships with clients.
Build relationships with key partners within the entertainment and creative industries, facilitating collaboration opportunities.
Collaborate with other creatives to complete projects on tight deadlines.
Maintain relationships with existing clients by providing superior customer service.
Researched potential partners in order to expand services offered.
Partner with other owners on joint ventures and shared resources.
Perform hand sketches of potential designs for customers.
Assess competitive landscape and monitor market trends to develop new design ideas.
Present samples of completed designs at trade shows and fashion events.
Participate in trade shows and exhibitions to promote and sell merchandise.
Check accuracy of product specifications by inspecting finished products prior to shipment.
Identify markets for designs based on age, gender and lifestyles.
Analyze industry trends,consumer buying patterns and forecasted product demand to ensure optimal inventory levels.
Keep equipment in good working order to complete adjustments.
Ensure quality control standards are met throughout the manufacturing process.
Maintain accurate, up-to-date records of all design projects and orders throughout the seasons.
Create a series of rough sketches for custom stylized font's and logo's for brand identity.
Select colors, fonts, photography styles and other design elements to create cohesive brand identity.
Design on brand visual elements and digital assets such as website banners, email templates, social media posts to effectively convey concepts and messaging.
Produce sketches, storyboards and roughs to visualize ideas.
Establish visual direction of branded marketing material in digital and print.
Direct photo shoots to ensure that the desired creative vision is achieved.
Ensure all designs meet established branding guidelines while also pushing boundaries creatively.
Promote business on social media platforms to maximize brand identity and generate revenue.
Maintain an extensive library of images, videos and other resources for use in future projects.
Review legal documents related to business operations.
Design, build and maintained a website using authoring or scripting languages, content creation tools, and digital media.
Participate in fashion shows featuring latest collections.
Develop and implement visual merchandising strategies to improve aesthetic appeal, maximize sales, profits, and customer satisfaction.
Maintain global mentality, advocating for designs that internationalized well.

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