Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Ailey P. Potter

Paoli,Pennsylvania

Summary

Results-driven E-Commerce Associate with a proven track record at QVC, driving $409M in home décor sales through strategic optimization and data analysis. Expert in Shopify and email marketing, leveraging strong communication and organizational skills to enhance customer engagement and reduce product returns to 6.2%. Committed to delivering exceptional operational excellence.

Overview

4
4
years of professional experience

Work History

Logistics Associate

The Emerson Group
Wayne, Pennsylvania
03.2025 - Current
  • Executed comprehensive DTC order fulfillment, ensuring accuracy from purchase order creation to delivery.
  • Coordinated with warehouse teams to monitor open orders and shipping schedules for timely dispatch.
  • Maintained and updated SKUs, aligning them with current inventory for operational efficiency.
  • Facilitated marketing and sales initiatives through effective coordination of operations.
  • Leveraged advanced Excel skills for data analysis, improving operational reporting and decisions.
  • Established strong partnerships with brands, managing Shopify sites for more than 10 direct-to-consumer brands.
  • Developed scalable supply chain solutions emphasizing quality assurance and automation.
  • Attended tradeshows to represent company offerings and educate prospects on services available.

E-Commerce Associate

QVC, Qurate Retail Group
05.2022 - 03.2025
  • Drove $409M in home décor sales (FY2024) by optimizing product listings and enhancing omni-channel shopping experience.
  • Increased conversion rate on home décor landing pages through strategic layout and product detail improvements.
  • Reduced product returns to 6.2% (FY2024) by resolving customer grievances proactively.
  • Achieved 102% of product review coverage goals through collaboration with partners.
  • Utilized Adobe Analytics, ContentSquare, and Tableau for analyzing website traffic and informing data-driven updates.
  • Executed brand strategy for over 10 key brands in home décor, focusing on onboarding and promotional campaigns.
  • Collaborated with merchandising, marketing, and vendors to ensure consistent brand messaging across all channels.

E-Commerce Associate

LisaRobertson.com, Smarter Luxury LLC
05.2021 - 04.2022
  • Launched 50+ new products weekly, driving e-commerce sales and maximizing visibility across platforms.
  • Executed 25+ weekly email marketing campaigns, boosting click-through rates by 13% with engaging content.
  • Managed all aspects of Shopify store operations, including product listings and promotional content.
  • Collaborated with buyers on product selection to enhance sales performance and profitability.
  • Oversaw supply chain processes and vendor relationships to ensure timely availability of products.
  • Analyzed website traffic and sales data to refine marketing strategies and improve customer engagement.
  • Optimized product listings across e-commerce platforms for increased visibility and higher conversion rates.

Education

Bachelor of Arts - Psychology

West Chester University
West Chester, PA
05.2020

Skills

  • Shopify and QVC PIM systems
  • Product descriptions and SEO
  • Email marketing and Mailchimp
  • Data analysis and visualization
  • Order fulfillment and logistics
  • DTC CPG and inventory management
  • Customer service and support
  • Microsoft Office proficiency
  • Strong communication skills
  • Organizational skills

References

Available Upon Request

Timeline

Logistics Associate

The Emerson Group
03.2025 - Current

E-Commerce Associate

QVC, Qurate Retail Group
05.2022 - 03.2025

E-Commerce Associate

LisaRobertson.com, Smarter Luxury LLC
05.2021 - 04.2022

Bachelor of Arts - Psychology

West Chester University

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