Summary
Overview
Work History
Education
Skills
Languages
Timeline
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AILIN GHAZARIAN

Burbank,USA

Summary

Passionate and Dynamic Sales and Education Leader with a proven track record in retail management across beauty, fragrance, skincare, and haircare sectors. Achieved significant business growth through strategic planning and cultivating professional relationships. Recognized for developing top-tier talent and consistently exceeding performance targets.

Overview

22
22
years of professional experience

Work History

Regional Sales Manager West

Beekman 1802
Los Angeles, California
05.2025 - Current
  • Develop strategies and sales plans for regional sales growth and comp business.
  • Recruited, trained, coached, mentored, and evaluated a team of Account Executives, Account Coordinators, and Beauty Ambassadors.
  • Drive field-level execution of brand activations, promotional programs, and newness.
  • Analyzed market trends to identify new opportunities and worked with cross functional team.
  • Administration and tracking of all budgets within the region.
  • Best-in-class event execution and strategic event planning.
  • Create and maintain efficient call cycles and door visit strategies, prioritizing growth opportunities.
  • Build and maintain strong relationships with retail partners, driving in-store visibility, education, and consumer engagement.

Account Executive

TULA
Los Angeles, Nor Cal & Hawaii
05.2022 - 04.2025
  • In charge of leading sales volume and education for all accounts in the Los Angeles, Hawaii and Nor Cal market at ULTA, Sephora & Nordstrom - (total 172 retail location). Increase market share and sell-through of the full TULA brand portfolio. Emphasis on new business development, talent management, event planning and execution, strategic partnership, account training, and sales revenue growth. Manage weekly inventory levels and freelance budget.
  • Develop and implement strategy by retailer and individual store to achieve sales plan and maximize performance.
  • #1 Account Executive for TULA in the nation. Performance and talent productivity ROI.
  • Built and leverage excellent retailer partner relationships to profit the LA, Nor Cal and Hawaii territory and our organization.
  • Recruit and develop the best-in-class talent, to execute special events and increase brand awareness, new customer acquisition, exceed daily sales goals, and train retail partners.
  • Conduct strategic planning and event planning to increase sales revenue and strengthen the brand positioning, ranking and relationships.
  • Manage inventory level and all logistic including promo activity and freelance/field budget.

Sales & Education Executive

Juice Beauty
Los Angeles
04.2021 - 05.2022
  • Responsible for leading sales volume and education for all accounts in the Los Angeles market at ULTA, Bloomingdales, Blue Mercury, Pharmaca, Credo and Whole Foods - (total 82 retail location). Increase market share and sell-through of the full Juice Beauty brand portfolio. Emphasis on new business development, talent management, strategic partnership, account training, and sales revenue growth. Manage weekly inventory levels and freelance budget.
  • #1 performer in the US market with the highest increased trend performance and growth.
  • Recruit and develop top talent to execute special events and increase brand awareness, to achieve daily sales goals, and train retail partners, including beauty advisors.
  • Develop highly effective sales and education techniques to lead sales growth and education profiting our team. Manage, conduct and educate web chat.
  • Conduct strategic planning and event planning to increase sales revenue to strengthen the brand positioning, ranking and relationships.
  • Inspiring speaker and educator at seminars and special events.
  • Manage inventory level and all logistic including promo activity and freelance/field budget.

Account Executive

Clarins and PUIG Fragrance Group
Southern California & Las Vegas
02.2018 - 04.2020
  • In charge of all Specialty and ULTA/Sephora accounts in Southern California & Las Vegas. Supporting retail partners at Nordstrom, ULTA, Sephora, Bloomingdales, Macy's and Saks -$3.5 million (total 81 retail location). Increased market share and sell-through of the full Clarins and PUIG brand portfolio. Emphasis on new business development, talent management, strategic partnership, account training, and sales revenue growth. Managed weekly inventory levels, P&L, and freelance budget.
  • Consistent top leading performer in the US market overachieved target goal at +110%.
  • Recruited and developed top talent with over 65 employees to execute special events and increase brand awareness, to achieve daily sales goals and train retail partners, including beauty advisors.
  • Established outstanding relationship with retail partners.
  • Conducted strategic planning and event planning to increase sales revenue to strengthen the brand positioning and ranking.
  • Developed highly effective sales and education techniques to maximize sales growth and education profiting our team.
  • Inspiring speaker at trend shows and special events.
  • Collaborated with our Director of Education to implement new training strategy.
  • Negotiated space and location, strategic planning and forecasting to ensure an increase in bottom-line revenue.

Sales & Education Executive

Herbivore Botanicals
California
08.2017 - 02.2018
  • Responsible for leading, promoting and sell-through of the full Herbivore Botanicals brand portfolio in Sephora, Nordstrom and Independent stores in the Southern California market. Emphasis on new business development, sales/revenue growth, brand management, strategic partnerships, merchandising, sell-through strategies and account training.
  • Collaborated with Director of Sales to create business plans with Sephora and Nordstrom buyers in all marketing meetings.
  • Developed promotional activities to present to retail buyers.
  • Planned and conducted store trainings to elevate brand awareness, market share and retail partner brand knowledge.
  • Oversaw logistics for product launches, coordinated and support in-store events.
  • Collaborated with Sephora and Nordstrom regional management to create mutual business plans/strategy to increase market share.
  • Maintained knowledge of the trends of individual business segments and all the key business drivers within each segment.

Account Executive

COTY Prestige Fragrances
Los Angeles
12.2015 - 03.2017
  • Responsible for leading, promoting and sell-through of the full portfolio of COTY luxury fragrance portfolio in support $7 million and 19 locations - Sephora, Macy's, Nordstrom and Bloomingdales. Emphasis on new business development, brand management, strategic partnerships, merchandising, sell-through strategies, account training, and sales/revenue growth. Managed account inventory levels and weekly field/freelance budget in a highly competitive market.
  • Recruited and built a best-in-class sales force of over 50 employees including sales managers, counter managers and freelancers, to deliver and exceed daily business goals, promotional activities, events and launches.
  • Negotiated space/location with business managers to ensure maximum visual effect, sales performance and brand ranking.
  • Monitored competitive activity and competitive retail performance within department and ensured that market share objectives are being met and amplified.
  • Conceived and executed strategic sales, marketing and business development plans that increased bottom line revenues in total territory.
  • Established outstanding relationship with retail partners, conducted strategic planning and event planning to increase sales revenue.
  • Outranked company performance and finished at #1 in the Southwest region, and top 5 in the US out of 50 Account Executives in the nation.
  • Grew+ 6% Sephora comp business and +2% Macy's comp business, and outranked company.

Retail Sales Manager, Account Executive

COTY- Philosophy Skincare and CK One Color
Los Angeles
12.2013 - 12.2015
  • Served as manufacturer's representative for luxury brands including Philosophy (30 locations including Sephora, Macy's, ULTA and Nordstrom). CK ONE color (20 ULTA locations) throughout the Los Angeles market. Managed logistics and product launches, coordinated in-store events, and delivered on-going sales trainings. Managed account inventory levels weekly, field budget/strategic planning in a highly competitive market. Responsible for $3.5 million.
  • Recruited and built a best-in-class sales force of over 45 employees across all channels including sales managers, counter managers and sales specialists to deliver and exceed daily business goals, promotional activities, events and launches.
  • Promoted 3 direct reports.
  • Grew market share by strategically scheduling sales force to maximize/exceed sales performance through high-volume events and outsourcing.
  • Created and conducted sales force and talent leadership trainings/seminars - fragrance, color and skincare.
  • Created outstanding relationships with retail partners with highlighting outstanding success and overachieving performance at Sephora, ULTA and Nordstrom.
  • Grew market share by+ 3% at ULTA and Sephora in 2015, while maintaining sales goals at Nordstrom and Macy's.
  • Ranked #1 Retail Manager for Sephora accounts in the US outranking company trend and ranked top 5 in the nation.
  • Significantly grew the Sephora Philosophy division, received national recognition.

Account Executive

COTY- CK One Color
Northern & Southern California and Las Vegas
08.2012 - 12.2013
  • In charge of developing a new field force and strong retail partnership for ck one color in the California and Las Vegas market (42 ULTA locations, launched in 2012). Planned and executed new business development, sales/revenue growth brand management, strategic partnerships, merchandising, sell-through strategies, account training, and sales/revenue. Managed account inventory levels and weekly field/freelance budget.
  • Top performer in the US for overachieving sales goals and events - ULTA highest volume events planned and executed.
  • Received national award ULTA.
  • Hired top talent and developed highly profitable team to maximize and exceed sales growth, brand ranking and product launches.
  • Promoted 4 direct reports.
  • Developed with the COTY Education Director a new training strategy that was launched for the very first time in the US and across all COTY sales forces in the nation.
  • Developed a new clientele technique to elevate sales growth, which was successfully launched and placed throughout the US.
  • Drove in store retail sales through strategic planning, talent placement, plan and executed flawless and high-volume events to expand market share.
  • Negotiated seasonal business plans with district management to grow market share and brand ranking.
  • Established the # 1 highest performing CK ONE color store in the US for two consecutive years and recognized for developing a highly profitable team.

Retail Sales Specialist & Education Trainer

COTY
Southern California
03.2010 - 08.2012
  • Developed fragrance training strategies, and launch strategies, to exceed sales goals and increase brand ranking.
  • Trained and coached COTY sales force and retail partners to maximize sales performance and product knowledge.
  • Provided the highest levels of engagement and accessibility with retail sales professionals to continually reinforce the company's brand portfolio.

Brand Ambassador, Retail Sales Specialist

Procter & Gamble
Los Angeles
03.2004 - 04.2010
  • Procter and Gamble Los Angeles Top sales performer for P&G fragrance portfolio and Hugo Boss skincare, Zirh and Art of Shaving- Macy's and Bloomingdales, Nordstrom and Robinsons May.

Beauty Salon Manager - Makeup Artist & Hair Stylist

Sam Pierre Beauty Salon
Los Angeles
10.2003 - 10.2007
  • Responsible for sales/service growth and vendor business relationship. Doubled salon revenue/growth.

Education

Mary Moro Cosmetology School
01.2008

Glendale Community College
01.2004

Skills

  • Business development
  • Talent development
  • Strong verbal communication
  • Powerful negotiator
  • Team leadership
  • Licensed Cosmetologist/Makeup Artist
  • Inspiring presenter
  • Microsoft Excel, Word, PowerPoint, Outlook
  • Leadership development
  • Sales forecasting
  • Analytical thinking

Languages

Armenian, German and Farsi.

Timeline

Regional Sales Manager West

Beekman 1802
05.2025 - Current

Account Executive

TULA
05.2022 - 04.2025

Sales & Education Executive

Juice Beauty
04.2021 - 05.2022

Account Executive

Clarins and PUIG Fragrance Group
02.2018 - 04.2020

Sales & Education Executive

Herbivore Botanicals
08.2017 - 02.2018

Account Executive

COTY Prestige Fragrances
12.2015 - 03.2017

Retail Sales Manager, Account Executive

COTY- Philosophy Skincare and CK One Color
12.2013 - 12.2015

Account Executive

COTY- CK One Color
08.2012 - 12.2013

Retail Sales Specialist & Education Trainer

COTY
03.2010 - 08.2012

Brand Ambassador, Retail Sales Specialist

Procter & Gamble
03.2004 - 04.2010

Beauty Salon Manager - Makeup Artist & Hair Stylist

Sam Pierre Beauty Salon
10.2003 - 10.2007

Mary Moro Cosmetology School

Glendale Community College

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